Resources
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Search basics: the difference between URL structure and Information Architecture
I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the differences. Pre-requisites - if you aren’t... Read more
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Being a better human - How to give better positive feedback
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I don’t divide the world into the weak and the strong, or the successes and the failures... I divide the world into the learners and nonlearners. Benjamin Barber Digital marketing is one of the most rapidly evolving fields. It exists in a symbiotic relationship to the evolution of Google, Facebook... Read more
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Your brand’s next social media platform — Spotify
Spotify’s launch in 2008 took the music listening world by storm; with 71 million paying listeners and 101 million ad-based listeners, it is clear that your brand needs to be reaching out to this audience, and I’m here to tell you how. Music has always been a point of connectivity between human... Read more
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8 Reasons You Should Join us at SearchLove London 2018
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We’re closing in on SearchLove London - it’s on 15th and 16th October - in just a few short weeks’ time. We’ve been running a conference in our home city since 2009, and I’m as passionate as I’ve ever been about making our events stand out. You can still get a ticket for under £800 - the classic all-access pass costs £779 +VAT - and get access to the whole conference as well as after-show entertainment on both nights. Here’s why we think our show is special: Read more
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How to Use REGEX Formulas in Google Sheets
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Handling big sets of data to analyse is quite normal if you work in SEO. On a regular basis, either in Google Sheets or Excel, I use formulas such as vlookup, index, iferror, and the list goes on, to sort quickly through endless data. Not only are they fundamental for my survival as an SEO analyst... Read more
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Building visual reporting in Google Sheets
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If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will also teach you how to download the add-on and set... Read more
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What We Learned in July 2018: The Digital Marketing Month in a Minute
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The latest version of Google Chrome ( Chrome 68 went live on the 23rd of July) displays security warnings for websites that still use HTTP. As of July 2018, approximately 20% of the top 500 websites worldwide utilise HTTP. Multi-million brands like Daily Mail, Topshop, Argos, Sky Sports and many... Read more
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What is SEO split testing?
Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google updates etc. People found it helpful and it generated a lot of questions so I thought it would be... Read more
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SearchLove London 2018 Community Speakers Announced
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Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.... Read more
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How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]
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Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes. Anyone who hasn’t migrated to HTTPS by this point, is aware of the need; it hasn’t happened yet because of insurmountable blockers like mixed-content warnings in... Read more
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Getting an HTTPS migration done in an enterprise environment
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There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration. Although we know that a move is becoming more and more pressing, knowing what to do is only a small part of the story when you’re working in an enterprise environment. Somehow, we... Read more
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What do dolphins eat? Lessons from how kids search
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I recently came across a couple of fascinating papers ( here and here ) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had simply never occurred to me. Here are some of the most interesting things I... Read more