Resources
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The Easiest Tool for Testing Page Speed - PageSpeed Insights API
In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site... Read more
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How to Estimate the Total Available Organic Search Traffic for a Website
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Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. It’s also... Read more
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Press Packs: Getting on the good side of journalists
In our creative link-building campaigns, the role of a designer at Distilled extends beyond that of just designing the campaign page itself. Among the list of our other responsibilities, a lesser-known task on our to-do list is creating and compiling a press pack of assets. Press packs contain the... Read more
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Working with Freelancer Sites
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At Distilled we have become a dab hand at creating photo stories. Ones which take you on a journey around the world comparing different human facets that give us an interesting insight into different cultures. In the past we have looked at: The view out of people’s windows for electronic motor for... Read more
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A Beginner’s Guide to Google Tag Manager
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Google Tag Manager has come a long way since its release in 2012. Throughout the years, the interface terminology has changed, and additional features have been added that make it much easier to use. Tim Allen ’s previous post on “ Getting to Grips with Google Tag Manager ” gives a great... Read more
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SEO Practices: Search Engines Around the World
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There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will... Read more
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Backlinks: How to Analyse Competitors
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I’ve recently worked on a backlink audit that also focused on competitor’s backlink profiles. The results helped my client create a long-term strategy for obtaining backlinks from additional authoritative domains. I put together a list of steps that will be useful if you also are thinking to... Read more
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How to Get the Most out of PageRank and Boost Rankings
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There are 100s of signals that help Google understand and rank content and one signal in particular, PageRank, is often not fully taken advantage of on large scale websites. Harnessing PageRank can provide the boost you need to gain traction in search results once you’ve covered some of the... Read more
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Case study: How creative content increased traffic to key pages by 70% year on year
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As the year draws to a close we are looking back at the year’s greatest achievements. This case study dives into the metrics achieved in one of our most successful link-building campaigns and how they resulted in significant measurable benefits for Client X’s site. Client X has seen a dramatic... Read more
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E-commerce SEO: guide on when to create and optimise new categories pages
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Without considering a website’s homepage, category pages on e-commerce sites generate most of your organic traffic - are any of you surprised by this statement? If this comes as a shock, I have bad news: you might need to reconsider your information architecture. If you have done your job right... Read more
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Interviewing Google’s John Mueller at SearchLove: domain authority metrics, sub-domains vs. sub-folders and more
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I was fortunate enough to be able to interview Google’s John Mueller at SearchLove and quiz him about domain authority metrics, sub-domains vs. sub-folders and how bad is ranking tracking really. I have previously written and spoken about how to interpret Google’s official statements, technical... Read more
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An introduction to HTTP/2 for SEOs
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In the mid 90s there was a famous incident where an email administrator at a US University fielded a phone call from a professor who was complaining his department could only send emails 500 miles. The professor explained that whenever they tried to email anyone farther away their emails failed... Read more