• A Comprehensive Guide to Tracking Offline Interactions in Google Analytics using the Measurement Protocol

    Introduced with Universal Analytics, Measurement Protocol is an alternative way of sending data to Google Analytics that gives you far more control than traditional on-page code. In this guide, I’ll look to explain what can and cannot be done with Measurement Protocol and how to deploy it in practice. Primarily this will be focused on the use case of lead tracking, but the lessons here apply to any application of Measurement Protocol. Read more

  • Beyond Search: A Look into the User Acquisition Funnel using Facebook, Unbounce & MailChimp

    When SEO isn’t the best answer, but acquiring users/leads is still important, there are paid tools that should be in one’s arsenal. It’s not just enough to think of throwing money at Facebook, Twitter, Google or even Bing and hoping for the best. Rather, one needs to acutely target, test, record, design and guide potential clients through the funnel to go from visitors to conversions.
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  • How to Conduct SEO Due Diligence

    When a company is sold, or a significant investment is made in the private markets, the process typically reaches some non-binding offer or term sheet relatively early in the process. Before that offer becomes binding, or the deal is sealed, there is a need to validate the assumptions and information the seller provided early in the process. This process is called due diligence. SEO due diligence is a process we’ve run a few times to review digital marketing performance and assumptions about future performance on behalf of investors or acquirers. Read more

  • What is the Personal Index and Why Should You Care?

    The personal index is what we at Distilled have been calling search results that are specific to the searcher, and importantly, contain content from their own data. This is as opposed to the public index, the results of which can be accessed by anyone, from any device, although exactly which... Read more

  • Google to Announce that Links are no Longer a Major Ranking Factor

    Let’s be absolutely clear, when Google does announce that links are no longer a major ranking factor, they’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. However, they will say it, or something like it, and people will lose their collective minds. Read more

  • What We Learned in February - The Digital Marketing Month in a Minute

    As February draws to a close, it's time to take a look-back and wrap up the biggest digital marketing stories in an easy-to-digest bundle. This roundup includes a healthy dose of Google news, such as AMP developments and a big change in how the Google SERP displays adverts. There's also new Facebook reaction updates, as well as a catch up on the ongoing Apple vs. FBI case. Read more

  • The Big List: 24 Services, Blogs and Email Newsletters from the SearchLove Boston 2016 Speakers

    Ahead of SearchLove Boston on 3-4 May 2016, we’ve asked our speakers a few questions. If you’re joining us, you’ll find the full Q&A in your booklets at the conference. We noticed that these digital marketing gurus definitely have their fingers on the pulse in terms of services, blogs and email... Read more

  • The Five Levels of Content Marketing in the Fashion Industry

    Fashion companies tend to be traditional, protective of their brand and operating in a climate that’s flooded with content. This doesn’t create a very promising environment for content marketing. But it does make for an interesting case study. Given these challenges, what does content marketing in... Read more

  • 5 Steps to Finding the Right Bloggers for Your Next Campaign

    A recent report from Fashion & Beauty Monitor in partnership with Econsultancy cited that 73% of marketers say identifying the right influencer is the greatest challenge to influencer marketing. For a successful influencer marketing campaign, you'll need to be strategic and creative with how you go about discovering quality bloggers that align with your brand and deliver results. Using paid tools can be time effective and help scale your efforts, but in my opinion, there are slightly more manual yet much more effective ways to find the right bloggers. Read more

  • Automating Our Content Marketing: What We’ve Learned so Far

    This is a guest post for the Distilled blog, kindly written by David Mytton, Founder and CEO of Server Density. Content marketing is a fancy name for something that has worked since the beginning of time. Need something from other people? Then pay it forward. Help people do what matters to them. Karma will take care of the rest. In this post, David walks us through how Server Density has moved to automating it's content marketing, including some clever scripts you can use. Read more

  • Give it up for the 17 SearchLove Boston speakers!

    On May 3rd & 4th, hundreds of marketing and digital experts will descend on Boston for our annual SearchLove conference, a two-day intensive experience guaranteed to leave you feeling smarter and more prepared to tackle the ways of the web. Alongside those in attendance will be our 17 industry experts, and over the course of the conference, you’ll be invited to share in the knowledge of these well-known faces. So without further ado, here’s our lineup. Read more

  • What We Learned in January - The Digital Marketing Month in a Minute

    With the festive break well and truly behind us, the SEO and wider digital marketing world has gotten back into the swing of things. Looking back at January, it's been a relatively busy month for Google, Apple and Facebook, among others. From algorithm updates, to AMP developments, it's all here in the January 2016 digital marketing roundup: Read more