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5 Takeaways from Mozcon as Someone with No SEO Experience
Tim Allen –
This post is written by Ali Howard, who is currently on a three month internship with our US team in Seattle. Before joining Distilled, she worked for Yelp assisting local businesses. She has a degree in International Business from Chapman University with an emphasis on Communication. Ali also... Read more
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Self-Care Strategies for the Workplace
Kayla Walker –
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In an ever competitive workforce, the pressure to be constantly available and online is at an all time high. Even in companies like Distilled that offer flexible working and champion a 35 hour work week, the pressure to yield huge results and increase productivity is greater than ever. And if... Read more
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Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN
Emily Potter –
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As much as we raise alarm about the constant change in Google SERPs, us SEOs love new things with FAQ schema being the latest example. Some are reporting how much they love it, others are saying they’re losing clicks because of it. Here’s a handful of the Twitter buzz: Naturally, we wanted to test... Read more
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PPC & SEO Synergy Part 3: Ad Copy Testing & Quality Score Correlation
Samuel Mangialavori –
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Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here. The two synergy ideas covered in this post will be focused on the following subjects: PPC ad copy... Read more
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We’ve Doubled the Sensitivity of our SEO Split-Testing Platform
Craig Bradford –
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Since you’re reading this on the Distilled blog, you probably know Distilled has an SEO split-testing platform, DistilledODN. One of the important features of the platform is taking care of the statistics and measurement automatically. Any time you set up a test, the platform will automatically:... Read more
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What is a Ranking Factor?
Tom Capper –
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I decided to write this for a couple of reasons. One is that I’ve seen a lot of potentially misleading Tweets on the subject recently (naming no names!), and the other is that it’s related to another pet peeve of mine, about ranking factor studies. A ranking factor is a variable that a search... Read more
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How to Do Change Detection with Screaming Frog and Google Sheets
Robin Lord –
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I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important. Two problems frequently come up for SEOs, regardless of if we’re in-house or external. Knowing when someone else has made key changes to the site... Read more
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How to Use Screaming Frog: A Beginner’s Guide
Tim Manalo –
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If you are new to search engine optimization (SEO) or coming across your first time using Screaming Frog, this post is for you! A common issue I noticed while interning at Distilled was the significant amount of trouble interns had setting up and navigating the tools we use for SEO. While trying to... Read more
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SearchLove Community Speakers 2019: Applications Now Open
Will Critchlow –
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It’s crazy to think that a year has passed since we launched the SearchLove community speaker project. Since then we’ve worked alongside 9 relatively new speakers from Birmingham (UK), Leeds, Belfast, Boston and San Diego, and then had the pleasure of seeing them deliver amazing presentations to... Read more
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The Two Types of Influencers Every Brand Should Collaborate With
Britt Klontz –
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Influencer marketing spending is predicted to increase in 2019, with 17% of companies spending over half their marketing budget on this tactic. Although there’s been a lot of controversies recently around influencers, especially as it pertains to the fake follower phenomenon, these budget increases... Read more
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Google Scholar: Indexation & Ranking
Arpun Bhuhi –
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In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when I was handed the task of improving indexation and ranking... Read more
