Resources
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Starting With A New PPC Client - Getting Access & Checking Settings
Working with a new client can be quite hectic to start with. After all, there's nothing worse than having to communicate to a client that you need them to take action or grant you edit access to Google Analytics after a week or two of working together, because you assumed or maybe just overlooked the fact that a certain setting was not enabled. This post will briefly go over how to get access and some important settings to check during the proposal stage of working with a new client. Read more
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What We Learned Last Month (July Edition) - The Essential Catch-Up from the World of Digital Marketing
We've compiled the most interesting digital marketing news and developments (with a heavy focus on search, naturally) every month. Read on to find the most interesting stories from July, along with links to the excellent news articles and blog posts that dig deep into every story. If time is tight, this is the perfect place to stay abredth of the most important goings-on. Read more
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Clients and Colleagues: Asking the Right Questions
Questions play a crucial role in any business. Deciding whether the job applicant in front of you is a star performer or a sociopath (or anywhere in between) can be a challenge. This guide aims to give you the ultimate questions you should be asking clients and colleagues. These are quietly effective queries that will always deliver debate with insightful, important answers regardless of who you are talking to. Read more
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5 Common Schema Problems and What You Can Do about Them
Structured data looks is starting to look like the future of the web. It's been around for awhile now and is slowly becoming more common. Search engines like Google and Bing are driving the adoption and are providing the primary benefits for us, as marketers, to implement. This post is going to go over five common problems you might come across when you start to dig into and actually apply schema. Read more
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Sun, Sea and Search’s Brightest Minds - It’s the Line-Up for SearchLove San Diego
San Diego is fast approaching, and we've finalised the all-important line-up for the conference. We're joined by a plethora of big names in the digital marketing world. Read on for the full list and a quick preview of the knowledge they'll be imparting on the lucky attendees. Read more
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Why the “Fail Fast” Philosophy Doesn’t Work
A guest post written by Dan McClure, the Innovation Design Lead at ThoughtWorks...
Sometimes it seems Eric Ries could have saved himself a lot of trouble when writing The Lean Startup by just printing the phrase 'fail fast' on a stack of post-it notes and sending them out to innovation teams around the world. Read more -
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How to Use SEMrush for Competitive Keyword Research
It is not possible to understate the importance of keyword research. If you’re not writing about yourself and your products in the same way that your customers are talking about their problems, you won’t be found in the search results. A lot of great posts have been written about keyword research;... Read more
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Machine-Powered ‘Taste’ - The Future of Algorithms is Curation
It’s fascinating that we still don’t really have a solution to the ‘discovery problem’ – that is, how people find new things online, things they weren’t explicitly searching for. This is despite 15+ years of Amazon’s “people who bought this also bought…”. In large part, it comes down to the balance... Read more
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Your Hunch is Probably Wrong - The Importance of Testing
Since starting as an analyst at Distilled, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more
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Could Animation Be Your Next Content Piece?
Animation is a beautiful medium that really catches people’s attention. So it’s easy to see why it’s become so popular these days. However, before launching into this type of project, you need to make sure that animation is right for your story and do the necessary prep work. This post will share... Read more
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Send us Someone we Hire - Get an Apple Watch
Who do you know who would thrive in an environment like Distilled? Send us someone we end up hiring, and we’ll give you an Apple Watch (or something else you’d prefer – see details and rules ). LWYang So, apart from getting a shiny gadget on your wrist, why would you send Distilled job ads to your... Read more
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What does the Future of Marketing Hold? 10 Key Takeaways from #FODM15
Last week, I managed to nab myself a free ticket to the Future of Digital Marketing, a one-day event ran by Econsultancy, which takes a look at the newest trends in the industry and what you can do about them. Without further ado, here’s my ten key takeaways that you should spend time looking into. Read more