• How to Make a Histogram Using Google Sheets

    You’ve probably summarized data with a single number, like an average. For instance, the median is an average. It tells you what number is in the middle of your data if you sorted the numbers from smallest to largest. Averages tell you nothing about how the numbers are spread out. Think about the... Read more

  • What Is the MECE Principle?

    MECE stands for mutually exclusive, comprehensively exhaustive. It is a framework for solving complicated problems. When you apply it to a problem, you break that problem into subproblems that are mutually exclusive (they don’t overlap) and comprehensively exhaustive (they cover all possibilities). Read more

  • What is Content Strategy?

    Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hiring a team would allow you to triage the increasing number of issues. It would also mean managing... Read more

  • What is a Ranking Factor?

    I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. A ranking factor is a variable that a search... Read more

  • How to Do Change Detection with Screaming Frog and Google Sheets

    I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site... Read more

  • How to Use Screaming Frog: A Beginner’s Guide

    If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more

  • SearchLove Community Speakers 2019: Applications Now Open

    It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to... Read more

  • The Two Types of Influencers Every Brand Should Collaborate With

    Influencer marketing spending is predicted to increase in 2019, with 17% of companies spending over half their marketing budget on this tactic. Although there’s been a lot of controversies recently around influencers, especially as it pertains to the fake follower phenomenon, these budget increases... Read more

  • Google Scholar: Indexation & Ranking

    In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more

  • PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

    This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. The whole series is now live, after finishing part one, check out parts... Read more

  • Why Does Distilled Have an Unlimited Breakfast Budget?

    If I’m going to meet up with a professional contact in person, there’s one time of day that beats all others: breakfast. Sure, there are two other meals you could share together, every opportunity for coffee meetings, and happy-hour drinks are often on the table. But I want to make the case for... Read more

  • PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

    This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. The whole... Read more