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    Common CRO Mistakes & How to Avoid Them

    There are so many intricacies to Conversion Rate Optimization and UX testing, it’s easy to feel like you’re on information overload. There are tons of metrics you can compare, various reports you can dive into, a plethora of ways to form hypotheses and implement tests, several platforms for testing... Read more

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    5 reasons to attend SearchLove Boston 2018

    This June 7th & 8th we are hitting up Boston for our annual East Coast conference, and we can’t wait! Not only do we love hosting in this fantastic city, but this year we’re also hosting in a super new venue; The Revere Hotel in downtown Boston. If you were following along on our #searchlove... Read more

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What We Learned in March 2018: The Digital Marketing Month in a Minute

March has possibly been the toughest month for Facebook since it was created 14 years ago. Whistleblowers revealed how the social media giant had shared data with Cambridge Analytica, the data analytics firm behind successful presidential and Brexit campaigns. The data they gathered was then used to develop software and allegedly influence choices at the ballot box. This saga is still ongoing with Mark Zuckerberg due to stand before Congress in... Read more

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    SearchLove San Diego 2018 Round Up

    2018 was our fifth year in San Diego for SearchLove and what a blast it was. This year we hit a couple of personal milestones: selling our 5,000th SearchLove ticket and San Diego was completely sold out for the third year in a row. SearchLove San Diego 2018 saw 200 people in one room from all over... Read more

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    Google Data Studio: The Beginner’s Tutorial

    Google Data Studio is a communication tool. It brings together data you store in several places so you can visualize it on one screen. The goal of using Data Studio is to become a data communicator, not a data plumber. There are several Data Studio beginner’s guides in the wild. I’ve created this... Read more

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    What mathematics can teach us about email marketing?

    This is a guest post from Christian Højbo Møller. Christian is educationally an economist but has spent most of his time being a marketer. Although he is specialized in SEO, he has been working with Owned Media as a discipline for many years. He is very data-driven and has an excellent head for... Read more

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    How to present a recommendation

    A follow-up to Effecting Change: Discovering the Technical Problem. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS startup. She was a direct... Read more

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    Six Optimization Tips to Get More YouTube Views

    YouTube is known for its entertainment value: on YouTube, you can find a video for everything. However, the popular platform is more than a source of entertainment. YouTube has become the second largest search engine behind Google itself. Processing over 3 billion searches a month, YouTube search... Read more

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    Common Pitfalls of E-Commerce SEO: Duplicate Content

    Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with. And with the growth of a business riding partially on organic success, both regular assessment and proactive SEO work are imperative to give the business its best chance to succeed. Having spent a few... Read more

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    Unconventional Content: PR Stunts for SEO

    SEO is ever evolving, and here at Distilled, we have been looking at more interesting and unusual types of creative to generate brand awareness. We are growing our creative outputs as the Google Gods get ever more powerful and all-seeing. One of the ways we’ve done this is with PR stunts. A stunt... Read more

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    What We Learned in January 2018: The Digital Marketing Month in a Minute

    Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are “crowding out the personal... Read more

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    The Real Story in the Decline of Organic Facebook Reach

    Recent Facebook announcements about upcoming News Feed changes have been underscored by widespread sharing of the story that publishers are seeing declines of 20-something% in organic Facebook reach already over the last year. Digging into the data a little deeper, I think the story is even worse:... Read more

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    New Report: 59% of E-commerce Sites Not Testing Their Most Important Channel

    I enjoyed reading through the new report from Conversion.com and econsultancy based on research they carried out to understand the big trends in e-commerce and specifically focusing on attitudes to testing and experimentation. One particular part caught my eye and I thought I would repurpose (with... Read more

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    5 reasons to attend SearchLove San Diego 2018

    In just a few short weeks’ time we’ll be jetting off to sunny San Diego for our annual West Coast conference, and we can’t wait! If you’re looking to get ahead this year, and want to learn amongst smart and likeminded folk (in lush surroundings), then you need to meet us in San Diego for SearchLove... Read more

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    Creative Inspiration: Content We Enjoyed this Winter

    In the age of everyone having a blog, highly stylised long format can be what it takes to make your written content stand out. At Distilled we often ask ourselves does something being a blog post make it immediately feel less valuable than say, a white paper or a comprehensive guide? Is turning... Read more

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