Resources
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3 Ways to Improve Map Visualisations on Mobile
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Designing and building data visualisations have long been a core part of the creative team’s offering at Distilled. As technology continues to develop, the way we work must also develop and adapt with it. Coming up with a good execution for a data vis piece can often be a tricky task in itself, without someone throwing in the “How can we make it mobile-friendly?” Read more
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A Complete Guide to Log Analysis with Big Query
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(For some people the timestamp converter wasn’t working properly, that should now be fixed.) Curious about log analysis? This guide will cover everything from why you should do it, to getting logs, uploading and analysing them. Will you need any programming skill to follow this? No, but we’ll... Read more
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In(credible): Uncovering Useful Data for Your Next Content Piece
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In September 2015, Harvard Business Review published an article proclaiming data to be the next big thing in content marketing. By then, we at Distilled have been producing data-driven content for at least a three years: from static infographics and survey-driven PR campaigns to data-driven quizzes and complex interactives. In this post, I’m going to talk about where to find great data for your content: from national statistics and APIs to newsletters and podcasts. Before we get into it, it’s important to answer one question. Read more
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What We Learned in September - The Digital Marketing Month in a Minute
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September’s industry news sees many of the tech industry's biggest companies announcing brand new products, or developments to some of their existing offerings. Snapchat, or Snap Inc., as its parent company is now known, has released Snapchat Spectacles, while Facebook is preparing to launch a Slack competitor. Twitter Moments are rolling out to everyone, while AMP is getting more and more attention from Google. Read on for the full lowdown. Read more
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The Case for CRO: Your Website is (Probably) Leaking Conversions
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At Distilled, we get a lot of leads from companies wanting SEO. Press them on what they want, and they say, “high rankings”, but is that what people really want? Make a query uncommon and long enough and I’m sure a solid page can rank at the top. But, if no one is searching for a query, who cares what position it ranks in? What people want is traffic, for which rankings are often used as a proxy, but even so, traffic is really only one part of the equation. Read more
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What Web Dev Inadvertently Taught Me about SEO
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Before Distilled, I was a Digital Producer (think: front end developer meets project manager) and worked on dozens of web development projects. So when I started my role at Distilled, I didn’t expect to discover that I’d been inadvertently practicing SEO in following guidelines that make websites accessible to most people. This is because, believe it or not, web development best practices map onto SEO guidelines pretty well. Read more
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5 Excellent Talks from the All New BrightonSEO
Friday 2nd September was my introduction to the long-running BrightonSEO conference. As well as it being my first chance to really dive into the world of SEO beyond the walls of the Distilled offices, it was also the first BrightonSEO conference to take place at the Brighton Pavilion. So having had a few days to really digest the talks, I’ve put together my list of the best talks I was able to see. This isn’t meant to be an exhaustive list of the event, as I’m sure you can appreciate I could only see a fraction of all presentations on offer. However, I hope that you’ll be able to learn a thing or two from the top-notch speakers in my roundup. Read more
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3 Ways to Find Answer Box Opportunities
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An answer box is a type of a rich snippet and represents a snapshot of an answer to a searcher's query. It comes in a format of a paragraph, a list or a table and includes a link to the site it is taken from. What makes it so so interesting is that by appearing in an answer box you get to take over the first search result even if you aren’t the top organic result. Doesn’t it remind you of the good old days when you could just tweak an on-page copy and outrank your competitors? Read more
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What We Learned in August - The Digital Marketing Month in a Minute
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While this month's industry news has a number of Google-related developments to tell you about, it's Facebook and Apple that dominate the news with two major stories to tell you about. Apple is dealing with a bombshell tax ruling, while Facebook's trending team has been fired and the machine algorithm acting solo has gone slightly haywire. Read more
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The Handy Guide to Setting Up Scroll Depth Tracking
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How would your marketing approach change if you knew that 80% of your users were only scrolling 25% of the way down your homepage? User falloff can happen for a number of reasons. Perhaps your content isn’t relevant. Maybe it’s too long, or just flat-out boring. Whatever the reason, scroll depth tracking is a great way to find out just how much of your content is actually being seen by your users. Read more
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A More Organized Approach to Technical Audits
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A common task that is required of SEOs is performing technical audits. As an SEO, your ability to look at a website from a technical perspective and provide recommendations is essential to your role. The goal of this article is not to show you how to identify these issues. The goal is not to teach you how to fix the issues you find. Instead, this article focuses on outlining a framework that could be used when approaching SEO. My hope is that this framework will help make our recommendations clearer and more impactful. Read more
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New Ideas, New Content, New Formats! The Distilled Yearly Creative Roundup
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Over the past year, some of the content Distilled has created has seen the highest metrics we’ve ever head. To reach these dizzy new heights, we stepped out our comfort zone and started trying some new formats (as well as perfecting some more of the tried and tested formats we’ve had success with in the past). Let’s take a look at some of the content from last year and the metrics it achieved. Read more