• Wise Up on Penalties and Updates with the Latest DistilledU Module

    More than a year after the previous Penguin update (2.1), last month Google launched Penguin 3.0. With all of this update news floating around, it’s hard not to feel bogged down by the specifics. Thankfully, Tom's been busy behind the scenes pulling together the latest DistilledU module which could help you identify, prevent or recover from the effects of penalties and algorithm updates. Read more

  • How to Drive More Sales with Google Shopping Campaigns

    Want to drive more sales with Google Shopping Campaigns? Course you do. Elena Terenteva from SEMrush fills us in on getting those cash registers ringing. Read on for a short and snappy guide to this ecommerce feature. Read more

  • Favorite Tools for an Organized Salesperson

    Throughout my time working with the Distilled team, leads and clients, I have picked up a few favorite tools that have saved me time, kept me on track, and organized my work life. I thought I would share a few with our community in the hope that some of these tools can help your sales team work... Read more

  • You’ve Won! An Interview on Running Competitions

    Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags... Read more

  • Improving User Experience in PPC

    UX involves every point of the customer journey, and brings each of these points together to define an individual's relationship with the firm. Advertisers hold a special responsibility in making that relationship a good one - here's how to think through creating a great user experience in PPC! Read more

  • Workin’ 9 to 5? Songs to Get Productive

    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline... Sound familiar? Sometimes the brain needs a... Read more

  • 6 Easy Ways to Improve User Experience Using Analytics Data

    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive... Read more

  • Local Search in 2016: Wearables, Beacons, and Machine Learning

    Right now, we're nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means some big disruptions in local search are afoot: specific search results far more specific to their current context than ever before. Head of R&D Tom Anthony unleashes his inner raconteur and recounts a story to illustrate these technologies and how they will go on to develop come 2016. Read more

  • A Ticket With Your Name on It?

    World-class speakers from companies like Google, Unbounce and SEER Interactive; a historic venue in the heart of London; partying into the wee hours… See if our two-day conference is right up your street, plus get a free 45-minute video of Will Critchlow and Tom Anthony discussing the future of search.
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  • Universal Analytics User ID: Setup Guide

    User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. If someone deletes the cookie, switches device or... Read more

  • The Changing Global Web

    A farmer stands in a field in Kuwait, looking out across his herd. It’s time to start the daily grind. And so he pulls out his mobile phone, and photographs a sheep to sell on Instagram… Read about the rapidly changing global web in this set of easy-to-digest notes from Yiibu's slidedeck. Read more

  • How to Create a Successful Crowdfunding Campaign

    Got a great idea but not sure how to give it legs? Read Maria's advice on how to set up a crowdfunding plan and strategy. This post features specific pointers on everything from logistics and finance, to marketing and outreach. Read more