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    iAcquire Co-CEO Talks Google Authorship

    We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows... Read more

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    Hello London! Come Along to our Digital Learning Hub

    Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this... Read more

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A Blogger is Not a One Night Stand

I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly. I’m not naive and I’m in this for the same reasons as you. These things can be mutually beneficial but we’ve gotta figure out a few things first. 1. Do your research First and foremost, find out my name. I run my blog with a friend and we’re always being referred to as... Read more

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    Putting the Spotlight on our Speakers!

    As our industry has grown and developed a need for greater knowledge and understanding beyond the world of search, so too have our conferences. We’ve grown up, we’re no longer just hearing from search marketing experts. Attending a SearchLove conference now allows our delegates to expand their... Read more

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    Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews

    Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. The upcoming guide, No Words Wasted: A Guide to Creating Focused Content, (as you might have guessed) walks readers through content creation and strategy from beginning to end. One of the most crucial steps... Read more

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    The Only Way is Up: This Week’s DistilledLive Video

    This week we’re pretty excited to be hosting the very first DistilledU Masterclass. During this jam-packed day, our expert consultants will give an introduction to search marketing at a central London venue. Here’s Bridget Randolph and Tom Anthony to explain it all a bit better… You can read... Read more

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    Should the Government do More to Protect Online Privacy?

    Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy? “We need to update our governance structures” “It’s classic personal... Read more

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    Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition

    It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle? Look around and smell the roses, most likely your new source of customers and revenue will... Read more

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    Standing out from the Clutter: What we can Learn from Traditional Advertising

    As internet marketers, we know how to strategize and design beautiful and engaging online content. However, with the onslaught of content creation for SEO and traffic-increase purposes over the past few years, we can’t just make another infographic, or even another interactive visualization. We now... Read more

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    A Whistle-Stop Tour of Content Marketing Goals

    This guest post comes from Amanda Gallucci, Associate Content Strategist at iAcquire. Whether you are implementing a content strategy in-house or for a client, you can’t measure success without having goals. So what business goals should your content be fulfilling, and what numbers matter to you?... Read more

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    Sexy Content: Seattle MeetUp Recap

    While we are very excited for our SearchLove Boston line-up and SearchLove San Diego announcement, Distilled Seattle has been hosting some great conversations and MeetUps! Last week Adria Saracino (Content Strategist at Distilled) was joined by Kim Magden (Content Management Engineer at Software... Read more

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    Whose Data is it Anyway? The Rise of the Digital Ombudsman

    This guest post comes from Adam Monago, Head of Digital Strategy at ThoughtWorks. Marketers are collecting more and more data all the time. The question is: What are they doing with it all? The last decade has seen an explosion of customers analytics coming from social media conversation, web... Read more

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    Is the Internet Making Us More Intelligent as a Society?

    This week the internet turned 25. Hard to imagine a time without it, huh? But how much is it doing to expand our minds and share knowledge? Is the internet really making us more intelligent? “The internet makes those giants easier to find” “It is quietly eroding our ability to... Read more

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    We Believe our SearchLove Conferences are Among the Best in the World

    We’re so confident of this that we’re willing to put our videos on the line to prove it. If you’ve bought a ticket to ANY other online marketing conference in the past year, email us a photo of your old lanyard/ticket (with your name visible) and we’ll give you access to 8... Read more

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    “#IDo”: What Social Media Marketers can Learn from Weddings

    There are lots of posts and articles out there about social media marketing. Some are how-to guides covering technical requirements, some are data-driven theories about what type of content gets the most shares, some are fluff pieces and clickbait. But what I want to look at today (in a very quick... Read more

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