Don’t Change Your Mobile Plans For Google

There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked. How will it affect rankings and what should us search marketers do to prepare? Here’s our CEO Will Critchlow and Head of R&D Tom Anthony with some advice on the likely impact.

Here are the two tools the guys mention in the video:

The mobile-friendly tool

The PageSpeed insights tool

You might also want to check out this Q&A from Moz.

Want to learn more about mobile? Take a look at our guide on how to build a mobile-friendly website

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