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    Unconventional Content: PR Stunts for SEO

    SEO is ever evolving, and here at Distilled, we have been looking at more interesting and unusual types of creative to generate brand awareness. We are growing our creative outputs as the Google Gods get ever more powerful and all-seeing. One of the ways we’ve done this is with PR stunts. A stunt... Read more

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    What We Learned in January 2018: The Digital Marketing Month in a Minute

    Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are “crowding out the personal... Read more

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The Real Story in the Decline of Organic Facebook Reach

Recent Facebook announcements about upcoming News Feed changes have been underscored by widespread sharing of the story that publishers are seeing declines of 20-something% in organic Facebook reach already over the last year. Digging into the data a little deeper, I think the story is even worse: I believe publishers are seeing traffic outside the Facebook ecosystem down more like 40%. The last few years has seen breathless hot-takes, and... Read more

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    New Report: 59% of E-commerce Sites Not Testing Their Most Important Channel

    I enjoyed reading through the new report from Conversion.com and econsultancy based on research they carried out to understand the big trends in e-commerce and specifically focusing on attitudes to testing and experimentation. One particular part caught my eye and I thought I would repurpose (with... Read more

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    5 reasons to attend SearchLove San Diego 2018

    In just a few short weeks’ time we’ll be jetting off to sunny San Diego for our annual West Coast conference, and we can’t wait! If you’re looking to get ahead this year, and want to learn amongst smart and likeminded folk (in lush surroundings), then you need to meet us in San Diego for SearchLove... Read more

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    Creative Inspiration: Content We Enjoyed this Winter

    In the age of everyone having a blog, highly stylised long format can be what it takes to make your written content stand out. At Distilled we often ask ourselves does something being a blog post make it immediately feel less valuable than say, a white paper or a comprehensive guide? Is turning... Read more

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    SearchLove San Diego in Focus: Three FREE San Diego 2017 videos

    In case you hadn’t heard by now SearchLove San Diego 2018 is happening on March 26 & 27, in the stunning setting of Paradise Point. While that alone should be enough to encourage you to join us and our speakers, we wanted to give you a little more insight on what to expect. Over the next few weeks... Read more

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    Working from the Office - the New Working from Home

    One perk companies of any size can offer their employees is flexibility around working from home or flexible work schedules. While there can be disadvantages of offering flexible work schedules, almost everyone agrees the pros outweigh the cons. But why not also invest in your office environment as... Read more

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    A Marketer’s Guide to Models

    Clients desperately want forecasts and as a result, we hear these questions all the time - all boiling essentially down to some variant on: These are scary questions to hear from a client - and they are easy ones to push back on - often with some variant on the common reasons reputable SEO firms... Read more

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    What We Learned in December 2017: The Digital Marketing Month in a Minute

    Happy New Year! The decorations are tucked away for another year and we’re all settling back into work, getting ready for the busy year ahead. The end of 2017 didn’t slow down on the digital news front, so let’s take a look at what happened across the web while we were busy preparing for the... Read more

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    Creative Inspiration: Content We Enjoyed this Autumn

    Following on from our post this summer, where we talked through a range of exciting new content, from peace tributes to social adverts, we now turn to what has got eyeballs on a brand this Autumn. Read more

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    Effecting Change: Discovering the Technical Problem

    The method I’m outlining in this post is how I resolve difficult technical problems because it lets me focus my effort on what matters most. The approach respects the importance of the technical problem and acknowledges that there is more to the whole story. Read more

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    What We Learned in November 2017: The Digital Marketing Month in a Minute

    In our final roundup before Christmas, there’s plenty to talk about from all the main players in the tech and marketing industries. The hottest topic at the moment is undoubtedly net neutrality, set to affect the US but with potential repercussions much further afield. Read more

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    Back to Basics: the Dos and Don’ts of Contacting Journalists

    One of the things I’ve learned over the years, working with smart people in hard-working teams is the tendency to try and run before you can walk. So, with the benefit of new experiences and hindsight, I’m gonna take you all back to the basics of PR and outreach (specifically contacting journalists) with a list of do’s and don’ts. Read more

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    3 Awesome Things You can do with LinkedIn’s New Website Demographics

    Recently, LinkedIn rolled out its new Website Demographics feature which allows any business that has a LinkedIn Ads account to better identify who exactly is coming to their site. While Google Analytics has for years shown us aggregate data with sessions, pageviews, and more, we actually don’t know who makes up these metrics. What LinkedIn aspires to do here is provide granular information about your website’s visitors. Because all of you are busy, I’ve taken the liberty of hashing out a couple of the best ways to use this data for good with your company. Read more

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