• This is SearchLove

    Excited for our next online marketing conference? This trailer will give you a flavour of what the two-day event is really all about.

    And who better to talk you through the idea behind our conference series than Head of Events and Marketing, Lynsey Little and Distilled founder, Will Critchlow? Read more

  • Music Make Me Lose Control: A Modern Day Music Fan’s Tool Kit

    “The times they are a-changin,” Bob Dylan once sang through a nasal drawl. And you only have to look at princess of pop Taylor Swift’s recent spat with streaming service Spotify to see how this has panned out in 2014. So as Swift leaves streaming services standing forlorn at the altar in a bid to... Read more

  • You’ve Got 24 Hours: Ready, Set, Get Learning

    The best things in life are free, right? That’s why we’re excited to be swinging open the doors to our online training platform, DistilledU once more for another worldwide virtual Open Day next Wednesday 3rd December. Read more

  • Is Voice the Next Big Thing in Mobile?

    Any marketer worth their salt is paying attention to trends in mobile right now. The ubiquity of mobile means it can no longer be forgotten or treated as a separate part of marketing. In fact, as I argued in my latest SearchLove presentation, we are now increasingly facing a situation where online... Read more

  • Wise Up on Penalties and Updates with the Latest DistilledU Module

    More than a year after the previous Penguin update (2.1), last month Google launched Penguin 3.0. With all of this update news floating around, it’s hard not to feel bogged down by the specifics. Thankfully, Tom's been busy behind the scenes pulling together the latest DistilledU module which could help you identify, prevent or recover from the effects of penalties and algorithm updates. Read more

  • How to Drive More Sales with Google Shopping Campaigns

    Want to drive more sales with Google Shopping Campaigns? Course you do. Elena Terenteva from SEMrush fills us in on getting those cash registers ringing. Read on for a short and snappy guide to this ecommerce feature. Read more

  • Favorite Tools for an Organized Salesperson

    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work... Read more

  • You’ve Won! An Interview on Running Competitions

    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags... Read more

  • Improving User Experience in PPC

    UX involves every point of the customer journey, and brings each of these points together to define an individual's relationship with the firm. Advertisers hold a special responsibility in making that relationship a good one - here's how to think through creating a great user experience in PPC! Read more

  • Workin’ 9 to 5? Songs to Get Productive

    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline... Sound familiar? Sometimes the brain needs a... Read more

  • 6 Easy Ways to Improve User Experience Using Analytics Data

    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive... Read more

  • Local Search in 2016: Wearables, Beacons, and Machine Learning

    Right now, we're nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means some big disruptions in local search are afoot: specific search results far more specific to their current context than ever before. Head of R&D Tom Anthony unleashes his inner raconteur and recounts a story to illustrate these technologies and how they will go on to develop come 2016. Read more