Resources
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Relevant, Resonant, Different: A Framework for Pitching Creative Ideas
Over the years we’ve learned a lot about what makes for a successful piece of content. It’s fair to say that most of those lessons were learned the hard way.
Here's Hannah Smith with some key insights into giving pitches for creative work. Read more
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A Closer Look at SearchLove
Top industry speakers, one-to-one chats with our consultants, a VIP dinner... Check out this post for all the latest information on our two-day conference series, including the upcoming SearchLove Boston this spring. Read more
Introducing crawlbin - A Service for Testing SEO Directives and HTTP Responses
Towards the end of last year, I joined Tom Anthony in the R&D division at Distilled (you can read more about that here ). We have been quietly working on a number of internal tools to support our consultants and help our clients. Today I’m announcing our first external tool which is the output of a hackday. To help test some of the tools we are building, we needed a way of easily generating pages with various search engine directives enabled or... Read more
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Video
How Well Are You Measuring Brand Awareness?
Our head of content strategy, Adria Saracino, is here to give us the essentials. In this quick video – made with our friends over at HubSpot – she runs through the info we should all be aware of when thinking about our marketing campaigns. Watch it here.
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Quick Tips to Format Data to Make your Data Sets Flexible
If you want to analyze or manipulate data, you have to save it in a format that you can easily retrieve. So I want to go over a few best practices for saving data so that it can effectively be used in the future. Don’t include multiple pieces of data in the same cell. There are many reasons you... Read more
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Show off your DistilledU badges on Inbound.org
DistilledU is our search marketing university that delivers online training and tests for all levels. Why not try out the free demo today? For our latest DistilledU feature, we’ve connected DistilledU to the Inbound.org Badge system. Inbound is a popular inbound marketing community and their... Read more
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Who’s Joining Us Onstage at SearchLove?
For the last few months, we’ve been seeking out the most inspiring leaders in the industry. We’re now pleased to reveal a few of the faces who’ll be taking to the stage at our SearchLove conference in Boston (April 30th to May 1st). Dana DiTomaso Partner at KickPoint, Dana joined us for the first... Read more
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Omniture for Beginners: 2015 Update
Back in December 2013, I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics.
Both platforms have seen some changes since then, so this refresh restores the guide to its original usefulness.
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Are Mobile Apps a Threat to the Web?
As Mobile Month here on the Distilled blog draws to a close, two members of the team discuss whether the rise of mobile apps poses a threat to the web as we know it. “adoption of mobile web devices is booming” “trying to build walled gardens on the internet has failed... Read more
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Five Productivity Hacks You Need to Be Using in 2015
Whether you just need a quick reminder or are looking to become more productive in 2015, this post covers five tools in my personal tool set (and my team’s) that help increase workplace productivity, collaboration and generally make us better at what we do. What’s even better, wait for it, they’re... Read more
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How to Master Social Listening: Lessons from IKEA
While IKEA has been known for engaging social campaigns, the enthusiasm for social media has traditionally failed to spread across the business.
Social media holds a treasure trove of data about customer experiences, opinions and demographics. Hans Gartner - part of the digital development team at IKEA - knew the value of listening to this data, but had no way to communicate it with other departments. Read more -
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Want a Better Job in Digital Marketing?
Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills... Read more
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Mobile SEO in 2015 - Is Your Site Up To Date?
A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so... Read more
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Build Different Things – Why You’re Not Done When Your Website is Responsive
There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all well and good, but they don’t actually change the tactics of web marketing beyond the need to make your website mobile-friendly. For... Read more
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These Are A Few Of Our Favorite Jams
When I was first asked to write this post, the idea was to make a playlist of my favorite Christmas music. I soon realized, however, it would just be Mariah Carey’s “All I Want For Christmas Is You” 12 times in a row because that’s the only good Christmas song. So that suggestion was quickly tossed... Read more
