Resources
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How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]
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Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes. Anyone who hasn’t migrated to HTTPS by this point, is aware of the need; it hasn’t happened yet because of insurmountable blockers like mixed-content warnings in... Read more
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Getting an HTTPS migration done in an enterprise environment
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There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration. Although we know that a move is becoming more and more pressing, knowing what to do is only a small part of the story when you’re working in an enterprise environment. Somehow, we... Read more
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What do dolphins eat? Lessons from how kids search
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I recently came across a couple of fascinating papers ( here and here ) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had simply never occurred to me. Here are some of the most interesting things I... Read more
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Playing detective: how to identify bad backlinks
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I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when you have a spreadsheet containing thousands of them. This is not a... Read more
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New Distilled ODN features including SEO friendly URLs for enterprise platforms
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If you’re a regular reader of our content, you’ve probably come across our ODN platform which enables both SEO A/B testing and more agile changes to large and enterprise sites. Earlier this year, we had a quarter where we deployed our platform to two Fortune 100 companies’ sites and to the website... Read more
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UX: what is it and why does it matter?
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Why are we talking about UX? Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example. The 2000 U.S presidential election was extremely contentious. Here are the results: Pay attention to the highlighted “Electoral vote”... Read more
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5 creative blockers and how to break through them
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The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it. Because there, in your email signature, is the expectation that you’ll come up with something good. The Oxford Dictionary defines creativity as “The use of imagination or... Read more
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What We Learned in June 2018: The Digital Marketing Month in a Minute
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Off the back of claims of interference in the US presidential election by Russian companies using bots, both Facebook and Twitter have taken significant steps to make their ad platforms more transparent. From the end of June you can now see any ads using the Twitter transparency tool or by visiting... Read more
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Facebook and Twitter now let you see anyone’s ads: Here’s what we found
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Both Facebook and Twitter have taken steps to let you see the ads any organization is running. On June 28 Facebook announced that it is making key changes that allow any user to be able to view any ads that are currently active, for any page. Additionally, users can now see any changes that have... Read more
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How to Drive Traffic to Your Website with Instagram
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We already know that social media is a powerful marketing tool. Even if Google has said that social media is not a ranking factor (this is debatable— it very well might be ), we’ve seen the importance of using social media to engage a community, build a brand’s voice, and promote content. However... Read more
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Voice Marketing Tactics: There’s Only 100k Searches a Month Up For Grabs Anyway
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I was recently preparing a presentation and came across a presentation I gave to a small meetup in London in 2013. While there were only 100 or so people in the live audience that day, the presentation has now probably been seen by a hundred thousand people - between S lideshare, a video of a... Read more
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SearchLove Boston 2018: The Great Big Round Up
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On June 7th and 8th, we made our annual return to Boston for our east coast edition of SearchLove. This year’s conference moved to a brand new venue, the newly refurbished Revere hotel, situated in the heart of downtown Boston, just a stone throw from Boston Common. 200 attendees, 15 speakers from... Read more