• What is a Ranking Factor?

    I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. A ranking factor is a variable that a search... Read more

  • How to Do Change Detection with Screaming Frog and Google Sheets

    I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site... Read more

  • How to Use Screaming Frog: A Beginner’s Guide

    If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more

  • SearchLove Community Speakers 2019: Applications Now Open

    It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to... Read more

  • The Two Types of Influencers Every Brand Should Collaborate With

    Influencer marketing spending is predicted to increase in 2019, with 17% of companies spending over half their marketing budget on this tactic. Although there’s been a lot of controversies recently around influencers, especially as it pertains to the fake follower phenomenon, these budget increases... Read more

  • Google Scholar: Indexation & Ranking

    In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more

  • PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

    This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. The whole series is now live, after finishing part one, check out parts... Read more

  • Why Does Distilled Have an Unlimited Breakfast Budget?

    If I’m going to meet up with a professional contact in person, there’s one time of day that beats all others: breakfast. Sure, there are two other meals you could share together, every opportunity for coffee meetings, and happy-hour drinks are often on the table. But I want to make the case for... Read more

  • PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

    This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. The whole... Read more

  • 10 Years of SearchLove and Rand Fishkin: Free Video Edition

    2019 marks 10 years of Distilled hosting conferences. For those that are more recent to our conferences, you’ll know them as SearchLove. For those that have been our friends, attendees, speakers & sponsors for longer, you might remember the days of LinkLove and ProSEO. One or two might even... Read more

  • Competitor Analysis: A Structured Approach

    This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without missing out on any important information. It’s also for you if you’ve never done a competitor analysis before or don’t know why you might need to do one. Some of... Read more

  • How to Conduct The Ultimate PPC Audit

    1.0: What is a PPC audit? Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising efficiency across their ad accounts. It should be noted that whilst many of the below points can be translated to Bing, this checklist is primarily Google... Read more