• Use Google’s Search Quality Evaluator Guidelines To Assess Site Quality

    What are Google’s Search Quality Evaluator Guidelines? To make sure that Google’s search engine is returning the right answers, Google regularly uses human contractors to evaluate search results to make sure that the latest algorithm is returning the kind of results they want. Google’s Quality... Read more

  • Distilled Partners with London Charity to Help Young Care Leavers

    We’ve joined forces with Drive Forward Foundation, in a charity partnership that aims to get more care leavers into full time employment in London. Drive Forward Foundation is a small London based charity that works to help 16-26 year old care leavers succeed professionally, so they can achieve the... Read more

  • “Impressions” is an Undervalued SEO KPI

    This post is about a hill I’m willing to die on, but might not need to - I actually have no idea whether the title of this post is a controversial statement, or not. I’m keen to find out! However, from what I see in talks, posts, pitches, and business practices, our industry has definitely not... Read more

  • Enjoy SearchLove London with some VIP treatment

    The countdown to SearchLove London 2019 is on. Taking place on the 14th & 15th of October, we have 16 awesome speakers gracing the stage including Rand Fishkin, Marie Haynes, Will Critchlow, Jes Scholz, three community speakers and more. Maybe this is going to be your first SearchLove, or maybe you... Read more

  • 5 Takeaways from Mozcon as Someone with No SEO Experience

    This post is written by Ali Howard, who is currently on a three month internship with our US team in Seattle. Before joining Distilled, she worked for Yelp assisting local businesses. She has a degree in International Business from Chapman University with an emphasis on Communication. Ali also... Read more

  • Self-Care Strategies for the Workplace

    In an ever competitive workforce, the pressure to be constantly available and online is at an all time high. Even in companies like Distilled that offer flexible working and champion a 35 hour work week, the pressure to yield huge results and increase productivity is greater than ever. And if... Read more

  • Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN

    As much as we raise alarm about the constant change in Google SERPs, us SEOs love new things with FAQ schema being the latest example. Some are reporting how much they love it, others are saying they’re losing clicks because of it. Here’s a handful of the Twitter buzz: Naturally, we wanted to test... Read more

  • PPC & SEO Synergy Part 3: Ad Copy Testing & QS Correlation with Page Speed

    Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post will be focused on the following subjects: PPC ad copy... Read more

  • We’ve Doubled the Sensitivity of our SEO Split-Testing Platform

    Since you’re reading this on the Distilled blog, you probably know Distilled has an SEO split-testing platform, DistilledODN. One of the important features of the platform is taking care of the statistics and measurement automatically. Any time you set up a test, the platform will automatically:... Read more

  • How to Make a Histogram Using Google Sheets

    You’ve probably summarized data with a single number, like an average. For instance, the median is an average. It tells you what number is in the middle of your data if you sorted the numbers from smallest to largest. Averages tell you nothing about how the numbers are spread out. Think about the... Read more

  • What Is the MECE Principle?

    MECE stands for mutually exclusive, comprehensively exhaustive. It is a framework for solving complicated problems. When you apply it to a problem, you break that problem into subproblems that are mutually exclusive (they don’t overlap) and comprehensively exhaustive (they cover all possibilities). Read more

  • What is Content Strategy?

    Imagine you’re the first hire to the customer service team in a VC-backed startup. Every week you gain customers, and some of those customers need support. Your job is to manage these requests. Hiring a team would allow you to triage the increasing number of issues. It would also mean managing... Read more