• Are Mobile Apps a Threat to the Web?

    As Mobile Month here on the Distilled blog draws to a close, two members of the team discuss whether the rise of mobile apps poses a threat to the web as we know it. “adoption of mobile web devices is booming” “trying to build walled gardens on the internet has failed... Read more

  • Five Productivity Hacks You Need to Be Using in 2015

    Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do. What’s even better, wait for it, they’re... Read more

  • How to Master Social Listening: Lessons from IKEA

    While IKEA has been known for engaging social campaigns, the enthusiasm for social media has traditionally failed to spread across the business.

    Social media holds a treasure trove of data about customer experiences, opinions and demographics. Hans Gartner - part of the digital development team at IKEA - knew the value of listening to this data, but had no way to communicate it with other departments. Read more

  • Want a Better Job in Digital Marketing?

    Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills... Read more

  • Mobile SEO in 2015 - Is Your Site Up To Date?

    A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so... Read more

  • Build Different Things – Why You’re Not Done When Your Website is Responsive

    There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all well and good, but they don’t actually change the tactics of web marketing beyond the need to make your website mobile-friendly. For... Read more

  • These Are A Few Of Our Favorite Jams

    When I was first asked to write this post, the idea was to make a playlist of my favorite Christmas music. I soon realized, however, it would just be Mariah Carey’s “All I Want For Christmas Is You” 12 times in a row because that’s the only good Christmas song. So that suggestion was quickly tossed... Read more

  • How we Generated $200k in Leads in Four Months

    This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the... Read more

  • The Year in Search | A Round Up of 2014

    It doesn't feel like a year since Hannah wrote a review of search in 2013 but here we are again. A lot has happened in our industry but we're all still here and it's as interesting as ever. Let's take a look back at 2014 and see what the biggest stories were. Read more

  • Advice on Working with Bloggers From The Bloggers Themselves

    Bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions. When working with bloggers, what are brands doing right and wrong? Here's an inside look from the bloggers themselves. Read more

  • News Reporting in the Age of Social Media

    In a time where ISIS has its own YouTube channel and news stories frequently break on platforms like Twitter and WhatsApp, it’s crucial that we understand how social media shapes our consumption of information. Read on to hear some examples of how social media is changing news reporting. Read more

  • 2015: The Year of Connected Living

    Nowadays there are so many things vying for our attention. What if they could all just be a little less needy and a little more, well, smart? Smart medicine bottles that would take care of the tiresome repeat prescription requests or smart traffic signals that would make the commute into work a breeze? Well, it’s not really all that far from home, with 2015 being penned the year of “connected living”. Read more