• Announcing Full-Funnel Testing - testing SEO and CRO at the same time

    Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing. Our ODN platform launched with a focus on SEO testing. You have probably thought... Read more

  • How to Make a Histogram using Google Sheets

    You’ve probably summarized data with a number — like an average. For instance, the median is an average. It tells you what number is at the middle of your data, if you were to sort all the numbers from smallest to biggest. But an average says nothing about how those numbers are spread out. Think... Read more

  • How to be positive at work and make your life easier

    This isn’t the typical type of post you might find on Distilled’s blog. I’ve always been a glass half full person but the honest answer is that my positive attitude is a result of listening, learning, testing and being open to the world. I’m going to give you my approach to being positive at... Read more

  • Technical SEO Audit Checklist for Human Beings: October 2018 Update

    Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more

  • Marginal losses: the hidden reason your SEO performance is lagging

    Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse. This is true even when the thinking behind a change is solid, is based on correct... Read more

  • Optimizing Pinterest for the Buyer’s Journey

    This is a post written by our Seattle intern, Tammy Yu. Tammy is a recent graduate from the University of Washington who majored in Informatics and is soon to be a full time Distiller. According to Pinterest, 72% of survey respondents said Pinterest helps them find ideas for their everyday lives... Read more

  • 2018 Distilled Creative: What we’ve learned and changing trends

    Each year we write a round-up of some of the most exciting projects we’ve worked on over the past 12 months. We’ve continued to create a wide variety of content; never restricted by format. This year’s roundup includes photo stories, maps, mind maps, calendars, a long format article, picture... Read more

  • What We Learned in August 2018: The Digital Marketing Month in a Minute

    Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector. Key takeaways include: On average, people in the UK spend the equivalent of a day online per week Facebook’s reach among 18-24 year-olds is in decline (by 4% YoY) The smartphone video advertising... Read more

  • Featured Snippets: Tips and tricks on reaching the top

    Most companies with a presence on Google will have an interest in appearing at the top of search results. Naturally then as SEOs, we are often asked how featured snippets can be acquired. If you’re currently working on winning some featured snippets, this blog post will give you some tips and... Read more

  • A Simple Approach to Optimizing Website Internal Linking Structure

    Having a great internal linking strategy is essential for a website’s success, both for user experience and for SEO. The ranking and indexing of a site depend on a number of factors, the layout of site’s structure via main navigation and on-page internal linking being some of the most important... Read more

  • Search basics: the difference between URL structure and Information Architecture

    I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the differences. Pre-requisites - if you aren’t... Read more

  • Being a better human - How to give better positive feedback

    I don’t divide the world into the weak and the strong, or the successes and the failures... I divide the world into the learners and nonlearners. Benjamin Barber Digital marketing is one of the most rapidly evolving fields. It exists in a symbiotic relationship to the evolution of Google, Facebook... Read more