Resources
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How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report
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You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more
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10 Quick Wins We Can Make Using ODN as a Meta CMS
The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more
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DA is the Wrong Metric for Reporting on Link-Building
Moz's Domain Authority has become an industry staple for reporting on link-building efforts - but it makes little sense in that context. In this post, Tom Capper explains why, and outlines some alternatives. Read more
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One-Button Games and the Rise of the Mobile Web
One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game. But it was the rise of mobile from 2007 onwards that really put the focus on simple controls; it’s... Read more
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7 Tips for Structured Data on E-commerce Sites
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BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a... Read more
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Digital Marketing Campaigns: Winter 2018 Edition
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It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way! So, without further ado… A world of languages - Alberto Lucas Lopez At school, the languages lessons offered to me were either French or German. Some more... Read more
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The Easiest Tool for Testing Page Speed - PageSpeed Insights API
In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site... Read more
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How to Estimate the Total Available Organic Search Traffic for a Website
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Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. It’s also... Read more
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Press Packs: Getting on the good side of journalists
In our creative link-building campaigns, the role of a designer at Distilled extends beyond that of just designing the campaign page itself. Among the list of our other responsibilities, a lesser-known task on our to-do list is creating and compiling a press pack of assets. Press packs contain the... Read more
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Working with Freelancer Sites
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At Distilled we have become a dab hand at creating photo stories. Ones which take you on a journey around the world comparing different human facets that give us an interesting insight into different cultures. In the past we have looked at: The view out of people’s windows for electronic motor for... Read more
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A Beginner’s Guide to Google Tag Manager
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Google Tag Manager has come a long way since its release in 2012. Throughout the years, the interface terminology has changed, and additional features have been added that make it much easier to use. Tim Allen ’s previous post on “ Getting to Grips with Google Tag Manager ” gives a great... Read more
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SEO Practices: Search Engines Around the World
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There is plenty of information and data out there about Google and its dominance as a search engine. But what about if your business is in China? What if you want to optimise for Russia or even that 21% of the USA that doesn’t use Google? SEO practices and search engine dominance will... Read more