• The Big List: 24 Services, Blogs and Email Newsletters from the SearchLove Boston 2016 Speakers

    Ahead of SearchLove Boston on 3-4 May 2016, we’ve asked our speakers a few questions. If you’re joining us, you’ll find the full Q&A in your booklets at the conference. We noticed that these digital marketing gurus definitely have their fingers on the pulse in terms of services, blogs and email... Read more

  • The Five Levels of Content Marketing in the Fashion Industry

    Fashion companies tend to be traditional, protective of their brand and operating in a climate that’s flooded with content. This doesn’t create a very promising environment for content marketing. But it does make for an interesting case study. Given these challenges, what does content marketing in... Read more

  • 5 Steps to Finding the Right Bloggers for Your Next Campaign

    A recent report from Fashion & Beauty Monitor in partnership with Econsultancy cited that 73% of marketers say identifying the right influencer is the greatest challenge to influencer marketing. For a successful influencer marketing campaign, you'll need to be strategic and creative with how you go about discovering quality bloggers that align with your brand and deliver results. Using paid tools can be time effective and help scale your efforts, but in my opinion, there are slightly more manual yet much more effective ways to find the right bloggers. Read more

  • Automating Our Content Marketing: What We’ve Learned so Far

    This is a guest post for the Distilled blog, kindly written by David Mytton, Founder and CEO of Server Density. Content marketing is a fancy name for something that has worked since the beginning of time. Need something from other people? Then pay it forward. Help people do what matters to them. Karma will take care of the rest. In this post, David walks us through how Server Density has moved to automating it's content marketing, including some clever scripts you can use. Read more

  • Give it up for the 17 SearchLove Boston speakers!

    On May 3rd & 4th, hundreds of marketing and digital experts will descend on Boston for our annual SearchLove conference, a two-day intensive experience guaranteed to leave you feeling smarter and more prepared to tackle the ways of the web. Alongside those in attendance will be our 17 industry experts, and over the course of the conference, you’ll be invited to share in the knowledge of these well-known faces. So without further ado, here’s our lineup. Read more

  • What We Learned in January - The Digital Marketing Month in a Minute

    With the festive break well and truly behind us, the SEO and wider digital marketing world has gotten back into the swing of things. Looking back at January, it's been a relatively busy month for Google, Apple and Facebook, among others. From algorithm updates, to AMP developments, it's all here in the January 2016 digital marketing roundup: Read more

  • Distilled NYC Update

    I’m Noah Lemas. We actually met briefly the other day; I’m the VP of the Distilled NYC Office. I’m a west coast native, who’s moved east with childhood notions of New York quickly changing as I settle in. As I’m meeting or reconnecting with people, I’m noticing some themes in regard to questions I've been getting about the NYC office. So, I thought, I'd answer a few of these, as well as update you on what Distilled are doing in New York and further afield. Read more

  • A Beginner’s Guide to word2vec AKA What’s the Opposite of Canada?

    The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”. While this could be the set up for some pretty poor jokes, it’s actually the entrance to a rabbit warren of fascinating geeky distractions. It turns out that while we can typically group similar or related words together - identifying that there is some connection between “Canada” and “snow” for example - we generally have a much weaker intuition for opposites. Read more

  • Your WordPress Yoast SEO Cheat Sheet

    WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved into a complete CMS in 2003. It’s worthy of note... Read more

  • Google’s Recent Core Algorithm Change Could be Called the “Lead-Gen” Update

    If you operate a third-party lead generation site, or if your business models rely on third-party lead generation, you could be about to suffer significant traffic declines and a resultant reduction in leads. To survive (and possibly thrive) on Google in the future, these kinds of sites need to adapt, while those that don't will suffer. This post explores the rationale behind Google's point-of-view and how you can make positive changes to your third-party lead generation site. Read more

  • Three Unique Digital Marketing Challenges Faced by Luxury Fashion

    Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.

    This article will outline some of the unique and complex issues faced by luxury fashion brands online and discuss tactics for winning at luxury e-commerce. Read more

  • What We Learned in December - The Digital Marketing Month in a Minute

    It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we feature an excellent article as our first story), as well as developments from... Read more