June has seen a lot of new products, mergers and updates from many of the big search, technology and social media giants. Google is moving forward with RankBrain, while Pinterest is moving into the commercial space more and more. Microsoft also completed one of the largest tech acquisitions in history, by paying over $26billion for Linkedin. Read on for the essential monthly digital marketing briefing.
The biggest stories from June
Google uses RankBrain for every single search
One of Google’s most hotly-discussed new features, RankBrain, which uses machine learning to affect search results, is now being used on every single search. This shows Google has more confidence in the system, as previously only 15 percent of queries were affected by it. Gary Illyes discussed RankBrain, among other things, in a recent chat at SMX Advanced.
Read the full story (Backchannel)
Just who is Google’s biggest customer?
For all Google’s products and features, it’s PPC business is still its main revenue stream. Travel comparison sites Priceline followed closely by Expedia are still the search engine giant’s biggest spenders in this space. The travel industry in the US alone spent over $4.77billion on internet ads in 2015. This is expected to rise to upwards of $6.4billion by the time we reach 2018.
Read the full story (Skift)
What can Microsoft gain from buying Linkedin?
In one of the biggest tech acquisitions of all time, Microsoft bought professional networking service LinkedIn for $26billion. The question is "why did Microsoft buy LinkedIn for so much money?" The Verge speculates that the main result of the merger will be combining LinkedIn’s product offering with Microsoft Office, allowing LinkedIn users to share documents, meetings and notes on the site.
Read the full story (The Verge)
What’s new at the Apple WWDC?
The annual Apple Worldwide Developer Conference is an important date for both Apple enthusiasts and the wider tech world as Apple announces a swathe of new software and hardware. Highlights at the 2016 event included a new iOS, which opened up Siri to third-party developers; along with a new Mac OS, which also comes with new Siri-enabled features.
Read the full story (The Guardian)
The rise and inevitable fall of TV advertising
For quite some time now, we’ve seen the gap between TV ad spending and digital ad spending closing. It is estimated that in 2017, digital spend will overtake traditional TV advertising. However, TV spending is still growing, just at a slowing rate. Stratechery looks at the relationship and potential outlook for the two intertwined media.
Read the full story (Stratechery)
Pinterest will allow you to search for products by taking a photo
Pinterest has announced a new camera search feature that will allow users to take photos on their phone and search for real-life products to purchase. It is a move that could further increase Pinterest’s growing commercial reach.
Read the full story (Search Engine Land)
On the Distilled blog, Tom Capper has been asking the question ‘when is a session not a session?’ and Tom Anthony has scrutinised the latest Apple WWDC and what it will mean for SEO. Over on the Moz Blog, Emily Smith has shared her balanced digital scorecard for evaluating new prospects, while Tom Anthony, once again, has sought to answer whether intelligent personal assistants will eventually replace websites.
Finally, we have launched an all new website for Distilled ODN.
- Android N will officially be named Nougat (The Next Web)
- The tech view of Brexit (Stratechery)
- Hillary Clinton's initiative on technology and innovation (Brad Feld)