What We Learned in December - The Digital Marketing Month in a Minute

As 2016 ticks over in 2017, we tend to both look back at what’s happened over the last 12 months, and look ahead to what we can expect from the next 12. This month’s roundup does exactly that with stories wrapping up 2016 and stories predicting what will happen next. There’s also stories from Google, Facebook and more that you might have missed over the Festive break.

Industry news

The state of technology at the end of 2016

For reasons too numerous to mention, 2016 has been a year of change. This applies to the world of technology too, and Stratechery’s Ben Thompson recaps 2016, from the rise and rise of Dollar Shave Club to Facebook’s fake news problem.

Read the full story (Stratechery)

Will Twitter thrive or die in 2017?

Twitter has gone through it’s fair share of ups and downs in 2016, with plenty of changes at C-suite level, the culling of Vine and struggling stock prices hurting the social media giant’s chances of future success. 2017 is going to be a make or break year for Twitter.

Read the full story (Wired)

New Hyundai to come equipped with Google Home

Google Home might only have hit US shelves in November ( and still not available in the UK), but it’s already teaming up with Hyundai to allow you to lock and unlock your car, as well as many more yet-to-be-announced features, all with a simple voice command.

Read the full story (The Verge)

Google’s ‘best’ AMP page fails speed test

Google AMP has been set up to combat the slow loading pages that make mobile browsing a chore, and while it’s designed to be lightweight, Google proves you can still make great looking pages with it. However, the AMP page in question scored 0/100 on its own PageSpeed Insights test.

See the results (Google)

What does Facebook really know about you?

Facebook makes it relatively easy to look up much of the stored data it has about you, from likes and interests to geographic and demographic information. This is far from the whole picture, as they collect third-party data on income and even the amount of credit cards you have.

Read the full story (Propublica)

Mobile is eating the world

There are now 2.5billion smartphones in the world, and we’re quickly on our way to 5billion. As the industry shifts from creation to deployment, Benedict Evans looks at how the landscape will shift, and what we can expect in the near future.

Read the full story (Benedict Evans)

Why the demise of Google Map Maker spells trouble

Google Map Maker is being shut down in 2017, partly due to the number of spam edits taking place. However, Joy Hawkins argues that allowing spammers to make edits on Google Maps will simply lead to more spam, as there is no edit history to track down regular spammers.

Read the full story (Search Engine Land)

Distilled news

We’re now less than two months away from SearchLove San Diego, and the early bird ticket sale is coming to an end. Grab yours by the 25th January to save $300 per ticket. Two of our San Diego speakers, Joel Klettke and Marcus Tober, are joining us for webinars ahead of SearchLove. You can find out more and sign up here and here respectively. On the Distilled blog, analyst Lydia Gilbertson looks at how AMP will develop in 2017, while Will Critchlow looks ahead to the next trillion searches. On the Moz Blog, Consultant Zee Jones tackles the challenge of effective SEO delegation.

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