Resources
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A Beginner’s Guide to Ahrefs for Small-Batch Keyword Research
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Keyword Research is a fundamental principle of SEO. As marketers, we know by now that it can help drive traffic to our sites and improve organic search rankings. With the vast amount of tools available, it can be hard to find the right one. While doing keyword research for a client, Distilled Analyst Lydia Gilbertson introduced me to arguably the best tool out there - Ahrefs’ Keywords Explorer. Read more
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An Intern Empowered: What I Learned from a Summer at Distilled
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As a woman starting out in tech, my summer internship could have been intimidating, but instead, it was empowering. I’m here to give insight into what I have learned as a digital marketing intern and to highlight the tips and tricks that have taught me how to show confidence in my career and in myself as a woman in tech. Read more
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Starting with a New PPC Client: Getting Access and Checking Settings
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Taking on a new client account can be a daunting task, and is one that should be undertaken with meticulous attention to detail and process, as it is the foundation you will build your relationship with the client upon. It is important to get correct levels of access to the different platforms and establish communication channels right away. This post will briefly go over how to get access and some important settings to check during the proposal stage of working with a new client. Read more
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What We Learned in July 2017: The Digital Marketing Month in a Minute
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July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration. From Facebook putting more and more effort into becoming a news publishers, to Sundar Pichai’s continued ascent up the Alphabet ladder, these developments will only continue to grow in importance in the digital marketing world . But this is your chance to get ahead of the game.
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The 30-Minute Information Architecture Audit
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The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about. And yet, we spend hardly any time talking about the most important and easiest links of all - the ones on our own sites. The links in our templates, our footers, our faceted navs, and our hideous drop down nested mega menus. Read more
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Google Data Studio: Using Google Sheets as a Data Source
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Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s also easier to get Google Analytics data into Data Studio than Sheets. Read more
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The Hierarchy of Evidence for Digital Marketing Testing
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In the two-and-a-bit years that I’ve been working in digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more
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Why You Need to be Building for Intelligent Personal Assistants
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Apparently seven years ago Jeff Bezos, inspired by a love of Star Trek, decided that Amazon should build a something that you can talk to, and which would turn your commands into actions. Now Amazon Alexa is competing with a growing number of intelligent personal assistants from almost every corporate behemoth around. In order for any one of these companies to win this race, they need individuals and companies to develop a lot of the programs, or at least the program-specific integrations, for them. Read more
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Google Data Studio: How sharing and credential permissions work
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We recently introduced several Distillers to Data Studio. The first question they asked? If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settings are rational and helpful, but they aren’t intuitive. Documentation spans several pages, so it’s hard to see the whole picture. Here’s the concise description of share settings you need to get started. Read more
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What We Learned in June 2017: The Digital Marketing Month in a Minute
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June really has been a busy month for the entire industry. In addition to the usual conveyor belt of Google product and services updates, Amazon has been busy buying Whole Foods and turning Echos into intercoms. Facebook is gearing up to take on Netflix and The Wall Street Journal has been leaking traffic. However, this has all somewhat been dwarfed by the huge fine levied against Google by the EU Commission...
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The EU is Wrong, but Google is Still in Trouble
I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google. I find that writing helps me get my thoughts together and work out what I really think, so here goes. Let’s find out whether I agree with the ruling or not… Read more
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Building an Evergreen Machine: How to Write Evergreen Content
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How do you ensure the content you create will be evergreen and that it will generate enough interest to be worth your time? After all, a piece of content that gets one view a week, every week, is technically evergreen, but I wouldn’t recommend writing it. This piece aims to get a concrete handle on the vague idea of evergreen content, including how to recognise it, how to plan your content strategy around it, and how to compound your success into an ever-growing traffic level. Read more