Resources
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4 Reasons Why SEO Courses Aren’t Taught in College and How to Learn It On Your Own
This is a post from our New York consulting intern Samiha Huque. For the past year Samiha has been juggling her time at college and working at Distilled. Samiha is now an alumna of St. John’s University, where she studied Marketing. Samiha, take it away. As a college student, you’ve probably... Read more
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How to keep Personally Identifiable Information out of Google Analytics
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In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy policies. One major aspect of this that marketers have to be aware of is the implication for... Read more
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Four personality traits of a team and how to manage them
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Managing people in the workplace can be very rewarding yet extremely challenging, depending on a whole host of factors- some within our control, others not so much. I’ve had some great moments managing people, watching and helping them achieve their goals, but I’ve also made my fair share of... Read more
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The Insider’s Guide: SearchLove Boston 2018
With just a few weeks until SearchLove returns to our favourite east coast city of Boston, we thought it was time to give you a low-down on what to expect and some insider tips, including: What to expect during the conference Suggestions of where to stay Our speakers recommendation on the best... Read more
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What We Learned in April 2018: The Digital Marketing Month in a Minute
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In a move that is being seen as a victory for Apple, the tech giant has appointed John Giannandrea, the now former chief of search and artificial intelligence at Google, to lead its AI efforts. Apple has made the move in a bid to close the gap between Siri and digital assistants from both Google... Read more
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5 Digital Marketing Tips for Local and Small Businesses
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Let me start off by saying that digital marketing for local and small businesses does not need to be difficult. Many of the companies I’ve worked with in the past see it as a daunting task that is going to take too much time, money and a team of people to do. Sometimes they are right, but a... Read more
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Creative Inspiration: Content We Enjoyed this Spring
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Every brand should have an event calendar; you should know when anniversaries, yearly celebrations and public holidays are taking place so that you can leverage them to your advantage. At Distilled, the team have a broad range of passions and interests, which means the types of content we share... Read more
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Finding a Happy Medium: Should You Use Medium for Your company’s Content?
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You’ve likely read an article on Medium before, even if you didn’t notice the green “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it's not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers? Read more
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Common CRO Mistakes & How to Avoid Them
There are so many intricacies to Conversion Rate Optimization and UX testing, it’s easy to feel like you’re on information overload. There are tons of metrics you can compare, various reports you can dive into, a plethora of ways to form hypotheses and implement tests, several platforms for testing... Read more
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5 reasons to attend SearchLove Boston 2018
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This June 7th & 8th we are hitting up Boston for our annual East Coast conference, and we can’t wait! Not only do we love hosting in this fantastic city, but this year we’re also hosting in a super new venue; The Revere Hotel in downtown Boston. If you were following along on our #searchlove... Read more
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What We Learned in March 2018: The Digital Marketing Month in a Minute
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March has possibly been the toughest month for Facebook since it was created 14 years ago. Whistleblowers revealed how the social media giant had shared data with Cambridge Analytica, the data analytics firm behind successful presidential and Brexit campaigns. The data they gathered was then used... Read more
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SearchLove San Diego 2018 Round Up
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2018 was our fifth year in San Diego for SearchLove and what a blast it was. This year we hit a couple of personal milestones: selling our 5,000th SearchLove ticket and San Diego was completely sold out for the third year in a row. SearchLove San Diego 2018 saw 200 people in one room from all over... Read more