• Post

    Hide and Seek with Facebook Ads

    Advertising on Facebook over the last few years has continued to explode, particularly on mobile devices, with Facebook seeing a 72 per cent year-on-year growth in advertising on smartphones and tablets to $3.3bn. With that in mind, this post is going to highlight a number of features that you may or may not know exist within Facebook Ads due to its rapidly changing landscape. Some of these features are in early testing and as such not integrated to the main Ads platform, some are being tested regionally, and others are just tucked away. Read more

  • Post

    Win Your Way to #SearchLove Boston 2016

    Good news! We’re taking SearchLove back to Boston in 2016. That will be our sixth year in the Massachusetts capital. The event is taking place on Tuesday 3rd and Wednesday 4th May, and we’re sticking with our single track approach that has become so popular. We’re very soon going to be putting... Read more

  • Post

    Getting Started with .htaccess: a Guide for SEOs

    As an SEO, you'll almost definitely have strayed upon an Apache configuration or .htaccess file at some point. This blog post won't turn you into an expert, but it should leave you a little more confident when talking with your clients or developers, or looking over their Apache configurations. You'll be more able to understand what you should be looking at, what the different redirects actually look like, and a sense of how difficult or easy they are to implement. Read more

  • Post

    Announcing our Optimization Delivery Network

    There are two big problems with providing organic search consulting advice. The first is that it’s often exceptionally hard to get your recommendations implemented, and the second is that it’s often really hard to know how much of a difference your recommendations will make. Today, I’d like to... Read more

  • Post

    What We Learned in October - The Digital Marketing Month in a Minute

    October has been all about social. As you’ll see when you see the biggest stories from last month, Facebook, Twitter and YouTube all have new offerings. As usual, Google also enjoys a large chunk of our coverage. Plus, we’ve got the very best of Distilled’s own news to share with... Read more

  • Post

    Beyond The Media List: Pro-Active Prospecting for Pitching Creative Content

    It’s sometimes hard to know where to start with prospecting. If, like me, part of your job is to get your clients coverage using creative content, you’re likely using a media database like Gorkana to find publications and journalists to pitch to. There are other ways to find a journalist’s... Read more

  • Post

    All 17 SearchLove London Sketchnotes (Plus Slides, Roundups and More)

    Well SearchLove London’s come and gone, and in the glowing aftermath of the LoveIn (a new nickname? No? It was worth a try!) we have two days worth of ideas and inspiration to reflect upon. During the event I began sketching the first few sessions, outlining the main points and takeaways from... Read more

  • Post

    Tactics for Better Looking Email Marketing in a Mobile World

    Since joining Distilled, I’ve been determined to ensure that our emails look just as good on mobile as they do on desktop. I’ve got next to no HTML knowledge (yet), so the following tactics are all achievable with no technical know how, just the use of email marketing software like MailChimp or Campaign Monitor.
    Read more

  • Post

    Web Scraping with Ruby and Nokogiri for Beginners

    I know what’s going through your head: “Noko what? Web scraping?” Learning how to write a web scraping program will significantly up your game as a resourceful and data driven online marketer. If you’re a web developer of any skill level you’ll also enjoy this guide as it will expand your horizons with a bunch of fun new project possibilities. Read more

  • Post

    How do Accelerated Mobile Pages (AMP) from Google Work?

    At its simplest, AMP HTML is a subset of HTML with only specific JavaScript "components" available. It's designed for creating "reading" content, rather than anything interactive. It is already designed to have ad units included and is going to have a standardised way of including analytics code. Read more

  • Post

    Moneypenny - Our New Open-Source Tool for Creating and Cleaning Google Disavow Files

    Here in the R&D department at Distilled, we work on a number of different products to improve the way we manage our clients’ sites, the latest of which is a Python library (that we have open-sourced) to help use Google’s disavow tool within your Search Console. We’ve called the library Moneypenny, and there is a web application at disavow.it to help you along the way. Read more

  • Post

    5 Things that Make Me Suspicious of Morgan Stanley’s Report on Apps vs. Mobile Web

    A recent VentureBeat article was shared widely in the digital marketing space at the end of last week. The core claim is that, while apps consume ~87% of time spent on mobile devices, more people use mobile web properties than their associated apps, and the gap is widening. Unfortunately, I have issues with the initial analysis (found in a Morgan Stanley report), despite the fact that I believe the overall claim to be true, and I think it’s especially important that we look critically at things we want to believe. Read more