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    The Handy Guide to Setting Up Scroll Depth Tracking

    How would your marketing approach change if you knew that 80% of your users were only scrolling 25% of the way down your homepage? User falloff can happen for a number of reasons. Perhaps your content isn’t relevant. Maybe it’s too long, or just flat-out boring. Whatever the reason, scroll depth tracking is a great way to find out just how much of your content is actually being seen by your users. Read more

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    A More Organized Approach to Technical Audits

    A common task that is required of SEOs is performing technical audits. As an SEO, your ability to look at a website from a technical perspective and provide recommendations is essential to your role. The goal of this article is not to show you how to identify these issues. The goal is not to teach you how to fix the issues you find. Instead, this article focuses on outlining a framework that could be used when approaching SEO. My hope is that this framework will help make our recommendations clearer and more impactful. Read more

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New Ideas, New Content, New Formats! The Distilled Yearly Creative Roundup

Over the past year, some of the content Distilled has created has seen the highest metrics we’ve ever head. To reach these dizzy new heights, we stepped out our comfort zone and started trying some new formats (as well as perfecting some more of the tried and tested formats we’ve had success with in the past). Let’s take a look at some of the content from last year and the metrics it achieved. Read more

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    What We Learned in July - The Digital Marketing Month in a Minute

    While not on the same level as Microsoft's $26billion purchase of LinkedIn, this month's news is dominated by Verizon's multi-billion dollar acquisition of Yahoo. There is also the usual array of news from Google, including more AMP developments. Instagram also gets in this month's biggest stories, with its newest feature, aptly named 'Stories'. Read more

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    Ways Recommendations Fail and How Split-Testing is Changing Consulting

    It’s always bugged us that so many recommendations get shoved in a drawer and never seen again. I remember the repeated pain in the early years as we found ourselves getting surprised again and again by the clients who would commission us to create some in-depth audit, and then never make the changes we were recommending. Our obsession with figuring out how to have an actual business impact for our clients meant that this was really troubling for us - after all, a recommendation that never gets implemented can never make a difference. It was so troubling that we ended up crystallising it in our core values. Read more

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    JSON-LD in Real Life: Understanding and Implementing Structured Data

    Chances are, you’ve already heard of JSON-LD — you might even be using it already. Kudos to you if that’s the case. If you haven’t heard of it, I’d urgently recommend you to read up on what is becoming an ever-more important part of SEO. The good news is that once you have a grounding in it, it isn’t that hard to get right. By the end of this post you’ll understand enough to understand any JSON-LD you come across. Read more

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    Give it Up for Our SearchLove London 2016 Speakers

    Our annual flagship London conference is taking place on October 17th and 18th 2016 at our favourite venue, The Brewery. Hundreds of marketers from across the globe will gather for two full days of learning and networking and to be inspired by our awesome lineup of speakers. If you haven’t already registered your seat, I’d highly recommend you go do that now, we’re set to sell out this year! Read more

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    The Google Analytics Audit Checklist

    Here at Distilled, we have pulled together a Google Analytics audit checklist which we will continue to keep up to date as Google Analytics roll out any new features. This is the checklist we use to help all of our clients, and we’ve shaped and reformed it over time, hence why we so keen to share it and help other SEOs, digital marketers, and even small business owners who can use GA but want to make the next step up with their setup. Read more

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    How to Make Award Winning Creative Content - Part 2

    This post is a continuation of part one of ‘How to make award winning creative content’ , which focused on our Drum Search Award for Photoworld. Following on from the previous post, where we discussed the elements of our CEWE Photoworld work that netted us the Best Use of PR - SEO award, part two will run through the campaign that helped us take home the Best Financial Services Campaign - SEO for our client, Fleximize. Read more

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    A Guide to Writing Better Business Documents

    One of our core values at Distilled is that it’s not our job to deliver reports, it’s our job to effect change. However, in order to effect change, it clearly sometimes is our job to deliver reports, and we want to get as good at them as we possibly can and make sure we are as effective with them as possible. To that end, I thought I’d collect a few links I’ve seen and thoughts I’ve had over the years on how to do this. Read more

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    How to Make Award Winning Creative Content - Part 1

    Submitting your content and campaigns for awards considerations seems like an obvious win. Being able to showcase your brand as award-winning is a useful bit of prestige when attracting new business (and reassuring existing clients that they’ve made a good choice). In short, entering awards should be a considered tactic of your agency’s marketing strategy, but work hard on optimising your win rate.

    The difficult question is what makes award-winning content exactly that - worthy of winning? Read more

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    What We Learned in June - The Digital Marketing Month in a Minute

    June has seen a lot of new products, mergers and updates from many of the big search, technology and social media giants. Google is moving forward with RankBrain, while Pinterest is moving into the commercial space more and more. Microsoft also completed one of the largest tech acquisitions in history, by paying over $26billion for Linkedin. Read on for the essential monthly digital marketing briefing. Read more

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    How to Do a Link Audit in 30 Minutes

    As SEOs, there are certain tasks that we should all be able to do for our clients. Sure, sometimes these tasks don’t always sound as exciting as creating a content strategy or developing a piece of 10x content, but they are essential to any SEO strategy. I’m talking about tasks like technical audits, analytics implementation, keyword research, site migrations, and link audits. I’m going to focus solely on link audits in this article because they're an important task that seems extremely time consuming at first, but becomes more automated as you practice. Read more

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    Apple WWDC Announcements - What Siri on Mac and Apple Pay for Web mean for SEO

    Whether you're a true Apple fan or just a dedicated tech enthusiast, the Apple Worldwide Developer Conference (WWDC) is one of the year's biggest events in the technology industry. Announcements were made on all kinds of hardware and software (not least a new desktop OS), there were two announcements that stood out for me as potentially very important for the SEO industry. This post will look at exactly what's being introduced and how that will affect the landscape of search. Read more

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    When is a Session not a Session?

    Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise. It’s possible for apparent step-changes in Google Analytics reports to have little real-world relevance, and common for reports to show numerous mysterious and apparently inexplicable landing pages and traffic sources. It is therefore essential for Google Analytics users to understand what they’re actually talking about when they reference a session, and that’s what this post is all about.

    Read more

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