Resources
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Why Does Distilled Have an Unlimited Breakfast Budget?
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If I’m going to meet up with a professional contact in person, there’s one time of day that beats all others: breakfast. Sure, there are two other meals you could share together, every opportunity for coffee meetings, and happy-hour drinks are often on the table. But I want to make the case for... Read more
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PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels
This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending. This post is the first of a series of 3 articles: the last one will include a downloadable checklist. Part one... Read more
10 Years of SearchLove and Rand Fishkin: Free Video Edition
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2019 marks 10 years of Distilled hosting conferences. For those that are more recent to our conferences, you’ll know them as SearchLove. For those that have been our friends, attendees, speakers & sponsors for longer, you might remember the days of LinkLove and ProSEO. One or two might even remember an event in the crypt of a church with only one or two speakers and a couple of dozen delegates from even longer ago. A good number of you might... Read more
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Competitor Analysis: A Structured Approach
This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without missing out on any important information. It’s also for you if you’ve never done a competitor analysis before or don’t know why you might need to do one. Some of... Read more
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How to Conduct The Ultimate PPC Audit
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1.0: What is a PPC audit? Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising efficiency across their ad accounts. It should be noted that whilst many of the below points can be translated to Bing, this checklist is primarily Google... Read more
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Reading Between the Lines - Three Deeper Takeaways from John Mueller at BrightonSEO
Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith. I found it hugely interesting how different it was from the previous similarly formatted sessions with John I’ve seen - by Aleyda at BrightonSEO... Read more
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A Website Crawler for Search and Information Architecture
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Distilled is all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler at Distilled to solve technical problems with our clients. Today, we’re making that crawler... Read more
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Distilled seeking less experienced speakers for SearchLove Boston 2019
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Over the past 8 or 9 months, you might have heard us talking about the SearchLove community speaker sessions. These are the opportunity to speak for 20- minute in front of 200+ people that we ran at our London and San Diego conferences, delivered by a group of relatively new speakers. Each speaker... Read more
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How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report
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You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, and your rankings in Google are getting worse and... Read more
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10 Quick Wins We Can Make Using ODN as a Meta CMS
The Distilled Optimization Delivery Network (ODN) is most famous for SEO A/B testing and more recently full-funnel testing. But fewer people are familiar with one of the other main features; the ability to act as a meta-CMS and change pretty much anything you want in the HTML of your site, without... Read more
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DA is the Wrong Metric for Reporting on Link-Building
Moz's Domain Authority has become an industry staple for reporting on link-building efforts - but it makes little sense in that context. In this post, Tom Capper explains why, and outlines some alternatives. Read more
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One-Button Games and the Rise of the Mobile Web
One-button games — where the player just taps/holds with the right timing to play—have been around almost as long as gaming itself, and in the early 2000s formed a popular genre of online Flash game. But it was the rise of mobile from 2007 onwards that really put the focus on simple controls; it’s... Read more
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7 Tips for Structured Data on E-commerce Sites
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BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a... Read more
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The MECE Framework — What It Is and How to Use It
The MECE framework is one way to solve seemingly intractable technical problems. It allows you to spend less time on the technical side, and focus your energy helping other people change and grow. Read more
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Digital Marketing Campaigns: Winter 2018 Edition
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It feels like the time has come for the Distilled Winter 2018 creative content round-up, which must mean – spring is on its way! So, without further ado… A world of languages - Alberto Lucas Lopez At school, the languages lessons offered to me were either French or German. Some more... Read more
