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    The Hitchhiker’s Guide to Site Migration

    We’ve all heard the horror stories about sites that have migrated from one domain to another and experienced a huge drop in traffic and visibility, and those that have suffered the same fate just by changing protocol. Whether you have acquired a domain, want to roll up your M-Dot site into a responsive design or desire a move from http to https, devising a solid action plan to avoid traffic and revenue loss is paramount. Read more

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    Getting Started with Measuring Brand Awareness

    Few people dispute that brand awareness is an important consideration for companies of all sizes - there’s a half-trillion dollar global advertising industry built largely on that premise, after all. In the SEO industry, however, we’re probably not as aware of it as we should be. How do you quantify brand awareness? There are four main ways of posing this question, which we'll answer in turn. Read more

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What We Learned in March 2017: The Digital Marketing Month in a Minute

This month’s industry news has well and truly broke free from the industry bubble, with mainstream media extensively covering the ongoing issue of certain online adverts showing next to extremist content, which has gotten Google into serious trouble. There’s plenty of other Google news this month, along with some deeper dives into the state of the agency industry and the future of smartphone technology. Read more

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    Non-Profits Under Fire - Battling Problems With Charity Digital Marketing in 2017

    Charity marketing has always been an unusual challenge but now they are facing a new future, one that can be difficult to address from within a sector where frugality can be praised over success, and difficult to understand from without. This post is designed to help bridge that gap by offering some insight for the people who don’t work in charities, and some digital solutions for people who do. Read more

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    5 Forms of Google Advertising Coming Soon

    It was not surprising to see a story come out about ads being read out by Google Home, but it seems many people were indeed surprised. It seems it’s easy to forget sometimes that Google is an advertising company! On that note, here are five ways that you can’t yet buy advertising from Google, but I predict you will be able to soon: Read more

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    4 Simple Ways to Upgrade Creative Content Into Media-Friendly Stories

    Working in PR, I (of course!) spend a lot of time reading news articles where the agenda is driven by stories, whether they are real life events, trends, public announcements, finding product launches or prominent anniversaries. But have you ever stopped to think about what headline stands out most when browsing news online or which image makes you stop to pick up a free paper? Ultimately, it comes down to the strength of that narrative. Read more

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    What We Learned in February 2017: The Digital Marketing Month in a Minute

    It might be the shortest month, but there’s been a great deal happening in both the tech world and at Distilled in February. Snap Inc. has gone public, Uber is stumbling and Google’s latest algorithm update is making waves. At Distilled, SearchLove San Diego has flown by in a blur of cutting edge advice and tactics, while we’ve been busy writing on the Distilled blog, too. Read more

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    How to Embrace Being Agile as a Small Business

    When I first started working in marketing it was for family members with local businesses. Their websites were less than 50 pages and they weren’t complicated. I remember reading popular marketing blogs and trying strategies that never worked, and I always wondered why. Eventually, I realized a lot of these strategies were written towards an audience that worked on much larger websites. Today, I spend a majority of my time working on larger websites. I now realize there are definite benefits to having a smaller business. The issue is I don’t see many small businesses embracing these benefits! Read more

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    Do it Yourself SEO Split Testing Tool With Causal Impact

    We've got a new tool to share! This tool allows you to measure the effect of any SEO split tests you might run on your website. You can find it here. This post will walk you through how to use it. Read more

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    Google Expanding Carousel Layout for “Best” Keywords

    Over the past year we’ve seen Google expanding their carousel layout and experimenting with new UI for SERPs (see Dr Pete’s helpful mega-guide to the SERP layout), last week we saw some new layouts around filtering and today we’re noticing an expanded rollout across some commercial keywords that will dramatically impact user behaviour. Read more

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    What We Learned in January 2017 - The Digital Marketing Month in a Minute

    This month is dominated by stories from Google, including everything from new product announcements to the search engine giant competing with its own customers for the best paid ad spots. There’s also a detailed analysis of the media industry in the age of the ‘great unbundling’ from Stratechery. In Distilled news, SearchLove San Diego tickets are about to sell out and DistilledODN is celebrating its first birthday. Read more

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    One Year in: DistilledODN by the Numbers

    DistilledODN is coming up on its 1st birthday. We ran our original public pilot in February and March 2016, before launching in April. We now do more requests every few hours than we did during that pilot period! We thought it might be interesting to highlight some of the numbers that tell the story of that growth. Read more

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    5 Analyses You can do Without an SEO Platform

    Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that. These insights come at a cost, in terms of money, time and inertia. What if we could get the best of these analyses and avoid these burdens? Say we’re working with a small site. Or we’re working with a small section of a site. Or we’re trying choices on for size. Or that we can’t afford to shell out! Read more

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    DistilledLive is Back in London on Thursday 2nd February

    It’s been a while, but DistilledLive meetups are back in London. We’re holding our first meetup of 2017 (with many more in the pipeline), right here in our London HQ on Wednesday 2nd February. If you’re in need a kick-start to your digital marketing year, then this is perfect for you, as you’ll be treated to three actionable talks and friendly networking. Read more

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    What We Learned in December - The Digital Marketing Month in a Minute

    As 2016 ticks over in 2017, we tend to both look back at what’s happened over the last 12 months, and look ahead to what we can expect from the next 12. This month’s roundup does exactly that with stories wrapping up 2016 and predicting what will happen next. There’s also stories from Google, Facebook and more that you might have missed over the Festive break. Read more

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