Resources
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What We Learned in June 2018: The Digital Marketing Month in a Minute
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Off the back of claims of interference in the US presidential election by Russian companies using bots, both Facebook and Twitter have taken significant steps to make their ad platforms more transparent. From the end of June you can now see any ads using the Twitter transparency tool or by visiting... Read more
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Facebook and Twitter now let you see anyone’s ads: Here’s what we found
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Both Facebook and Twitter have taken steps to let you see the ads any organization is running. On June 28 Facebook announced that it is making key changes that allow any user to be able to view any ads that are currently active, for any page. Additionally, users can now see any changes that have... Read more
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How to Drive Traffic to Your Website with Instagram
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We already know that social media is a powerful marketing tool. Even if Google has said that social media is not a ranking factor (this is debatable— it very well might be ), we’ve seen the importance of using social media to engage a community, build a brand’s voice, and promote content. However... Read more
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Voice Marketing Tactics: There’s Only 100k Searches a Month Up For Grabs Anyway
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I was recently preparing a presentation and came across a presentation I gave to a small meetup in London in 2013. While there were only 100 or so people in the live audience that day, the presentation has now probably been seen by a hundred thousand people - between S lideshare, a video of a... Read more
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SearchLove Boston 2018: The Great Big Round Up
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On June 7th and 8th, we made our annual return to Boston for our east coast edition of SearchLove. This year’s conference moved to a brand new venue, the newly refurbished Revere hotel, situated in the heart of downtown Boston, just a stone throw from Boston Common. 200 attendees, 15 speakers from... Read more
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Be Your Own Designer - The Best Free Resources for when You’re Short on Time
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Has there ever been a time when you’ve realised you’re a day away from a big pitch, but you forgot to book any design time through your creative department? Or perhaps there’s that last minute blog post that needs some images and banners, but there’s no way of roping in a designer at such short notice! To help you out in such hours of need, I have compiled a list of my favourite design resources for non-designers and designers alike. Oh, and did I mention they’re all free? Read more
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4 Reasons Why SEO Courses Aren’t Taught in College and How to Learn It On Your Own
This is a post from our New York consulting intern Samiha Huque. For the past year Samiha has been juggling her time at college and working at Distilled. Samiha is now an alumna of St. John’s University, where she studied Marketing. Samiha, take it away. As a college student, you’ve probably... Read more
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How to keep Personally Identifiable Information out of Google Analytics
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In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy policies. One major aspect of this that marketers have to be aware of is the implication for... Read more
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Four personality traits of a team and how to manage them
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Managing people in the workplace can be very rewarding yet extremely challenging, depending on a whole host of factors- some within our control, others not so much. I’ve had some great moments managing people, watching and helping them achieve their goals, but I’ve also made my fair share of... Read more
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The Insider’s Guide: SearchLove Boston 2018
With just a few weeks until SearchLove returns to our favourite east coast city of Boston, we thought it was time to give you a low-down on what to expect and some insider tips, including: What to expect during the conference Suggestions of where to stay Our speakers recommendation on the best... Read more
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What We Learned in April 2018: The Digital Marketing Month in a Minute
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In a move that is being seen as a victory for Apple, the tech giant has appointed John Giannandrea, the now former chief of search and artificial intelligence at Google, to lead its AI efforts. Apple has made the move in a bid to close the gap between Siri and digital assistants from both Google... Read more
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5 Digital Marketing Tips for Local and Small Businesses
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Let me start off by saying that digital marketing for local and small businesses does not need to be difficult. Many of the companies I’ve worked with in the past see it as a daunting task that is going to take too much time, money and a team of people to do. Sometimes they are right, but a... Read more