Resources
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The Technical Audit Checklist for Human Beings: September 2017 Update
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Technical audits are one of the activities that define SEO—we’ve all done them. But audits are only as valuable as their impact. Whether you’re a practitioner or an agency partner, your job really begins when the audit is finished. With that in mind, we asked “Can we design an audit that helps make real change happen?” The result is an aware technical audit checklist. It considers the underlying problems we’re tackling (or trying to prevent). It makes technical audits faster, more effective, and more impactful. Read more
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The Distilled Yearly Creative Roundup: 2017 Edition
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It’s been a year since our last creative roundup and I wanted to share what we’ve been working on in the last 12 months. As I started to collate the our creative pieces, it’s become clear that we’ve tried our hand, and indeed had some successes, at new and exciting formats Read more
What We Learned in August 2017: The Digital Marketing Month in a Minute
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It’s been a month of ups and downs for many companies in the tech world. Facebook has launched its new video service, yet is bogged down by dropping post engagement. Google is as busy as usual, but embroiled in a controversy about its influence on the industry that’s set to roll on. In fact, Uber has probably had the best month, announcing a new CEO, which they will hope will allow them to put its recent troubles in the past... Read more
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4 Steps to Performing a Social Media Content Audit
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Conducting a social media content audit is an important part of a social media marketing plan, as it reveals strengths and weaknesses of the activity you are carrying out across your marketing channels. Let’s go through the 4 steps below which explain how to perform a social media content audit. Read more
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Taking the Lead: Life as a Distilled Creative Intern
This post was written by Distilled intern Khadija Mahamud, with input from fellow intern Nina Evangeli. Khadija is an alumnus of Kingston University, and has worked for BBC, Deliveroo and her own company, Network and Chill. Nina is a 2nd year student at the University of East Anglia, where she studies English Literature. This post is about their experiences in the Distilled creative team... Read more
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Creative Inspiration: 10 of the Best Bits of Content We Enjoyed this Summer
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At Distilled, we’re always sharing the great content we happen to stumble across. That could be as simple as getting excited by the most recent Google doodle, or finding a more engaging graph style on Instagram. We wanted to share some of the very best content that has excited, engaged, or educated us with you too. Read more
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Watch the full 37-minute video, featuring STAT Search Analytics' Rob Bucci and get another useful marketing video in your inbox every single month.
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A Beginner’s Guide to Ahrefs for Small-Batch Keyword Research
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Keyword Research is a fundamental principle of SEO. As marketers, we know by now that it can help drive traffic to our sites and improve organic search rankings. With the vast amount of tools available, it can be hard to find the right one. While doing keyword research for a client, Distilled Analyst Lydia Gilbertson introduced me to arguably the best tool out there - Ahrefs’ Keywords Explorer. Read more
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An Intern Empowered: What I Learned from a Summer at Distilled
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As a woman starting out in tech, my summer internship could have been intimidating, but instead, it was empowering. I’m here to give insight into what I have learned as a digital marketing intern and to highlight the tips and tricks that have taught me how to show confidence in my career and in myself as a woman in tech. Read more
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Starting with a New PPC Client: Getting Access and Checking Settings
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Taking on a new client account can be a daunting task, and is one that should be undertaken with meticulous attention to detail and process, as it is the foundation you will build your relationship with the client upon. It is important to get correct levels of access to the different platforms and establish communication channels right away. This post will briefly go over how to get access and some important settings to check during the proposal stage of working with a new client. Read more
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What We Learned in July 2017: The Digital Marketing Month in a Minute
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July has been a month greater than the sum of its parts. While perhaps no one story has dominated the web, the long-term implications of many of this month’s stories should be given great consideration. From Facebook putting more and more effort into becoming a news publishers, to Sundar Pichai’s continued ascent up the Alphabet ladder, these developments will only continue to grow in importance in the digital marketing world . But this is your chance to get ahead of the game.
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The 30-Minute Information Architecture Audit
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The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about. And yet, we spend hardly any time talking about the most important and easiest links of all - the ones on our own sites. The links in our templates, our footers, our faceted navs, and our hideous drop down nested mega menus. Read more
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Google Data Studio: Using Google Sheets as a Data Source
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Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And it’s also easier to get Google Analytics data into Data Studio than Sheets. Read more
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The Hierarchy of Evidence for Digital Marketing Testing
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In the two-and-a-bit years that I’ve been working in digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although many of them have value, there has to be a best way to make sure that the decision you make is the right one. I wanted to take my evidence-first way of thinking and apply it to this field. Read more
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Why You Need to be Building for Intelligent Personal Assistants
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Apparently seven years ago Jeff Bezos, inspired by a love of Star Trek, decided that Amazon should build a something that you can talk to, and which would turn your commands into actions. Now Amazon Alexa is competing with a growing number of intelligent personal assistants from almost every corporate behemoth around. In order for any one of these companies to win this race, they need individuals and companies to develop a lot of the programs, or at least the program-specific integrations, for them. Read more
