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    Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

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    A New CEO at Distilled

    In order to avoid any confusion, I thought I’d start with the facts: Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D. That’s the punchline, but I’m sure it raises as many... Read more

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    Back to the Brewery: SearchLove Sessions Now Live!

    There’s a whole lot in store this coming autumn at SearchLove London. So grab a cuppa and comfy chair, then feast your eyes on what to expect this October 27th and 28th. We’ll be returning to the magnificent surroundings of The Brewery in the City of London for two jam-packed days of... Read more

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    Pinterest: Not Just Interior Design & Cats - There’s Real Money To Be Had

    Think Pinterest, and you might think it’s just a platform for perving over rainbow layered cakes, or watching people try and fail at recreating hairstyles that require scaffolding and a week off work to achieve. The thing is, Pinterest is a whole lot more than that. It’s a money spinner, and one that’s crazily underutilised by businesses. Want to see some facts and figures and some unnecessary caps lock? OF COURSE, YOU DO. Read more

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    You Could be a Better Presenter, Here’s How

    Get to grips with all elements of presenting, from nailing your key messages, to getting quality feedback, designing your slidedeck and tips for the day itself.

    And if you're a fan of TED talks, check out the free video of Aaron Weyenberg that we've included in this post. Read more

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    How to Create Evergreen Content that Builds Your Business

    Content marketing spend is projected to grow at a rate of 10.2% per year, which means opportunities are increasing, but it also means the market is becoming more crowded and more competitive. Using evergreen material as part of your strategy allows you to create content that will sink in and last in such a quick moving market, as our Content Coordinator Kyra Kuik explains. Read more

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    The Schedule is Now Live! Paradise Awaits...

    The SearchLove San Diego 2014 schedule is now live, folks! So let’s see what’s in store this September 11th and 12th for our annual West Coast conference. After all, it’s just 4 weeks until Paradise Point is overun by eager online marketers. If the conference is anything like last... Read more

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    Fingers on Buzzers | Quizzes from Around the Web

    What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!

    In this post, we share some of our favourite quizzes and tests from around the web. Ding ding! Read more

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    Share and Share Alike: The Secret to Making a Story Stick

    Following his stand out session at June's Future of Comms event in London, we revisit the lessons learnt from Brit writer and producer Stephen Follows who knows a thing or two when it comes to making an online story stick. Read more

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    6 Reasons to Join us at SearchLove

    It’s six weeks until the first speaker takes to the stage at SearchLove San Diego, ready to share their freshest and most inspiring insights with a room full of ambitious online marketers. Will you be among them? If you’re yet to grab your ticket, take a look at these six reasons why you... Read more

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    Why Letting Go Could Kick-Start Your Creativity

    To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘ Here London ’ (run by publishing platform ‘ It’s Nice That ’) – a conference I had the pleasure of attending earlier this summer. Whether a creative or a marketer (or... Read more

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    Bridging the Void Between Designers and Developers

    Some say that in the world of web content, designers are from Mars, developers are from Venus and never the twain shall meet. When it comes to content creation, ‘web designers’ are responsible for the visual aspect, which includes the layout, colouring and typography of a web page. Meanwhile, ‘web developers’ take care of the non-design aspects – usually markup and code... Read more