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    Web Scraping with Ruby and Nokogiri for Beginners

    I know what’s going through your head: “Noko what? Web scraping?” Learning how to write a web scraping program will significantly up your game as a resourceful and data driven online marketer. If you’re a web developer of any skill level you’ll also enjoy this guide as it will expand your horizons with a bunch of fun new project possibilities. Read more

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    How do Accelerated Mobile Pages (AMP) from Google Work?

    At its simplest, AMP HTML is a subset of HTML with only specific JavaScript "components" available. It's designed for creating "reading" content, rather than anything interactive. It is already designed to have ad units included and is going to have a standardised way of including analytics code. Read more


Moneypenny - Our New Open-Source Tool for Creating and Cleaning Google Disavow Files

Here in the R&D department at Distilled, we work on a number of different products to improve the way we manage our clients’ sites, the latest of which is a Python library (that we have open-sourced) to help use Google’s disavow tool within your Search Console. We’ve called the library Moneypenny, and there is a web application at disavow.it to help you along the way. Read more

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    5 Things that Make Me Suspicious of Morgan Stanley’s Report on Apps vs. Mobile Web

    A recent VentureBeat article was shared widely in the digital marketing space at the end of last week. The core claim is that, while apps consume ~87% of time spent on mobile devices, more people use mobile web properties than their associated apps, and the gap is widening. Unfortunately, I have issues with the initial analysis (found in a Morgan Stanley report), despite the fact that I believe the overall claim to be true, and I think it’s especially important that we look critically at things we want to believe. Read more

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    SearchLove London 2015 - All the Sessions You Can Look Forward To!

    With just four weeks remaining until we open the doors to our much anticipated annual SearchLove London conference, we figured it was high time we informed you what nuggets of knowledge our speakers will be sharing on October 19th and 20th. Grab yourself a coffee and let’s get to it. Read more

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    Statistical Forecasting for SEO & Analytics (and a Free Tool!)

    Statistical forecasting is a powerful tool that’s been used at Distilled for a while, both by consultants when analysing client data and by our in-house monitoring tool that alerts us to problems with client sites. In this post, I’m publicly launching a free forecasting tool that I spoke about last week at BrightonSEO, and explaining how to make best use of it. Read more

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    How to Begin Integrating Social Media into Your Marketing Mix

    Brands use social media to build dedicated communities. Experts and influencers grow their authority. Small businesses engage local audiences. And so, whether you like it or not, you have no choice but to get your business on social media. But I bet you’re wondering: How am I supposed to actually use it? I hardly have the time for it right now. And even though I have tried it in the past, I have never seen any positive results from social. In this post I’ll show you exactly that. How to integrate social media into five key areas of online marketing to make it work for your business. Read more

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    Using PhantomJS to monitor Google Analytics

    A simple change to the way Google Analytics is installed is (unfortunately) a common way to render your analytics data worthless. To make matters worse, if you aren’t aware of the setup change, you might falsely attribute any differences in reported traffic to something else, rather than the Google Analytics change.

    In an ideal world we would have a ‘set it and forget it’ warning system that will alert you any time the analytics code is changed on a page. I’m going to walk you through some code that can be used to extract what Google Analytics resources are being used. Read more

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    What We Learned Last Month (August Edition) - The Essential Catch-Up from the World of Digital Marketing

    August has passed us by in a flurry of announcements and big stories in the digital marketing world, not least from Google, or should we say Alphabet? If you've had a busy month (or who knows, possibly even been away on holiday. Wishful thinking?), we've put together the must read stories to ensure you're all clued up with August's biggest developments. Read more

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    Mobile Web 1.0: Party Like It’s 1999

    Do you remember the first websites from the early days of the web, circa 1994-95? We laugh at them now, but back then they were all we had, no matter how funny looking or awkward the experience. Brian Massey, Founder of Conversion Sciences, says we're there again, but this time on mobile. Read on and Brian will show you how to turn your firm's mobile experience into a high-converting money-making machine.
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    How mobile & conversational search will break the existing Paid Search model

    Conversational search has been around for a while now, and although that has not immediately changed the paid search landscape, I believe that in the near future it will, and I'm going to run through why I believe that to be the case. The questions I'm asking in this blog post are why does it need to change and what will that mean for paid search? Read more

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    Three Reasons Why Paid Marketers Should Embrace the Mobile Revolution

    Failing to embrace any emerging trend is a death sentence in the business world, but none more so than the mobile revolution and the paid marketer. If you and your business want to be in the optimal position to get the largest slice of 'mobile' pie you can, you need to start embracing mobile. If you haven't already started embracing the revolution, here's a few reasons why you should change your tune. Read more

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    Daddy or chips? A/B Testing to Make the Right Ad Copy Decision

    Making decisions can be difficult; and the more people and opinions added to the process, the harder the decision becomes. Fortunately, a scientific method known as A/B Testing (occasionally referred to as split testing) takes the guesswork out of making these crucial decisions, by allowing you to put multiple ad choices in front of your audience to determine which ad customers find the most engaging, and thus which boost CTR. Read more

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    Starting With A New PPC Client - Getting Access & Checking Settings

    Working with a new client can be quite hectic to start with. After all, there's nothing worse than having to communicate to a client that you need them to take action or grant you edit access to Google Analytics after a week or two of working together, because you assumed or maybe just overlooked the fact that a certain setting was not enabled. This post will briefly go over how to get access and some important settings to check during the proposal stage of working with a new client. Read more

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    What We Learned Last Month (July Edition) - The Essential Catch-Up from the World of Digital Marketing

    We've compiled the most interesting digital marketing news and developments (with a heavy focus on search, naturally) every month. Read on to find the most interesting stories from July, along with links to the excellent news articles and blog posts that dig deep into every story. If time is tight, this is the perfect place to stay abredth of the most important goings-on. Read more

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