• Your Hunch is Probably Wrong - The Importance of Testing

    Since starting as an analyst at Distilled, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more

  • Could Animation Be Your Next Content Piece?

    Animation is a beautiful medium that really catches people’s attention. So it’s easy to see why it’s become so popular these days. However, before launching into this type of project, you need to make sure that animation is right for your story and do the necessary prep work. This post will share... Read more

  • Send us Someone we Hire - Get an Apple Watch

    Who do you know who would thrive in an environment like Distilled? Send us someone we end up hiring, and we’ll give you an Apple Watch (or something else you’d prefer – see details and rules ). LWYang So, apart from getting a shiny gadget on your wrist, why would you send Distilled job ads to your... Read more

  • What does the Future of Marketing Hold? 10 Key Takeaways from #FODM15

    Last week, I managed to nab myself a free ticket to the Future of Digital Marketing, a one-day event ran by Econsultancy, which takes a look at the newest trends in the industry and what you can do about them. Without further ado, here’s my ten key takeaways that you should spend time looking into. Read more

  • Be Your Own Designer - The Best Free Resources for when You’re Short on Time

    Has there ever been a time when you’ve realised you’re a day away from a big pitch, but you forgot to book any design time through your creative department? Or perhaps there’s that last minute blog post that needs some images and banners, but there’s no way of roping in a designer at such short notice! To help you out in such hours of need, I have compiled a list of my favourite design resources for non-designers and designers alike. Oh, and did I mention they’re all free? Read more

  • Quick Fix for Referral Spam in Google Analytics

    There's been a lot of talk recently about referral spam and how it's ruining everyone's analytics data. While this isn't cause for panic, it is very annoying, and depending on the size of your site it could be having a very meaningful effect on your data. In this post I'll outline two filters which in most cases should exclude the vast majority of referral spam and require zero maintenance. Read more

  • We’ve Accidentally Broken the Web – How do We Fix It?

    Whether we like it or not, we’re all in the business of influencing each other, all of the time. The only difference is that now, versus any other moment in history, we’ve moved ‘online first’. Yet how often do we stop to think about how this extraordinary technology is shaping us, as humans? Read more

  • Story Focussed Data Visualisation

    Towards the end of last year, we completed a project for blinkbox Books that charted the careers of some of the greatest authors of the last 200 years, and showed at what age they published their breakthrough books. The final piece was an overall success, doing well on social media and gaining some excellent coverage online. However, the process of arriving at the final execution and design was by no means straight forward.
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  • Microsoft Office 365 Ruined my Marriage

    Back in April this little gem popped up in my Twitter feed: Expecting it to have originated from those fine purveyors of satire, the Onion, I giggled to myself and was about to move on, when I noticed the chatter online: apparently this had been created by Microsoft to promote Office 365. What on... Read more

  • For the Love of Good Content

    About a year ago, our head of creative Mark presented How to Produce Better Content Ideas at SearchLove Boston. The slide deck has been really popular, with over 443,000 views so far. With that in mind, I thought our audience might like to see examples of work we’ve made off the back of such... Read more

  • How to Spot a Typo at Nine Yards

    Proofreading is like writing’s less glamorous sister: it gets less time, attention and far fewer dates to the prom. Okay, so that comparison got away from me, but the point still stands. Nobody ever gets that excited about the topic and yet proofreading is a crucial skill. While this has always... Read more

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