• A Question of Analytics

    For some of us, analytics can be a frightening word. We know it’s a crucial aspect of online marketing and yet shy away from talk of measurement, data and everything else that reminds us of maths class. So this week we thought we’d demystify the subject by interviewing two of... Read more

  • 5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

  • Let’s Talk Web Design

    Ade Lewis has plenty of fresh thinking around online marketing. Maybe it’s the clean countryside air of his home in Somerset, or maybe it’s his diverse work background. Either way, Ade has grown his design agency from a one-man band to a team of 14 in just two years. I grabbed the chance to interview him for the blog. Read more

  • Nuggets of Wisdom: The Future of Search

    A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search. Here are some of the best and most helpful bits. (Some answers are several Tweets welded together.) Q1) “What part will SERP checking play when searches are so... Read more

  • Statistical Significance for CRO: 6 Things You Need to Know

    Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance for conversion rate A/B tests and broader analytics data. “The variation achieved a 20% increase in... Read more

  • Spot of Free Training, Anyone?

    Next Wednesday (14th May) we’re flinging open the virtual doors of our online training platform, DistilledU, for all to take a look around. Yep, it’s a bit like getting one of those top-level security passes but instead of running around a high-security government building, you’ll be exploring the... Read more

  • Why Niche Markets Should Keep Big Websites Up at Night

    “Uneasy is the head that wears the crown” – Shakespeare In his recent Webmaster video, Matt Cutts talks about how to compete in search with other well established brands online: How on earth are we supposed to compete with them? They rank for everything! We get a very similar question from a lot of... Read more

  • Invite Your Audience Backstage: 4 Tips For Making Content About Your Business

    Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made... Read more

  • Is the Internet Making Us Less Sociable?

    This week we’ve ditched our computer screens in favour of real-life interaction at a few events going on at Driftrock’s Old Street London pop-up shop. It got us thinking about different forms of interaction and the part the internet plays in all this. What do you think? Is the internet... Read more

  • Introducing Search Chat on Twitter with #askdistilled

    Join us on Tuesday 29th April from 4:30-5:30pm for our first ‘search chat on Twitter’ via the hashtag #askdistilled. What’s that you say? Well, we don’t know about you, but here at Distilled we’re forever coming up with new, weird & wonderful questions about the world... Read more

  • iAcquire Co-CEO Talks Google Authorship

    We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows... Read more

  • Hello London! Come Along to our Digital Learning Hub

    Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this... Read more