Resources
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What We Learned in November - The Digital Marketing Month in a Minute
As you'll see, this month's biggest stories are heavily influenced by Google (even more so than usual), due to a number of newly released products and announcements by the search engine giant. As usual, we've also got a pick of the biggest stories happening right here in Distilled, as well as a few other pieces of breaking news about the likes of Moz and Facebook. Read more
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Prerender and You: a Case Study in AJAX Crawlability
This year I had the opportunity to work on an interesting technical SEO project for a client: they had a great web-app that prioritized performance and usability, built entirely with AJAX. The app was dynamically generated and rendered fully on the client-side, resulting in a lightweight, seamless... Read more
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Hide and Seek with Facebook Ads
Advertising on Facebook over the last few years has continued to explode, particularly on mobile devices, with Facebook seeing a 72 per cent year-on-year growth in advertising on smartphones and tablets to $3.3bn. With that in mind, this post is going to highlight a number of features that you may or may not know exist within Facebook Ads due to its rapidly changing landscape. Some of these features are in early testing and as such not integrated to the main Ads platform, some are being tested regionally, and others are just tucked away. Read more
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Win Your Way to #SearchLove Boston 2016
Good news! We’re taking SearchLove back to Boston in 2016. That will be our sixth year in the Massachusetts capital. The event is taking place on Tuesday 3rd and Wednesday 4th May, and we’re sticking with our single track approach that has become so popular. We’re very soon going to be putting... Read more
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Getting Started with .htaccess: a Guide for SEOs
As an SEO, you'll almost definitely have strayed upon an Apache configuration or .htaccess file at some point. This blog post won't turn you into an expert, but it should leave you a little more confident when talking with your clients or developers, or looking over their Apache configurations. You'll be more able to understand what you should be looking at, what the different redirects actually look like, and a sense of how difficult or easy they are to implement. Read more
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Announcing our Optimization Delivery Network
There are two big problems with providing organic search consulting advice. The first is that it’s often exceptionally hard to get your recommendations implemented, and the second is that it’s often really hard to know how much of a difference your recommendations will make. Today, I’d like to... Read more
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What We Learned in October - The Digital Marketing Month in a Minute
October has been all about social. As you’ll see when you see the biggest stories from last month, Facebook, Twitter and YouTube all have new offerings. As usual, Google also enjoys a large chunk of our coverage. Plus, we’ve got the very best of Distilled’s own news to share with... Read more
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Beyond The Media List: Pro-Active Prospecting for Pitching Creative Content
It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s... Read more
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All 17 SearchLove London Sketchnotes (Plus Slides, Roundups and More)
Well SearchLove London’s come and gone, and in the glowing aftermath of the LoveIn (a new nickname? No? It was worth a try!) we have two days worth of ideas and inspiration to reflect upon. During the event I began sketching the first few sessions, outlining the main points and takeaways from... Read more
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Tactics for Better Looking Email Marketing in a Mobile World
Since joining Distilled, I’ve been determined to ensure that our emails look just as good on mobile as they do on desktop. I’ve got next to no HTML knowledge (yet), so the following tactics are all achievable with no technical know how, just the use of email marketing software like MailChimp or Campaign Monitor.
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Web Scraping with Ruby and Nokogiri for Beginners
I know what’s going through your head: “Noko what? Web scraping?” Learning how to write a web scraping program will significantly up your game as a resourceful and data driven online marketer. If you’re a web developer of any skill level you’ll also enjoy this guide as it will expand your horizons with a bunch of fun new project possibilities. Read more
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How do Accelerated Mobile Pages (AMP) from Google Work?
At its simplest, AMP HTML is a subset of HTML with only specific JavaScript "components" available. It's designed for creating "reading" content, rather than anything interactive. It is already designed to have ad units included and is going to have a standardised way of including analytics code. Read more