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Taylor Swift’s Seven Marketing Lessons

Whether or not you're a fan of Taylor Swift, she's a brilliant marketer who successfully uses social media, fan loyalty, and strategic partnerships. See what your team can learn from her. Read more

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    You Need to Get Out More - 22 Tips for Conferences

    If you’re weighing up the idea of attending an event, here are 22 pieces of advice on how to choose which one to go to, along with all the stuff you should be doing before, during and after. Read more

  • Video

    It Just Got Easier to Watch Our Videos

    After a hefty revamp, our huge collection of training videos is now sorted into topic, speaker and conference. They’re also much nicer to watch on mobile and tablet. Check out our HD videos of industry leaders.

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    Staying on Track: Best Practices for Managing Content Marketing Teams, Tasks, Time, and Budgets

    So much to publish, so little time. Am I right?

    It’s no secret that we content marketing folk have got our hands chock-full. Publishing mass quantities of blog posts, white papers, landing pages, videos, and social media posts every year is no small feat. Read more

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    How to Start Marketing for Millennials

    About a year ago I had a conversation with a client who was desperate to target Millennials. This brand has been around for a long time, and is trying to figure out how to reposition itself to seem relevant to a Millennials audience. Since then, almost every new client I’ve worked with has had the... Read more

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    9 ½ Things Mad Men Has Taught Me About Digital Marketing

    We will soon be closing the door on one of the most beautifully written, casted and scripted shows of all time – Mad Men. Allowing its viewers to slip into a richly illustrated world of dreamy advertising, sharp dressing and a plethora of afternoon scotch, the show has gained a passionate... Read more

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    How Relevant is Relevant? | Does Google Live Up to its Philosophy For PPC?

    As we all know and as Google states as the first heading on its own company philosophy page, “Focus on the user and all else will follow”. Google has helped pioneer this expression into a popular and extremely profitable business model within the self-revolutionized, digital marketing space. Google... Read more

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    Creating a Framework for Content Marketing Campaigns - Send Us Your Questions

    On May 1st, we’ll be holding a panel discussion at our SearchLove conference in Boston. Read on for a sneak peek at what advice our experts will be giving, plus info on how you can get involved. Read more

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    The Consultant’s Checklist for Launching Content

    You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s... Read more

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    Redefining “Impressions”

    Over the past few years, I’ve seen a lot of reports and case studies from advertising and creative agencies, where number of impressions i.e. the amount of people who have been exposed to a creative, is used alongside site visits and views to measure the success of any given campaign. Read more

  • Post

    Don’t Change Your Mobile Plans For Google

    There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked. How will it affect rankings and what should us search marketers do to prepare? Here’s our CEO Will... Read more

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    Are You Losing Business on Twitter?

    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed... Read more

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    Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

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