• Post

    Are You Losing Business on Twitter?

    Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good? The results were pretty staggering. Here’s Iris from Brandwatch with insights into typical missed... Read more

  • Post

    Why Your B2B Brand Needs to be on Instagram

    Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the... Read more

Post

Three Questions That Drive PPC Success

You’re an SEO or Marketing Manager who’s been put in charge of online advertising – how do you make sure your program is on the right track? Below are some of the most important questions to ask. Read more

  • Post

    Why Does BuzzFeed Invest in Serious Journalism?

    Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:

    There is no limit on the space available for stories Read more

  • Post

    Capture Content Metadata with GTM, Without Touching the Back End

    Tracking content performance frequently involves spreadsheets with countless Vlookups matching content URLs to metadata. Or tricky URL parsing functions that extrapolate information, like category or date. If you use Google Tag Manager (GTM) on your site, it doesn’t have to be this way. With a few... Read more

  • Post

    Relevant, Resonant, Different: A Framework for Pitching Creative Ideas

    Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.

    Here's Hannah Smith with some key insights into giving pitches for creative work. Read more

  • Post

    A Closer Look at SearchLove

    Top industry speakers, one-to-one chats with our consultants, a VIP dinner... Check out this post for all the latest information on our two-day conference series, including the upcoming SearchLove Boston this spring. Read more

  • Post

    Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses

    Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here ). We have been quietly working on a number of internal tools to support our consultants and help our clients. Today I’m announcing our first external tool which is the output of a... Read more

  • Video

    How Well Are You Measuring Brand Awareness?

    Our head of content strategy, Adria Saracino, is here to give us the essentials. In this quick video – made with our friends over at HubSpot – she runs through the info we should all be aware of when thinking about our marketing campaigns. Watch it here.

  • Post

    Quick Tips to Format Data to Make your Data Sets Flexible

    If you want to analyze or manipulate data, you have to save it in a format that you can easily retrieve. So I want to go over a few best practices for saving data so that it can effectively be used in the future. Don’t include multiple pieces of data in the same cell. There are many reasons you... Read more

  • Post

    Show off your DistilledU badges on Inbound.org

    DistilledU is our search marketing university that delivers online training and tests for all levels. Why not try out the free demo today? For our latest DistilledU feature, we’ve connected DistilledU to the Inbound.org Badge system. Inbound is a popular inbound marketing community and their... Read more

  • Post

    Who’s Joining Us Onstage at SearchLove?

    For the last few months, we’ve been seeking out the most inspiring leaders in the industry. We’re now pleased to reveal a few of the faces who’ll be taking to the stage at our SearchLove conference in Boston (April 30th to May 1st). Dana DiTomaso Partner at KickPoint, Dana joined us for the first... Read more

  • Post

    Omniture for Beginners: 2015 Update

    Back in December 2013, I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics.

    Both platforms have seen some changes since then, so this refresh restores the guide to its original usefulness.
    Read more

  • Post

    Are Mobile Apps a Threat to the Web?

    As Mobile Month here on the Distilled blog draws to a close, two members of the team discuss whether the rise of mobile apps poses a threat to the web as we know it. “adoption of mobile web devices is booming” “trying to build walled gardens on the internet has failed... Read more

  • Post

    Five Productivity Hacks You Need to Be Using in 2015

    Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do. What’s even better, wait for it, they’re... Read more

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