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    Reading Between the Lines - Three Deeper Takeaways from John Mueller at BrightonSEO

    Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith. I found it hugely interesting how different it was from the previous similarly formatted sessions with John I’ve seen - by Aleyda at BrightonSEO... Read more

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    Open-Source Website Crawler for SEO

    Distilled is all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler at Distilled to solve technical problems with our clients. Today, we’re making that crawler... Read more

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    Distilled seeking less experienced speakers for SearchLove Boston 2019

    Over the past 8 or 9 months, you might have heard us talking about the SearchLove community speaker sessions. These are the opportunity to speak for 20- minute in front of 200+ people that we ran at our London and San Diego conferences, delivered by a group of relatively new speakers. Each speaker... Read more

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    How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report

    You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more

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    10 Quick Wins We Can Make Using ODN as a Meta CMS

    The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more

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    DA is the Wrong Metric for Reporting on Link-Building

    Moz's Domain Authority has become an industry staple for reporting on link-building efforts - but it makes little sense in that context. In this post, Tom Capper explains why, and outlines some alternatives. Read more

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    One-Button Games and the Rise of the Mobile Web

    One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game. But it was the rise of mobile from 2007 onwards that really put the focus on simple controls; it’s... Read more

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    7 Tips for Structured Data on E-commerce Sites

    BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a... Read more

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    The MECE Framework: What It Is and How to Use It

    The MECE framework is one way to solve seemingly intractable technical problems. It allows you to spend less time on the technical side, and focus your energy helping other people change and grow. Read more

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    Digital Marketing Campaigns: Winter 2018 Edition

    It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way! So, without further ado… A world of languages - Alberto Lucas Lopez At school, the languages lessons offered to me were either French or German. Some more... Read more

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    The Easiest Tool for Testing Page Speed - PageSpeed Insights API

    In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site... Read more

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    How to Estimate the Total Available Organic Search Traffic for a Website

    Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. It’s also... Read more