Resources
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Invite Your Audience Backstage: 4 Tips For Making Content About Your Business
Taking viewers ‘behind the scenes’ has been a staple of DVD extras for years – it’s a relatively cheap way to create additional content for hardcore fans to enjoy. The Game of Thrones crew, say, have gone all out on their ‘backstage’ strategy, with a dedicated blog full of production notes made... Read more
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No Words Wasted: A Guide to Creating Focused Content
This guide outlines the essential skills and techniques needed to produce focused content ranging from websites and blog posts, to case studies and white papers. Those new to the content marketing industry may choose to work through the steps from start to finish, while those already versed in content marketing may want to dip into individual chapters to pick up new ideas.
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Is the Internet Making Us Less Sociable?
This week we’ve ditched our computer screens in favour of real-life interaction at a few events going on at Driftrock’s Old Street London pop-up shop. It got us thinking about different forms of interaction and the part the internet plays in all this. What do you think? Is the internet... Read more
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Introducing Search Chat on Twitter with #askdistilled
Join us on Tuesday 29th April from 4:30-5:30pm for our first ‘search chat on Twitter’ via the hashtag #askdistilled. What’s that you say? Well, we don’t know about you, but here at Distilled we’re forever coming up with new, weird & wonderful questions about the world... Read more
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iAcquire Co-CEO Talks Google Authorship
We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows... Read more
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Hello London! Come Along to our Digital Learning Hub
Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this... Read more
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A Blogger is Not a One Night Stand
I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly. I’m not naive and I’m in this for the same reasons as you. These things can be mutually beneficial but we’ve gotta... Read more
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Bacon Mouthwash: How to Pull Off an April Fool’s Prank
This blog comes from Beverley Reinemann, one of Distilled’s own Outreach Specialists. I know what you’re thinking. Ok, not really, I’m not that good... Yet. I’ll rephrase. I know what you’re probably thinking: putting your time, effort and money into creating a marketing campaign centered... Read more
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Should I Jump on the Bitcoin Bandwagon?
For this week’s debate, we tackle the issue of Bitcoins. Two members of the Distilled team discuss whether they’d consider jumping on the bandwagon (please note, this is not meant as financial advice!) “there are numerous advantages” “inefficient as a currency” Tom Anthony, Distilled... Read more
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Writing Flow: An Interview with Kelton Reid from Copyblogger
The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the... Read more
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Putting the Spotlight on our Speakers!
As our industry has grown and developed a need for greater knowledge and understanding beyond the world of search, so too have our conferences. We’ve grown up, we’re no longer just hearing from search marketing experts. Attending a SearchLove conference now allows our delegates to expand their... Read more
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Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews
Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. No Words Wasted: A Guide to Creating Focused Content (as you might have guessed) walks readers through content creation and strategy from beginning to end. One of the most crucial steps in content strategy... Read more