• Post

    Researching Creative Ideas: 10 Dos and Don’ts

    Back in March, I spoke at BrightonSEO on the not-so-SEO subject of design. Slightly taken aback by the love I got from Slideshare and Twitter for my speaker deck, I thought it time to do a quick refresher, focusing specifically on the often-overlooked research and analysis stage in these... Read more

  • Post

    The Doctor Will See You Now: In conversation with Content Strategist, James Gunter

    Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more

  • Post

    Optimize Your SERP Snippet Click-Through Rate

    Us SEOs put a lot of effort into increasing rankings. We spend thousands of marketing dollars creating link bait, weeks reorganizing the internal linking structure to best support important pages, and hours complaining that Target’s terrible category page or eHow’s poorly written post is still... Read more

  • DistilledU

    More Tests Rolled Out for DistilledU

    Our online training platform now has 3 more multiple choice tests. Think you’ve got the brains? See how much you picked up during the modules on Expert Outreach, Competitor Research and Information Architecture. Find out more and sign up for a free demo.

  • Post

    Escape the Office, Head to SearchLove

    Some people think work involves computers, spreadsheets and a thumping headache. To those people, we say relaaax. Our two-day SearchLove conferences get you up to speed with all the industry’s most advanced techniques and ideas. You’ll learn new things, impress the boss and make a ton of industry... Read more

  • Post

    What is Content Strategy?

    Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more

  • Post

    7 Places to Look for Keywords (That aren’t Google AdWords Keyword Tool)

    For a long time now, Google has offered one of the most used free tools for keyword research with information on popularity, competition and suggestion variations. Originally tied to Adwords, the Keyword research tool worked to try and help people better understand Adwords. More recently however... Read more

  • Post

    10 Chrome Dev Tool Hacks For Digital Marketers

    When I joined Distilled, web geeks experts like Tom Anthony seemed to be continually using Chrome developer tools to help them with their day to day tasks. I’d played with it a bit, but had always just used ‘view-source’ and plug ins/extensions for the majority of my technical... Read more

  • Post

    Preparing for CRO with Goal Definition and Tracking

    Want to sound like a total badass? Talk about CRO (conversion rate optimization) in your next client or marketing team meeting. It’s one of those power acronyms people love to throw around, but it really is a fantastic process to go through to convert more of the traffic your site or your client’s site is already getting. Read more

  • Post

    A Question of Analytics

    For some of us, analytics can be a frightening word. We know it’s a crucial aspect of online marketing and yet shy away from talk of measurement, data and everything else that reminds us of maths class. So this week we thought we’d demystify the subject by interviewing two of... Read more

  • Post

    5 Techniques for Promoting your Client without Content

    At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when you have something great to promote, it makes your life a lot... Read more

  • Post

    Let’s Talk Web Design

    Ade Lewis has plenty of fresh thinking around online marketing. Maybe it’s the clean countryside air of his home in Somerset, or maybe it’s his diverse work background. Either way, Ade has grown his design agency from a one-man band to a team of 14 in just two years. I grabbed the chance to interview him for the blog. Read more