• Post

    Improving User Experience in PPC

    UX involves every point of the customer journey, and brings each of these points together to define an individual's relationship with the firm. Advertisers hold a special responsibility in making that relationship a good one - here's how to think through creating a great user experience in PPC! Read more

  • Post

    Workin’ 9 to 5? Songs to Get Productive

    A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline... Sound familiar? Sometimes the brain needs a... Read more

  • Post

    6 Easy Ways to Improve User Experience Using Analytics Data

    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive... Read more

  • Post

    Local Search in 2016: Wearables, Beacons, and Machine Learning

    Right now, we're nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means some big disruptions in local search are afoot: specific search results far more specific to their current context than ever before. Head of R&D Tom Anthony unleashes his inner raconteur and recounts a story to illustrate these technologies and how they will go on to develop come 2016. Read more

  • Post

    A Ticket With Your Name on It?

    World-class speakers from companies like Google, Unbounce and SEER Interactive; a historic venue in the heart of London; partying into the wee hours… See if our two-day conference is right up your street, plus get a free 45-minute video of Will Critchlow and Tom Anthony discussing the future of search.
    Read more

  • Post

    Universal Analytics User ID: Setup Guide

    User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. If someone deletes the cookie, switches device or... Read more

  • Post

    The Changing Global Web

    A farmer stands in a field in Kuwait, looking out across his herd. It’s time to start the daily grind. And so he pulls out his mobile phone, and photographs a sheep to sell on Instagram… Read about the rapidly changing global web in this set of easy-to-digest notes from Yiibu's slidedeck. Read more

  • Post

    How to Create a Successful Crowdfunding Campaign

    Got a great idea but not sure how to give it legs? Read Maria's advice on how to set up a crowdfunding plan and strategy. This post features specific pointers on everything from logistics and finance, to marketing and outreach. Read more

  • DistilledU

    Save a Boat-Load of Cash

    You can now access the full gamut of our DistilledU learning materials, modules and videos for less. Get building your online marketing skills for $33 per month when you sign up to the annual plan instead of the $40 monthly plan. Nice eh? Existing customers can switch by visiting their billing page, newbies take a look at what you can learn here.

  • Post

    Two Brands Creating Kick Ass Content, And Why It Works

    As Hannah Smith stated on the blog back in June, content creation without strategy leads to disparate content with no theme or purpose. If you’ve been in content marketing long enough, you’ve likely noticed a pattern in which many brands skip the strategy and, instead, churn out one-off pieces of... Read more

  • Post

    A New CEO at Distilled

    In order to avoid any confusion, I thought I’d start with the facts: Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D. That’s the punchline, but I’m sure it raises as many... Read more

  • Post

    Back to the Brewery: SearchLove Sessions Now Live!

    There’s a whole lot in store this coming autumn at SearchLove London. So grab a cuppa and comfy chair, then feast your eyes on what to expect this October 27th and 28th. We’ll be returning to the magnificent surroundings of The Brewery in the City of London for two jam-packed days of... Read more