Resources
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Why Letting Go Could Kick-Start Your Creativity
To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘ Here London ’ (run by publishing platform ‘ It’s Nice That ’) – a conference I had the pleasure of attending earlier this summer. Whether a creative or a marketer (or... Read more
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Bridging the Void Between Designers and Developers
Some say that in the world of web content, designers are from Mars, developers are from Venus and never the twain shall meet. When it comes to content creation, ‘web designers’ are responsible for the visual aspect, which includes the layout, colouring and typography of a web page. Meanwhile, ‘web developers’ take care of the non-design aspects – usually markup and code... Read more
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The Long and Short of Responsive Design
This is a guest post from Corey Eastman of design and development whizz kids, Climax Media, the enterprise web architect agency who help both large enterprises and funded startups innovate through connected web platforms. When conjuring up ideas for our Creative month here on the blog, we couldn’t... Read more
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Expecting the Unexpected: Edge Cases in Web Design
In 1976, Swiss watchmakers Omega were responsible for constructing the scoreboards for the Montreal Olympics. No gymnast had ever achieved a perfect 10.00, and the IOC maintained that it was “not possible”.
When creating a user interface, it’s easy to assume that everything will turn out like you expect. Distilled's Front End Developer, Richard Westenra prepares us for the unexpected when it comes to design. Read more -
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How Axl Rose Ended Up Commenting on Our Creative Piece
When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.
I spoke to various people in the Creative team to find out about the thought process behind the idea. Read more -
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Taking to the stage at SearchLove San Diego and London...
After spending over 6 months working hard to bring the smartest minds in the industry to the SearchLove stage, without further ado, I bring you the incredible speaker lineups for San Diego (11/12th September) and London (27/28th October). If you’re looking for an online marketing conference to... Read more
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Researching Creative Ideas: 10 Dos and Don’ts
Back in March, I spoke at BrightonSEO on the not-so-SEO subject of design. Slightly taken aback by the love I got from Slideshare and Twitter for my speaker deck, I thought it time to do a quick refresher, focusing specifically on the often-overlooked research and analysis stage in these... Read more
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The Doctor Will See You Now: In conversation with Content Strategist, James Gunter
Doctor Who fanatic, bourbon swiller and content strategy buff. These are just a few of the things we know about content strategist James Gunter. Catching up with Gunter in his Salt Lake City dwelling, TARDIS themed mug in hand, we caught up with the strategist for a bit of a tête-à-tête on Google... Read more
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Optimize Your SERP Snippet Click-Through Rate
Us SEOs put a lot of effort into increasing rankings. We spend thousands of marketing dollars creating link bait, weeks reorganizing the internal linking structure to best support important pages, and hours complaining that Target’s terrible category page or eHow’s poorly written post is still... Read more
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DistilledU
More Tests Rolled Out for DistilledU
Our online training platform now has 3 more multiple choice tests. Think you’ve got the brains? See how much you picked up during the modules on Expert Outreach, Competitor Research and Information Architecture. Find out more and sign up for a free demo.
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Escape the Office, Head to SearchLove
Some people think work involves computers, spreadsheets and a thumping headache. To those people, we say relaaax. Our two-day SearchLove conferences get you up to speed with all the industry’s most advanced techniques and ideas. You’ll learn new things, impress the boss and make a ton of industry... Read more
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What is Content Strategy?
Explaining what content strategy is, is something of a thorny problem. Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of... Read more