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    Do it Yourself SEO Split Testing Tool With Causal Impact

    We've got a new tool to share! This tool allows you to measure the effect of any SEO split tests you might run on your website. You can find it here. This post will walk you through how to use it. Read more

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    Google Expanding Carousel Layout for “Best” Keywords

    Over the past year we’ve seen Google expanding their carousel layout and experimenting with new UI for SERPs (see Dr Pete’s helpful mega-guide to the SERP layout), last week we saw some new layouts around filtering and today we’re noticing an expanded rollout across some commercial keywords that will dramatically impact user behaviour. Read more

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What We Learned in January 2017 - The Digital Marketing Month in a Minute

This month is dominated by stories from Google, including everything from new product announcements to the search engine giant competing with its own customers for the best paid ad spots. There’s also a detailed analysis of the media industry in the age of the ‘great unbundling’ from Stratechery. In Distilled news, SearchLove San Diego tickets are about to sell out and DistilledODN is celebrating its first birthday. Read more

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    One Year in: DistilledODN by the Numbers

    DistilledODN is coming up on its 1st birthday. We ran our original public pilot in February and March 2016, before launching in April. We now do more requests every few hours than we did during that pilot period! We thought it might be interesting to highlight some of the numbers that tell the story of that growth. Read more

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    5 Analyses You can do Without an SEO Platform

    Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that. These insights come at a cost, in terms of money, time and inertia. What if we could get the best of these analyses and avoid these burdens? Say we’re working with a small site. Or we’re working with a small section of a site. Or we’re trying choices on for size. Or that we can’t afford to shell out! Read more

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    DistilledLive is Back in London on Thursday 2nd February

    It’s been a while, but DistilledLive meetups are back in London. We’re holding our first meetup of 2017 (with many more in the pipeline), right here in our London HQ on Wednesday 2nd February. If you’re in need a kick-start to your digital marketing year, then this is perfect for you, as you’ll be treated to three actionable talks and friendly networking. Read more

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    What We Learned in December - The Digital Marketing Month in a Minute

    As 2016 ticks over in 2017, we tend to both look back at what’s happened over the last 12 months, and look ahead to what we can expect from the next 12. This month’s roundup does exactly that with stories wrapping up 2016 and predicting what will happen next. There’s also stories from Google, Facebook and more that you might have missed over the Festive break. Read more

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    What Executives Need to Know About Google’s Mobile-First Index

    In November, Google announced plans to move to what they called “mobile-first” indexing, continuing a trend of increasingly emphasising the mobile user experience. Depending on exactly what they mean by this, it could have serious impacts on mobile and desktop performance, even on businesses that don’t get large amounts of mobile traffic, and who may have so far deprioritised mobile site friendliness. Read more

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    Google AMP and the Publishing Industry: What Happens Next?

    Google’s Accelerated Mobile Pages project launched a little over a year ago. Since then, it has evolved and made a significant impact on how search engines and publishing websites interact with the mobile web. However, despite the strong uptake of AMP by many publishers, there are still many questions to be answered. Publishers are seeing more traffic, but revenue has yet to follow suit, and there is, of course, the question of ‘who owns the user?’ This post looks at the current state of AMP, how it is staying ahead of competitors and what the future holds. Read more

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    What We Learned in November - The Digital Marketing Month in a Minute

    While a lot of this month’s stories focus on Google, one story about Facebook has dominated the headlines, in both the tech landscape and the wider news. Fake stories appearing on news feeds have prompted questions about the legitimacy of Facebook’s journey to become a news provider, and even made some ask if the problem has affected the US Presidential elections. Read on for more on this story from our CEO Will Critchlow, and plenty of other digital marketing news. Read more

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    Jono Alderson Joins the Distilled Family

    Hey, folks! Today marks me joining Distilled as principal consultant, based out of London. It’s been a move a long-time in the making, and I’m thrilled to be on board. I can’t get across how excited I am to be working with some of the people who shaped my thinking for years, who I’ve looked up to and been inspired by. Now I get the opportunity to add my own skills and experience to Distilled’s already formidable lineup, and to take on the world. Read more

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    Mobile PPC in 2017: A Look Ahead

    Seemingly every year is another ‘year of mobile’ for the advertising community. In the past decade the mobile environment has grown exponentially in both user base and functionality. The smartphone has created an entirely new space for advertisers trying to get their message in front of users. It may be an overused cliché, but 2016 is the year of mobile, and 2017 will be too. Read more

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    Where Will the Next Trillion Searches Come From?

    I want to talk today about a shift in searcher behaviour as big as the growth of mobile. That’s quite a claim, so let’s back up and get some context. We don’t have perfect information about how many searches are performed each day, but we can piece together some clues. Read more

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    How to Diagnose and Fix a Self-Referral in Google Analytics

    A self-referral in Google Analytics is a session where the source is your own site. This is often ignored or considered innocuous, but it represents something very wrong with the sessions it represents. It doesn’t make sense for a user to have arrived on your site via your site - there must have been an original source, and we want to include every subsequent hit after that original landing as part of one big session, providing the user doesn’t leave and come back via some other channel, or go inactive for a long period of time. Read more

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    What We Learned in October - The Digital Marketing Month in a Minute

    October saw many of the tech giants either expanding or narrowing their product offering. While Facebook and Google both have new product launches under their belt, Twitter responded to a poor set of recent financial results and job losses by axing video sharing service Vine. There’s also plenty of Distilled news, including great offers for our upcoming SearchLove San Diego conference. Read on for all the stories. Read more

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