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    Creating a Framework for Content Marketing Campaigns - Send Us Your Questions

    On May 1st, we’ll be holding a panel discussion at our SearchLove conference in Boston. Read on for a sneak peek at what advice our experts will be giving, plus info on how you can get involved. Read more

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    The Consultant’s Checklist for Launching Content

    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s... Read more

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    Redefining “Impressions”

    Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e. the amount of people who have been exposed to a creative, is used alongside site visits and views to measure the success of any given campaign. Read more

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    Don’t Change Your Mobile Plans For Google

    There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked. How will it affect rankings and what should us search marketers do to prepare? Here’s our CEO Will... Read more

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    Are You Losing Business on Twitter?

    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed... Read more

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    Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

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    Three Questions That Drive PPC Success

    You’re an SEO or Marketing Manager who’s been put in charge of online advertising – how do you make sure your program is on the right track? Below are some of the most important questions to ask. Read more

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    Why Does BuzzFeed Invest in Serious Journalism?

    Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:

    There is no limit on the space available for stories Read more

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    Capture Content Metadata with GTM, Without Touching the Back End

    Tracking content performance frequently involves spreadsheets with countless Vlookups matching content URLs to metadata. Or tricky URL parsing functions that extrapolate information, like category or date. If you use Google Tag Manager (GTM) on your site, it doesn’t have to be this way. With a few... Read more

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    Relevant, Resonant, Different: A Framework for Pitching Creative Ideas

    Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.

    Here's Hannah Smith with some key insights into giving pitches for creative work. Read more

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    A Closer Look at SearchLove

    Top industry speakers, one-to-one chats with our consultants, a VIP dinner... Check out this post for all the latest information on our two-day conference series, including the upcoming SearchLove Boston this spring. Read more

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    Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses

    Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here ). We have been quietly working on a number of internal tools to support our consultants and help our clients. Today I’m announcing our first external tool which is the output of a... Read more