• UX: what is it and why does it matter?

    Why are we talking about UX? Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example. The 2000 U.S presidential election was extremely contentious. Here are the results: Pay attention to the highlighted “Electoral vote”... Read more

  • 5 creative blockers and how to break through them

    The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it. Because there, in your email signature, is the expectation that you’ll come up with something good. The Oxford Dictionary defines creativity as “The use of imagination or... Read more

  • What We Learned in June 2018: The Digital Marketing Month in a Minute

    Off the back of claims of interference in the US presidential election by Russian companies using bots, both Facebook and Twitter have taken significant steps to make their ad platforms more transparent. From the end of June you can now see any ads using the Twitter transparency tool or by visiting... Read more

  • Facebook and Twitter now let you see anyone’s ads: Here’s what we found

    Both Facebook and Twitter have taken steps to let you see the ads any organization is running. On June 28 Facebook announced that it is making key changes that allow any user to be able to view any ads that are currently active, for any page. Additionally, users can now see any changes that have... Read more

  • How to Drive Traffic to Your Website with Instagram

    We already know that social media is a powerful marketing tool. Even if Google has said that social media is not a ranking factor (this is debatable— it very well might be ), we’ve seen the importance of using social media to engage a community, build a brand’s voice, and promote content. However... Read more

  • Voice Marketing Tactics: There’s Only 100k Searches a Month Up For Grabs Anyway

    I was recently preparing a presentation and came across a presentation I gave to a small meetup in London in 2013. While there were only 100 or so people in the live audience that day, the presentation has now probably been seen by a hundred thousand people - between S lideshare, a video of a... Read more

  • SearchLove Boston 2018: The Great Big Round Up

    On June 7th and 8th, we made our annual return to Boston for our east coast edition of SearchLove. This year’s conference moved to a brand new venue, the newly refurbished Revere hotel, situated in the heart of downtown Boston, just a stone throw from Boston Common. 200 attendees, 15 speakers from... Read more

  • Be Your Own Designer - The Best Free Resources for when You’re Short on Time

    Has there ever been a time when you’ve realised you’re a day away from a big pitch, but you forgot to book any design time through your creative department? Or perhaps there’s that last minute blog post that needs some images and banners, but there’s no way of roping in a designer at such short notice! To help you out in such hours of need, I have compiled a list of my favourite design resources for non-designers and designers alike. Oh, and did I mention they’re all free? Read more

  • 4 Reasons Why SEO Courses Aren’t Taught in College and How to Learn It On Your Own

    This is a post from our New York consulting intern Samiha Huque. For the past year Samiha has been juggling her time at college and working at Distilled. Samiha is now an alumna of St. John’s University, where she studied Marketing. Samiha, take it away. As a college student, you’ve probably... Read more

  • How to keep Personally Identifiable Information out of Google Analytics

    In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy policies. One major aspect of this that marketers have to be aware of is the implication for... Read more

  • Four personality traits of a team and how to manage them

    Managing people in the workplace can be very rewarding yet extremely challenging, depending on a whole host of factors- some within our control, others not so much. I’ve had some great moments managing people, watching and helping them achieve their goals, but I’ve also made my fair share of... Read more

  • The Insider’s Guide: SearchLove Boston 2018

    With just a few weeks until SearchLove returns to our favourite east coast city of Boston, we thought it was time to give you a low-down on what to expect and some insider tips, including: What to expect during the conference Suggestions of where to stay Our speakers recommendation on the best... Read more