The Semantic Revolution in SEO & SEM Strategy

Author | Zach Wales Bio | Zach Wales is a senior strategist in search marketing who has been honing complimentary SEO & SEM strategies for over a decade. He architected the digital marketing department of a full-service agency, HZDG, where his clients included NVR, Inc.; Hilton Hotels; Organic Valley, and more. Search engine optimization (SEO) and search engine marketing (SEM) have complemented one another as marketing channels since the dawn of... Read more

  • Post

    Zero-Click Searches: What SEOs & Content Marketers Need to Know

    Bio | As an SEO Account Director, Jordan defines Brainlabs’ SEO strategy and drives innovation for our clients. Before joining us, Jordan was the director of SEO & Content at Morgan & Morgan, working with America’s largest personal injury law firm to increase retainers and ensure consistent... Read more

  • Post

    5 Important Copywriting Tools Every SEO Pro Needs

    You’re an SEO. You’ve found an incredible keyword gap for your client that their competitors aren’t ranking for. Thrilled, you develop title tag and on-page copy recommendations for your client and are sure that your advice will propel their organic traffic forward. Copywriting tools? For on-page... Read more

  • Post

    Is Video Marketing Good for SEO?

    For years marketers have been talking about video in marketing. The rise of video..the importance of video.. everyone should be watching out for video. And they’re right. People are watching more videos than ever, so It’s safe to say that it’s a worthy investment for just about any brand. In fact... Read more

  • Post

    Distilled and Brainlabs Have Combined Forces: What’s Next For Us?

    In case you missed it, back in February, Distilled merged with Brainlabs. This was the first step towards a joint vision of creating the agency model of the future: no silos, no departments, just brilliant teams centered around clients, allowing us to deliver best-in-class digital marketing. Now... Read more

  • Post

    Tips for Effective SEO Project Management

    Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? SEO is a relatively young field, which has grown significantly in the last 5-6 years. Most of the people I know who are not very familiar with... Read more

  • Post

    E-commerce: What to do when you can’t make deliveries

    Covid-19 is impacting businesses across the world and a lot of industries are taking a hit. E-commerce sites are seeing a particular problem where warehouses and delivery centres are closing and deliveries can no longer be made. If that’s a problem facing you and your business at the moment, read... Read more

  • Post

    Why Every SEO Should Be Using Google Sheets Query Function

    Google Sheets allows us SEOs to manipulate data in a multitude of different ways - but Google Sheets combined with the power of SQL (“Structured Query Language” for the uninitiated) takes this to the next level. Not only does the QUERY function enable us to replicate the actions of formulas such as... Read more

  • Post

    How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do

    Covid-19 has had a noticeable impact on our economy so far, there is no doubt about that. Here at Distilled<>Brainlabs, we are doing our best to help our clients understand consumer insights and behaviors during this unprecedented time. With no surprise, e-com has been very affected by such... Read more

  • Post

    Squarespace SEO for People Who Don’t Know SEO

    I can’t tell you how many people I know who have built or want to build their own site. These are regular people with basic computer skills, not web developer experts. One of the most user-friendly web builders available is Squarespace. According to, Squarespace hosts over 1.9 million... Read more

  • Post

    SearchLove New York: Community Speaker Application Now Open

    For the past 9 years, we’ve been hosting our SearchLove conference in Boston, a city that has a special place in the heart and history of our organisation. With growth comes new opportunities and, as such, we’re moving our conference to a brand new location: New York! Join over 250 digital... Read more

  • Post

    What is a Title Tag & How to Make Them Incredible

    The humble title tag. Probably the single most important 50-60 characters of that piece of content you’ve written. Perhaps you’ve found this post because you’ve spent hours pouring your soul into a piece of writing and now you’ve realised people will only read it if you write a good 50-60... Read more

  • Post

    How to Start Getting Organic Traffic to Your Blog

    Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up. That moment when you log into Google Analytics and see that your posts have had three visitors in the past month, and two of... Read more

Load more