• How to Spot a Typo at Nine Yards

    Proofreading is like writing’s less glamorous sister: it gets less time, attention and far fewer dates to the prom. Okay, so that comparison got away from me, but the point still stands. Nobody ever gets that excited about the topic and yet proofreading is a crucial skill. While this has always... Read more

  • Competitor Research Using Search Operators | A Launch Point For Beginners

    When identifying keywords for your website or a client’s website, have you considered how competitors seek to earn organic traffic? Researching your competitors can provide crucial insights into new opportunities for your business. You’ll be able to spot gaps in the market and possibly... Read more

  • More Than Just Read and Write | Emailing in the Near Future

    How many of your emails could you answer with a ‘yes’ or ‘no’ response, assuming Gmail could understand the content? Read on for the latest in email markup. Read more

  • Taylor Swift’s Seven Marketing Lessons

    Whether or not you're a fan of Taylor Swift, she's a brilliant marketer who successfully uses social media, fan loyalty, and strategic partnerships. See what your team can learn from her. Read more

  • You Need to Get Out More - 22 Tips for Conferences

    If you’re weighing up the idea of attending an event, here are 22 pieces of advice on how to choose which one to go to, along with all the stuff you should be doing before, during and after. Read more

  • Staying on Track: Best Practices for Managing Content Marketing Teams, Tasks, Time, and Budgets

    So much to publish, so little time. Am I right?

    It’s no secret that we content marketing folk have got our hands chock-full. Publishing mass quantities of blog posts, white papers, landing pages, videos, and social media posts every year is no small feat. Read more

  • How to Start Marketing for Millennials

    About a year ago I had a conversation with a client who was desperate to target Millennials. This brand has been around for a long time, and is trying to figure out how to reposition itself to seem relevant to a Millennials audience. Since then, almost every new client I’ve worked with has had the... Read more

  • 9 ½ Things Mad Men Has Taught Me About Digital Marketing

    We will soon be closing the door on one of the most beautifully written, casted and scripted shows of all time – Mad Men. Allowing its viewers to slip into a richly illustrated world of dreamy advertising, sharp dressing and a plethora of afternoon scotch, the show has gained a passionate... Read more

  • How Relevant is Relevant? | Does Google Live Up to its Philosophy For PPC?

    As we all know and as Google states as the first heading on its own company philosophy page, “Focus on the user and all else will follow”. Google has helped pioneer this expression into a popular and extremely profitable business model within the self-revolutionized, digital marketing space. Google... Read more

  • Creating a Framework for Content Marketing Campaigns - Send Us Your Questions

    On May 1st, we’ll be holding a panel discussion at our SearchLove conference in Boston. Read on for a sneak peek at what advice our experts will be giving, plus info on how you can get involved. Read more

  • The Consultant’s Checklist for Launching Content

    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s... Read more

  • Redefining “Impressions”

    Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e. the amount of people who have been exposed to a creative, is used alongside site visits and views to measure the success of any given campaign. Read more