• What Does the Distilled ‘Voice’ Sound Like?

    I recently launched a new guide called ‘Finding Your Brand’s Voice’, which aims to help companies pin down an effective way of communicating to their customers. While I tried to make the guide as practical and easy-to-use as possible, at times I felt aware of the pesky gap between theory and... Read more

  • Trendsetting in 2014, This Week’s DistilledLive Video

    As we gear up for our latest futuristic feature here at Distilled, Tom Anthony, Paddy Moogan and Will Critchlow take the reins of this week’s DistilledLive video. Tune in below to hear some of our predictions for the digital trends of 2014. You can read the full transcript for the video below. Over... Read more

  • How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence

    Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “ The New SEO,“ which discussed the importance of integration, particularly with PR and social. Working with clients, I have seen that the integration... Read more

  • The New GAIQ EXAM: What You Need to Know

    Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community. I only noticed because I started studying for the test right after the New Year. When I went to the Analytics IQ... Read more

  • Your Approach to Organic Search is Obsolete: How to Evolve in 2014

    I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward. To some... Read more

  • SearchLove Boston Speaker Line-Up Revealed

    This April (7th & 8th) will see us return to the Joseph B Martin conference centre in Boston to share our latest insights into the world of online marketing. Here’s who will be joining us on the SearchLove stage... Will Critchlow, Distilled Will looks forward to sharing his latest insights... Read more

  • Using Content as a Tool to Drive Customer Passion

    I think we all can probably agree that consumers are currently exposed to a huge amount of content. As I ‘ve previously mentioned, Americans are now spending an average of 5 hours and 16 minutes online (via laptops, desktops, and mobile devices) and 4 hours and 31 minutes watching TV per day.... Read more

  • Are You Being Heard? Find Your Brand’s Voice, This Week’s DistilledLive Video

    With the launch of our new training guide on the very same topic just around the corner, Head of Content Strategy Adria Saracino talks us through the process of developing a brand tone of voice and how this can help build trust. And wordles. You can read the full video transcript here. Over to you... Read more

  • 4 Types of Content Every Site Needs

    Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example - ‘what sort of content should we create?’ I’m a firm believer that c ontent should be goal-driven. By this, I mean... Read more

  • The Art of the Media Interview

    One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off. This post will consider the two most important elements of becoming a media... Read more

  • What Better Way to Say Happy Holidays...

    ...than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team. Thanks for a great year, everybody! We look forward to sharing more videos, guides, blogs and other fun content in the New Year. Read more

  • Internet Marketers’ Holiday Wishlist

    It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success. In our personal lives, we’re busy attending holiday parties, buying presents and confirming... Read more