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10 Years of SearchLove and Rand Fishkin: Free Video Edition
Tim Allen –
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2019 marks 10 years of Distilled hosting conferences. For those that are more recent to our conferences, you’ll know them as SearchLove. For those that have been our friends, attendees, speakers & sponsors for longer, you might remember the days of LinkLove and ProSEO. One or two might even... Read more
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Competitor Analysis: A Structured Approach
Paola Didone –
This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without missing out on any important information. It’s also for you if you’ve never done a competitor analysis before or don’t know why you might need to do one. Some of... Read more
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How to Conduct The Ultimate PPC Audit
Joel Mesherghi –
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1.0: What is a PPC audit? Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising efficiency across their ad accounts. It should be noted that whilst many of the below points can be translated to Bing, this checklist is primarily Google... Read more
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Reading Between the Lines - Three Deeper Takeaways from John Mueller at BrightonSEO
Tom Capper –
Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith. I found it hugely interesting how different it was from the previous similarly formatted sessions with John I’ve seen - by Aleyda at BrightonSEO... Read more
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A Website Crawler for Search and Information Architecture
Benjamin Estes –
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Distilled is all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler at Distilled to solve technical problems with our clients. Today, we’re making that crawler... Read more
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Distilled seeking less experienced speakers for SearchLove Boston 2019
Tim Allen –
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Over the past 8 or 9 months, you might have heard us talking about the SearchLove community speaker sessions. These are the opportunity to speak for 20- minute in front of 200+ people that we ran at our London and San Diego conferences, delivered by a group of relatively new speakers. Each speaker... Read more
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How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report
Robin Lord –
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You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more
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10 Quick Wins We Can Make Using ODN as a Meta CMS
Emily Potter –
The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more
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DA is the Wrong Metric for Reporting on Link-Building
Tom Capper –
Moz's Domain Authority has become an industry staple for reporting on link-building efforts - but it makes little sense in that context. In this post, Tom Capper explains why, and outlines some alternatives. Read more
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One-Button Games and the Rise of the Mobile Web
Matt Round –
One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game. But it was the rise of mobile from 2007 onwards that really put the focus on simple controls; it’s... Read more
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7 Tips for Structured Data on E-commerce Sites
Tammy Yu –
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BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a... Read more
