• PPC & SEO Synergy Part 3: Ad Copy Testing & Quality Score Correlation

    Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post will be focused on the following subjects: PPC ad copy... Read more

  • We’ve Doubled the Sensitivity of our SEO Split-Testing Platform

    Since you’re reading this on the Distilled blog, you probably know Distilled has an SEO split-testing platform, DistilledODN. One of the important features of the platform is taking care of the statistics and measurement automatically. Any time you set up a test, the platform will automatically:... Read more

  • What is a Ranking Factor?

    I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. A ranking factor is a variable that a search... Read more

  • How to Do Change Detection with Screaming Frog and Google Sheets

    I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site... Read more

  • How to Use Screaming Frog: A Beginner’s Guide

    If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more

  • SearchLove Community Speakers 2019: Applications Now Open

    It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to... Read more

  • The Two Types of Influencers Every Brand Should Collaborate With

    Influencer marketing spending is predicted to increase in 2019, with 17% of companies spending over half their marketing budget on this tactic. Although there’s been a lot of controversies recently around influencers, especially as it pertains to the fake follower phenomenon, these budget increases... Read more

  • Google Scholar: Indexation & Ranking

    In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more

  • PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

    This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. Part 2 includes two more synergy ideas which will be focused on the... Read more

  • Why Does Distilled Have an Unlimited Breakfast Budget?

    If I’m going to meet up with a professional contact in person, there’s one time of day that beats all others: breakfast. Sure, there are two other meals you could share together, every opportunity for coffee meetings, and happy-hour drinks are often on the table. But I want to make the case for... Read more

  • PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

    This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. Part one... Read more

  • 10 Years of SearchLove and Rand Fishkin: Free Video Edition

    2019 marks 10 years of Distilled hosting conferences. For those that are more recent to our conferences, you’ll know them as SearchLove. For those that have been our friends, attendees, speakers & sponsors for longer, you might remember the days of LinkLove and ProSEO. One or two might even... Read more