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    8 Reasons You Should Join us at SearchLove London 2018

    We’re closing in on SearchLove London - it’s on 15th and 16th October - in just a few short weeks’ time. We’ve been running a conference in our home city since 2009, and I’m as passionate as I’ve ever been about making our events stand out. You can still get a ticket for under £800 - the classic all-access pass costs £779 +VAT - and get access to the whole conference as well as after-show entertainment on both nights. Here’s why we think our show is special: Read more

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    How to Use REGEX Formulas in Google Sheets

    Handling big sets of data to analyse is quite normal if you work in SEO. On a regular basis, either in Google Sheets or Excel, I use formulas such as vlookup, index, iferror, and the list goes on, to sort quickly through endless data. Not only are they fundamental for my survival as an SEO analyst... Read more

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Building visual reporting in Google Sheets

If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016, which will also teach you how to download the add-on and set up a custom report configuration. As an overview, this add-on allows you to: Quickly pull any data from Google Analytics (GA) accounts you have access... Read more

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    What We Learned in July 2018: The Digital Marketing Month in a Minute

    The latest version of Google Chrome ( Chrome 68 went live on the 23rd of July) displays security warnings for websites that still use HTTP. As of July 2018, approximately 20% of the top 500 websites worldwide utilise HTTP. Multi-million brands like Daily Mail, Topshop, Argos, Sky Sports and many... Read more

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    What is SEO split testing?

    Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google updates etc. People found it helpful and it generated a lot of questions so I thought it would be... Read more

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    SearchLove London 2018 Community Speakers Announced

    Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.... Read more

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    How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]

    Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes. Anyone who hasn’t migrated to HTTPS by this point, is aware of the need; it hasn’t happened yet because of insurmountable blockers like mixed-content warnings in... Read more

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    Getting an HTTPS migration done in an enterprise environment

    There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration. Although we know that a move is becoming more and more pressing, knowing what to do is only a small part of the story when you’re working in an enterprise environment. Somehow, we... Read more

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    What do dolphins eat? Lessons from how kids search

    I recently came across a couple of fascinating papers ( here and here ) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had simply never occurred to me. Here are some of the most interesting things I... Read more

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    Playing detective: how to identify bad backlinks

    I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when you have a spreadsheet containing thousands of them. This is not a... Read more

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    New Distilled ODN features including SEO friendly URLs for enterprise platforms

    If you’re a regular reader of our content, you’ve probably come across our ODN platform which enables both SEO A/B testing and more agile changes to large and enterprise sites. Earlier this year, we had a quarter where we deployed our platform to two Fortune 100 companies’ sites and to the website... Read more

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    UX: what is it and why does it matter?

    Why are we talking about UX? Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example. The 2000 U.S presidential election was extremely contentious. Here are the results: Pay attention to the highlighted “Electoral vote”... Read more

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    5 creative blockers and how to break through them

    The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it. Because there, in your email signature, is the expectation that you’ll come up with something good. The Oxford Dictionary defines creativity as “The use of imagination or... Read more

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    What We Learned in June 2018: The Digital Marketing Month in a Minute

    Off the back of claims of interference in the US presidential election by Russian companies using bots, both Facebook and Twitter have taken significant steps to make their ad platforms more transparent. From the end of June you can now see any ads using the Twitter transparency tool or by visiting... Read more

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    Facebook and Twitter now let you see anyone’s ads: Here’s what we found

    Both Facebook and Twitter have taken steps to let you see the ads any organization is running. On June 28 Facebook announced that it is making key changes that allow any user to be able to view any ads that are currently active, for any page. Additionally, users can now see any changes that have... Read more

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