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    Tactics for Better Looking Email Marketing in a Mobile World

    Since joining Distilled, I’ve been determined to ensure that our emails look just as good on mobile as they do on desktop. I’ve got next to no HTML knowledge (yet), so the following tactics are all achievable with no technical know how, just the use of email marketing software like MailChimp or Campaign Monitor.
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    Web Scraping with Ruby and Nokogiri for Beginners

    I know what’s going through your head: “Noko what? Web scraping?” Learning how to write a web scraping program will significantly up your game as a resourceful and data driven online marketer. If you’re a web developer of any skill level you’ll also enjoy this guide as it will expand your horizons with a bunch of fun new project possibilities. Read more

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    How do Accelerated Mobile Pages (AMP) from Google Work?

    At its simplest, AMP HTML is a subset of HTML with only specific JavaScript "components" available. It's designed for creating "reading" content, rather than anything interactive. It is already designed to have ad units included and is going to have a standardised way of including analytics code. Read more

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    Moneypenny - Our New Open-Source Tool for Creating and Cleaning Google Disavow Files

    Here in the R&D department at Distilled, we work on a number of different products to improve the way we manage our clients’ sites, the latest of which is a Python library (that we have open-sourced) to help use Google’s disavow tool within your Search Console. We’ve called the library Moneypenny, and there is a web application at disavow.it to help you along the way. Read more

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    5 Things that Make Me Suspicious of Morgan Stanley’s Report on Apps vs. Mobile Web

    A recent VentureBeat article was shared widely in the digital marketing space at the end of last week. The core claim is that, while apps consume ~87% of time spent on mobile devices, more people use mobile web properties than their associated apps, and the gap is widening. Unfortunately, I have issues with the initial analysis (found in a Morgan Stanley report), despite the fact that I believe the overall claim to be true, and I think it’s especially important that we look critically at things we want to believe. Read more

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    SearchLove London 2015 - All the Sessions You Can Look Forward To!

    With just four weeks remaining until we open the doors to our much anticipated annual SearchLove London conference, we figured it was high time we informed you what nuggets of knowledge our speakers will be sharing on October 19th and 20th. Grab yourself a coffee and let’s get to it. Read more

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    Statistical Forecasting for SEO & Analytics (and a Free Tool!)

    Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us to problems with client sites. In this post, I’m publicly launching a free forecasting tool that I spoke about last week at BrightonSEO, and explaining how to make best use of it. Read more

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    How to Begin Integrating Social Media into Your Marketing Mix

    Brands use social media to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And so, whether you like it or not, you have no choice but to get your business on social media. But I bet you’re wondering: How am I supposed to actually use it? I hardly have the time for it right now. And even though I have tried it in the past, I have never seen any positive results from social. In this post I’ll show you exactly that. How to integrate social media into five key areas of online marketing to make it work for your business. Read more

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    Using PhantomJS to monitor Google Analytics

    A simple change to the way Google Analytics is installed is (unfortunately) a common way to render your analytics data worthless. To make matters worse, if you aren’t aware of the setup change, you might falsely attribute any differences in reported traffic to something else, rather than the Google Analytics change.

    In an ideal world we would have a ‘set it and forget it’ warning system that will alert you any time the analytics code is changed on a page. I’m going to walk you through some code that can be used to extract what Google Analytics resources are being used. Read more

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    What We Learned Last Month (August Edition) - The Essential Catch-Up from the World of Digital Marketing

    August has passed us by in a flurry of announcements and big stories in the digital marketing world, not least from Google, or should we say Alphabet? If you've had a busy month (or who knows, possibly even been away on holiday. Wishful thinking?), we've put together the must read stories to ensure you're all clued up with August's biggest developments. Read more

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    Mobile Web 1.0: Party Like It’s 1999

    Do you remember the first websites from the early days of the web, circa 1994-95? We laugh at them now, but back then they were all we had, no matter how funny looking or awkward the experience. Brian Massey, Founder of Conversion Sciences, says we're there again, but this time on mobile. Read on and Brian will show you how to turn your firm's mobile experience into a high-converting money-making machine.
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    How mobile & conversational search will break the existing Paid Search model

    Conversational search has been around for a while now, and although that has not immediately changed the paid search landscape, I believe that in the near future it will, and I'm going to run through why I believe that to be the case. The questions I'm asking in this blog post are why does it need to change and what will that mean for paid search? Read more