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    Your WordPress Yoast SEO Cheat Sheet

    WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved into a complete CMS in 2003. It’s worthy of note... Read more

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    Google’s Recent Core Algorithm Change Could be Called the “Lead-Gen” Update

    If you operate a third-party lead generation site, or if your business models rely on third-party lead generation, you could be about to suffer significant traffic declines and a resultant reduction in leads. To survive (and possibly thrive) on Google in the future, these kinds of sites need to adapt, while those that don't will suffer. This post explores the rationale behind Google's point-of-view and how you can make positive changes to your third-party lead generation site. Read more

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    Three Unique Digital Marketing Challenges Faced by Luxury Fashion

    Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes to keeping up in the digital ratrace.

    This article will outline some of the unique and complex issues faced by luxury fashion brands online and discuss tactics for winning at luxury e-commerce. Read more

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    What We Learned in December - The Digital Marketing Month in a Minute

    It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we feature an excellent article as our first story), as well as developments from... Read more

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    How to Audit a Site for Structured Data Opportunities

    ‘Structured data’ has become a major buzzword in the SEO world, and with it has come a host of other jargon, from ‘rich snippets’ and ‘JSON-LD implementation’ to ‘microformats’ and ‘Schema.org’. But what do these things actually mean? And what (if anything) should we be doing about it? This post... Read more

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    The Snack Pack: More Than Just a Delicious Lunch Time Treat

    It has been a while since Google have turned the dial and shaken things up so drastically in the Local SEO game. The most notable change to local search results since the 2014 Pigeon algorithm update, which aimed to improve local SERPs for users, occurred on the 6th August when Google changed the... Read more

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    4 Things You can do with Screaming Frog that You Couldn’t do a Year Ago

    In case you haven’t used it before, Screaming Frog is a web crawler which you can use to crawl a website the way a search engine does. While it does this it spits out pretty much every piece of SEO related data you could think of from each page. One of the great things about Screaming Frog is that... Read more

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    What We Learned in November - The Digital Marketing Month in a Minute

    As you'll see, this month's biggest stories are heavily influenced by Google (even more so than usual), due to a number of newly released products and announcements by the search engine giant. As usual, we've also got a pick of the biggest stories happening right here in Distilled, as well as a few other pieces of breaking news about the likes of Moz and Facebook. Read more

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    Prerender and You: a Case Study in AJAX Crawlability

    This year I had the opportunity to work on an interesting technical SEO project for a client: they had a great web-app that prioritized performance and usability, built entirely with AJAX. The app was dynamically generated and rendered fully on the client-side, resulting in a lightweight, seamless... Read more

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    Hide and Seek with Facebook Ads

    Advertising on Facebook over the last few years has continued to explode, particularly on mobile devices, with Facebook seeing a 72 per cent year-on-year growth in advertising on smartphones and tablets to $3.3bn. With that in mind, this post is going to highlight a number of features that you may or may not know exist within Facebook Ads due to its rapidly changing landscape. Some of these features are in early testing and as such not integrated to the main Ads platform, some are being tested regionally, and others are just tucked away. Read more

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    Win Your Way to #SearchLove Boston 2016

    Good news! We’re taking SearchLove back to Boston in 2016. That will be our sixth year in the Massachusetts capital. The event is taking place on Tuesday 3rd and Wednesday 4th May, and we’re sticking with our single track approach that has become so popular. We’re very soon going to be putting... Read more

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    Getting Started with .htaccess: a Guide for SEOs

    As an SEO, you'll almost definitely have strayed upon an Apache configuration or .htaccess file at some point. This blog post won't turn you into an expert, but it should leave you a little more confident when talking with your clients or developers, or looking over their Apache configurations. You'll be more able to understand what you should be looking at, what the different redirects actually look like, and a sense of how difficult or easy they are to implement. Read more