Resources
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How to rank for head terms
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Over the last few years, my mental model for what does and doesn’t rank has changed significantly, and this is especially true for head terms - competitive, high volume, “big money” keywords like “car insurance”, “laptops”, “flights”, and so on. This post is based on a bunch of real-world... Read more
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Win before you begin - creative checklist for success
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Part of my role as Manager of the Creative team at Distilled is to ensure that both we, and the clients we work with, are set up for mutual success. That’s why I decided to make the ‘Creative one pager’, this is something I send to all new clients to inform them of what to expect from Distilled... Read more
How to Pitch to Journalists - the do’s and don’ts
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If you’ve ever pitched anything to a journalist, you’re probably familiar with the sinking feeling that comes with a failed or unanswered email pitch. In my time working in PR, I’ve written countless emails to journalists. From the good (instant, enthusiastic responses), the bad (no replies after hammering away at my keyboard for hours on end), to the downright ugly (one response from a particularly disgruntled journalist simply read “Why would... Read more
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Top 11 Perks of Being a Distilled Intern
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This post was written by Arpun Bhuhi and Tammy Yu. The two spent their summers interning in the London and Seattle office, respectively. Arpun and Tammy have chosen to continue their digital marketing journey as analysts at Distilled. To aspiring digital marketers and SEOs, the Distilled digital... Read more
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Tips for social media competitor analysis: Let’s stop talking about follower count
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This year, Hootsuite announced that 3.196 billion people are now active social media users. That is 42% of all the people on earth. In the UK, that percentage climbs to 66% and it’s 71% in the US. Even with recent data protection scandals, platforms like Facebook, Twitter, Instagram, LinkedIn... Read more
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3 SEO Split Tests You Should Try
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Yes, split testing for SEO is a thing, and a powerful one at that. In How Split Testing Is Changing Consulting, Will sums up why high priority SEO changes linger in developer backlogs, and how we’re addressing these issues with our ODN platform that allows us to test and roll out these... Read more
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Creative Inspiration: Content We Enjoyed this Summer
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As we bid farewell to the glorious 35-degree-days of summer, and brace ourselves for the inevitable autumn chill, here’s a look back at the creative content that tickled us this summer. One of the reasons why I love writing these posts each quarter is because, if nothing else, it helps me and the... Read more
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Announcing Full-Funnel Testing - testing SEO and CRO at the same time
Until now it’s not been possible to measure the impact of SEO and CRO at the same time. Today we’re proud to announce a new feature of Distilled’s Optimisation Delivery Network that we’re calling full funnel testing. Our ODN platform launched with a focus on SEO testing. You have probably thought... Read more
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How to Make a Histogram using Google Sheets
You’ve probably summarized data with a number — like an average. For instance, the median is an average. It tells you what number is at the middle of your data, if you were to sort all the numbers from smallest to biggest. But an average says nothing about how those numbers are spread out. Think... Read more
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How to be positive at work and make your life easier
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This isn’t the typical type of post you might find on Distilled’s blog. I’ve always been a glass half full person but the honest answer is that my positive attitude is a result of listening, learning, testing and being open to the world. I’m going to give you my approach to being positive at... Read more
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Technical SEO Audit Checklist for Human Beings: October 2018 Update
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Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more
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Marginal losses: the hidden reason your SEO performance is lagging
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Without a structured testing program, our experience shows that it’s very likely that most SEO efforts are at best taking two steps forward and one step back by routinely deploying changes that make things worse. This is true even when the thinking behind a change is solid, is based on correct... Read more
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Optimizing Pinterest for the Buyer’s Journey
This is a post written by our Seattle intern, Tammy Yu. Tammy is a recent graduate from the University of Washington who majored in Informatics and is soon to be a full time Distiller. According to Pinterest, 72% of survey respondents said Pinterest helps them find ideas for their everyday lives... Read more
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2018 Distilled Creative: What we’ve learned and changing trends
Each year we write a round-up of some of the most exciting projects we’ve worked on over the past 12 months. We’ve continued to create a wide variety of content; never restricted by format. This year’s roundup includes photo stories, maps, mind maps, calendars, a long format article, picture... Read more
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What We Learned in August 2018: The Digital Marketing Month in a Minute
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Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector. Key takeaways include: On average, people in the UK spend the equivalent of a day online per week Facebook’s reach among 18-24 year-olds is in decline (by 4% YoY) The smartphone video advertising... Read more
