Resources
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SEO Practices: Search Engines Around the World
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There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will... Read more
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Backlinks: How to Analyse Competitors
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I’ve recently worked on a backlink audit that also focused on competitor’s backlink profiles. The results helped my client create a long-term strategy for obtaining backlinks from additional authoritative domains. I put together a list of steps that will be useful if you also are thinking to... Read more
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How to Get the Most out of PageRank and Boost Rankings
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There are 100s of signals that help Google understand and rank content and one signal in particular, PageRank, is often not fully taken advantage of on large scale websites. Harnessing PageRank can provide the boost you need to gain traction in search results once you’ve covered some of the... Read more
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Case study: How creative content increased traffic to key pages by 70% year on year
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As the year draws to a close we are looking back at the year’s greatest achievements. This case study dives into the metrics achieved in one of our most successful link-building campaigns and how they resulted in significant measurable benefits for Client X’s site. Client X has seen a dramatic... Read more
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E-commerce SEO: guide on when to create and optimise new categories pages
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Without considering a website’s homepage, category pages on e-commerce sites generate most of your organic traffic - are any of you surprised by this statement? If this comes as a shock, I have bad news: you might need to reconsider your information architecture. If you have done your job right... Read more
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Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more
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I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really. I have previously written and spoken about how to interpret Google’s official statements, technical... Read more
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An introduction to HTTP/2 for SEOs
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In the mid 90s there was a famous incident where an email administrator at a US University fielded a phone call from a professor who was complaining his department could only send emails 500 miles. The professor explained that whenever they tried to email anyone farther away their emails failed... Read more
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Help us find the next search industry rising star for SearchLove San Diego 2019
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After the success of running community speaker sessions at SearchLove London we are delighted to be bringing them to our American conferences, starting with SearchLove San Diego in March 2019. Our community speaker sessions are 20 minutes long, presented by relatively new speakers, who we support... Read more
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Creative Inspiration: Content We Enjoyed this Autumn
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Autumn’s roundup focuses on making the mundane memorable. Whether it’s weather-watching, logging into a website, or scrolling endlessly through a long form, we are used to norms. Login forms are dull, grey boxes, a cursor is an arrow, and weather predictions are told with satellite images – it’s... Read more
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How to rank for head terms
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Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms - competitive, high volume, “big money” keywords like “car insurance”, “laptops”, “flights”, and so on. This post is based on a bunch of real-world... Read more
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Win before you begin - creative checklist for success
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Part of my role as Manager of the Creative team at Distilled is to ensure that both we, and the clients we work with, are set up for mutual success. That’s why I decided to make the ‘Creative one pager’, this is something I send to all new clients to inform them of what to expect from Distilled... Read more
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How to Pitch to Journalists - the do’s and don’ts
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If you’ve ever pitched anything to a journalist, you’re probably familiar with the sinking feeling that comes with a failed or unanswered email pitch. In my time working in PR, I’ve written countless emails to journalists. From the good (instant, enthusiastic responses), the bad (no replies after... Read more