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Distilled seeking less experienced speakers for SearchLove Boston 2019

Over the past 8 or 9 months, you might have heard us talking about the SearchLove community speaker sessions. These are the opportunity to speak for 20- minute in front of 200+ people that we ran at our London and San Diego conferences, delivered by a group of relatively new speakers. Each speaker received support and coaching by the Distilled team, with the aim of giving them a platform to showcase their knowledge, talent and opinions. Contents... Read more

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    How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report

    You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more

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    10 Quick Wins We Can Make Using ODN as a Meta CMS

    The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more

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    DA is the Wrong Metric for Reporting on Link-Building

    Moz's Domain Authority has become an industry staple for reporting on link-building efforts - but it makes little sense in that context. In this post, Tom Capper explains why, and outlines some alternatives. Read more

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    One-Button Games and the Rise of the Mobile Web

    One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game. But it was the rise of mobile from 2007 onwards that really put the focus on simple controls; it’s... Read more

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    7 Tips for Structured Data on E-commerce Sites

    BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a... Read more

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    The MECE Framework — What It Is and How to Use It

    The MECE framework is one way to solve seemingly intractable technical problems. It allows you to spend less time on the technical side, and focus your energy helping other people change and grow. Read more

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    Digital Marketing Campaigns: Winter 2018 Edition

    It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way! So, without further ado… A world of languages - Alberto Lucas Lopez At school, the languages lessons offered to me were either French or German. Some more... Read more

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    The Easiest Tool for Testing Page Speed - PageSpeed Insights API

    In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site... Read more

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    How to Estimate the Total Available Organic Search Traffic for a Website

    Whether you’re expanding an existing business into a new market, bringing out a new product range, or building a brand new website from scratch, a key question you’ll need to answer is how much organic search traffic is reasonable to expect, and what the ceiling on that number might be. It’s also... Read more

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    Press Packs: Getting on the good side of journalists

    In our creative link-building campaigns, the role of a designer at Distilled extends beyond that of just designing the campaign page itself. Among the list of our other responsibilities, a lesser-known task on our to-do list is creating and compiling a press pack of assets. Press packs contain the... Read more

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    Working with Freelancer Sites

    At Distilled we have become a dab hand at creating photo stories. Ones which take you on a journey around the world comparing different human facets that give us an interesting insight into different cultures. In the past we have looked at: The view out of people’s windows for electronic motor for... Read more

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    A Beginner’s Guide to Google Tag Manager

    Google Tag Manager has come a long way since its release in 2012. Throughout the years, the interface terminology has changed, and additional features have been added that make it much easier to use. Tim Allen ’s previous post on “ Getting to Grips with Google Tag Manager ” gives a great... Read more

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