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    What is Content Strategy?

    Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more

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    7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

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    10 Chrome Dev Tool Hacks For Digital Marketers

    When I joined Distilled, web geeks experts like Tom Anthony seemed to be continually using Chrome developer tools to help them with their day to day tasks. I’d played with it a bit, but had always just used ‘view-source’ and plug ins/extensions for the majority of my technical... Read more

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    Preparing for CRO with Goal Definition and Tracking

    Want to sound like a total badass? Talk about CRO (conversion rate optimization) in your next client or marketing team meeting. It’s one of those power acronyms people love to throw around, but it really is a fantastic process to go through to convert more of the traffic your site or your client’s site is already getting. Read more

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    A Question of Analytics

    For some of us, analytics can be a frightening word. We know it’s a crucial aspect of online marketing and yet shy away from talk of measurement, data and everything else that reminds us of maths class. So this week we thought we’d demystify the subject by interviewing two of... Read more

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    5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

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    Let’s Talk Web Design

    Ade Lewis has plenty of fresh thinking around online marketing. Maybe it’s the clean countryside air of his home in Somerset, or maybe it’s his diverse work background. Either way, Ade has grown his design agency from a one-man band to a team of 14 in just two years. I grabbed the chance to interview him for the blog. Read more

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    Get Quizzical with DistilledU

    DistilledU just got more interactive. Students of our online learning platform can test their newfound knowledge with multiple choice quizzes for the first 3 modules. And we’ll be rolling out quizzes for further modules in the coming weeks, too. Think you’ve got the brains? Find out more and sign up for a demo.

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    Nuggets of Wisdom: The Future of Search

    A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search. Here are some of the best and most helpful bits. (Some answers are several Tweets welded together.) Q1) “What part will SERP checking play when searches are so... Read more

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    Join DistilledU, Our Online Training Platform

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    Statistical Significance for CRO: 6 Things You Need to Know

    Statistical significance is all about whether the difference between two numbers is meaningful or just a fluke. In this post I’ll outline 6 things you need to know to make statistical significance for conversion rate A/B tests and broader analytics data. “The variation achieved a 20% increase in... Read more

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    Spot of Free Training, Anyone?

    Next Wednesday (14th May) we’re flinging open the virtual doors of our online training platform, DistilledU, for all to take a look around. Yep, it’s a bit like getting one of those top-level security passes but instead of running around a high-security government building, you’ll be exploring the... Read more