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    DistilledLive is Back in London on Thursday 2nd February

    It’s been a while, but DistilledLive meetups are back in London. We’re holding our first meetup of 2017 (with many more in the pipeline), right here in our London HQ on Wednesday 2nd February. If you’re in need a kick-start to your digital marketing year, then this is perfect for you, as you’ll be treated to three actionable talks and friendly networking. Read more

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    What We Learned in December - The Digital Marketing Month in a Minute

    As 2016 ticks over in 2017, we tend to both look back at what’s happened over the last 12 months, and look ahead to what we can expect from the next 12. This month’s roundup does exactly that with stories wrapping up 2016 and predicting what will happen next. There’s also stories from Google, Facebook and more that you might have missed over the Festive break. Read more

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    What Executives Need to Know About Google’s Mobile-First Index

    In November, Google announced plans to move to what they called “mobile-first” indexing, continuing a trend of increasingly emphasising the mobile user experience. Depending on exactly what they mean by this, it could have serious impacts on mobile and desktop performance, even on businesses that don’t get large amounts of mobile traffic, and who may have so far deprioritised mobile site friendliness. Read more

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    Google AMP and the Publishing Industry: What Happens Next?

    Google’s Accelerated Mobile Pages project launched a little over a year ago. Since then, it has evolved and made a significant impact on how search engines and publishing websites interact with the mobile web. However, despite the strong uptake of AMP by many publishers, there are still many questions to be answered. Publishers are seeing more traffic, but revenue has yet to follow suit, and there is, of course, the question of ‘who owns the user?’ This post looks at the current state of AMP, how it is staying ahead of competitors and what the future holds. Read more

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    What We Learned in November - The Digital Marketing Month in a Minute

    While a lot of this month’s stories focus on Google, one story about Facebook has dominated the headlines, in both the tech landscape and the wider news. Fake stories appearing on news feeds have prompted questions about the legitimacy of Facebook’s journey to become a news provider, and even made some ask if the problem has affected the US Presidential elections. Read on for more on this story from our CEO Will Critchlow, and plenty of other digital marketing news. Read more

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    Jono Alderson Joins the Distilled Family

    Hey, folks! Today marks me joining Distilled as principal consultant, based out of London. It’s been a move a long-time in the making, and I’m thrilled to be on board. I can’t get across how excited I am to be working with some of the people who shaped my thinking for years, who I’ve looked up to and been inspired by. Now I get the opportunity to add my own skills and experience to Distilled’s already formidable lineup, and to take on the world. Read more

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    Mobile PPC in 2017: A Look Ahead

    Seemingly every year is another ‘year of mobile’ for the advertising community. In the past decade the mobile environment has grown exponentially in both user base and functionality. The smartphone has created an entirely new space for advertisers trying to get their message in front of users. It may be an overused cliché, but 2016 is the year of mobile, and 2017 will be too. Read more

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    Where Will the Next Trillion Searches Come From?

    I want to talk today about a shift in searcher behaviour as big as the growth of mobile. That’s quite a claim, so let’s back up and get some context. We don’t have perfect information about how many searches are performed each day, but we can piece together some clues. Read more

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    How to Diagnose and Fix a Self-Referral in Google Analytics

    A self-referral in Google Analytics is a session where the source is your own site. This is often ignored or considered innocuous, but it represents something very wrong with the sessions it represents. It doesn’t make sense for a user to have arrived on your site via your site - there must have been an original source, and we want to include every subsequent hit after that original landing as part of one big session, providing the user doesn’t leave and come back via some other channel, or go inactive for a long period of time. Read more

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    What We Learned in October - The Digital Marketing Month in a Minute

    October saw many of the tech giants either expanding or narrowing their product offering. While Facebook and Google both have new product launches under their belt, Twitter responded to a poor set of recent financial results and job losses by axing video sharing service Vine. There’s also plenty of Distilled news, including great offers for our upcoming SearchLove San Diego conference. Read on for all the stories. Read more

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    The SearchLove London 2016 Roundup

    Another year, another fantastic SearchLove London. The 2016 edition also saw the biggest crowd we’ve ever hosted at a Distilled event, with a little under 400 attendees, speakers and Distillers all under one roof. The lineup for this year’s event was another highlight, with 16 top-notch digital marketing experts presenting on everything from SEO and PPC, to CRO and the future of RankBrain. So, if you couldn't make it along, or you did, and fancy a quick catch up, I’ve put together the top takeaways from each presentation (and included a few other awesome roundups at the bottom of this post). Read more

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    FREE Full 12-Month DistilledU Memberships With the Next 100 SearchLove San Diego Tickets

    Our ever-popular tri-annual search conference is heading back to the beautiful resort of Paradise Point on the 23-24 February 2017. To help you get the biggest upgrade in your expertise, we’re giving away free 12-month memberships of our DistilledU online university with each of the next 100 tickets sold. This would normally cost you $360, and with it, you’ll gain access to 25 interactive modules and every single video from our previous SearchLove conferences. Read more