• Expecting the Unexpected: Edge Cases in Web Design

    In 1976, Swiss watchmakers Omega were responsible for constructing the scoreboards for the Montreal Olympics. No gymnast had ever achieved a perfect 10.00, and the IOC maintained that it was “not possible”.

    When creating a user interface, it’s easy to assume that everything will turn out like you expect. Distilled's Front End Developer, Richard Westenra prepares us for the unexpected when it comes to design. Read more

  • How Axl Rose Ended Up Commenting on Our Creative Piece

    When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.

    I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more

  • Taking to the stage at SearchLove San Diego and London...

    After spending over 6 months working hard to bring the smartest minds in the industry to the SearchLove stage, without further ado, I bring you the incredible speaker lineups for San Diego (11/12th September) and London (27/28th October). If you’re looking for an online marketing conference to... Read more

  • Researching Creative Ideas: 10 Dos and Don’ts

    Back in March, I spoke at BrightonSEO on the not-so-SEO subject of design. Slightly taken aback by the love I got from Slideshare and Twitter for my speaker deck, I thought it time to do a quick refresher, focusing specifically on the often-overlooked research and analysis stage in these... Read more

  • The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more

  • Optimize Your SERP Snippet Click-Through Rate

    Us SEOs put a lot of effort into increasing rankings. We spend thousands of marketing dollars creating link bait, weeks reorganizing the internal linking structure to best support important pages, and hours complaining that Target’s terrible category page or eHow’s poorly written post is still... Read more

  • Escape the Office, Head to SearchLove

    Some people think work involves computers, spreadsheets and a thumping headache. To those people, we say relaaax. Our two-day SearchLove conferences get you up to speed with all the industry’s most advanced techniques and ideas. You’ll learn new things, impress the boss and make a ton of industry... Read more

  • What is Content Strategy?

    Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more

  • 7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

  • 10 Chrome Dev Tool Hacks For Digital Marketers

    When I joined Distilled, web geeks experts like Tom Anthony seemed to be continually using Chrome developer tools to help them with their day to day tasks. I’d played with it a bit, but had always just used ‘view-source’ and plug ins/extensions for the majority of my technical... Read more

  • Preparing for CRO with Goal Definition and Tracking

    Want to sound like a total badass? Talk about CRO (conversion rate optimization) in your next client or marketing team meeting. It’s one of those power acronyms people love to throw around, but it really is a fantastic process to go through to convert more of the traffic your site or your client’s site is already getting. Read more

  • A Question of Analytics

    For some of us, analytics can be a frightening word. We know it’s a crucial aspect of online marketing and yet shy away from talk of measurement, data and everything else that reminds us of maths class. So this week we thought we’d demystify the subject by interviewing two of... Read more