• Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition

    It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle? Look around and smell the roses, most likely your new source of customers and revenue will... Read more

  • Standing out from the Clutter: What we can Learn from Traditional Advertising

    As internet marketers, we know how to strategize and design beautiful and engaging online content. However, with the onslaught of content creation for SEO and traffic-increase purposes over the past few years, we can’t just make another infographic, or even another interactive visualization. We now... Read more

  • A Whistle-Stop Tour of Content Marketing Goals

    This guest post comes from Amanda Gallucci, Associate Content Strategist at iAcquire. Whether you are implementing a content strategy in-house or for a client, you can’t measure success without having goals. So what business goals should your content be fulfilling, and what numbers matter to you?... Read more

  • Sexy Content: Seattle MeetUp Recap

    While we are very excited for our SearchLove Boston line-up and SearchLove San Diego announcement, Distilled Seattle has been hosting some great conversations and MeetUps! Last week Adria Saracino (Content Strategist at Distilled) was joined by Kim Magden (Content Management Engineer at Software... Read more

  • Whose Data is it Anyway? The Rise of the Digital Ombudsman

    This guest post comes from Adam Monago, Head of Digital Strategy at ThoughtWorks. Marketers are collecting more and more data all the time. The question is: What are they doing with it all? The last decade has seen an explosion of customers analytics coming from social media conversation, web... Read more

  • Is the Internet Making Us More Intelligent as a Society?

    This week the internet turned 25. Hard to imagine a time without it, huh? But how much is it doing to expand our minds and share knowledge? Is the internet really making us more intelligent? “The internet makes those giants easier to find” “It is quietly eroding our ability to... Read more

  • We Believe our SearchLove Conferences are Among the Best in the World

    We’re so confident of this that we’re willing to put our videos on the line to prove it. If you’ve bought a ticket to ANY other online marketing conference in the past year, email us a photo of your old lanyard/ticket (with your name visible) and we’ll give you access to 8... Read more

  • “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

  • What your Company can Learn from these Bloggers’ About Pages

    Ever hear how the About Page is “one of the most visited pages on your website”? I’ve done some digging, and it turns out, that statement is not just an exaggeration. Out of slightly over 2 million total pageviews Distilled.net got in 2013, the About Section had 96 thousand of those views, coming... Read more

  • Getting To Grips With Google Tag Manager

    Arrive at the Google Tag Manager home page and you are presented with the message “Digital Marketing Made (Much) Easier”. Whilst this is true for long term project and tag management, the initial learning curve for Google Tag Manager can be somewhat... frustrating. Documentation from Google is at... Read more

  • A Collective Approach to Content Creation, this week’s DistilledLive video

    Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that... Read more

  • An Open Letter to YouTube

    Dear YouTube, I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify. AdWords has been a revelation for our digital media spend. Where once we were stuck to... Read more