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iAcquire Co-CEO Talks Google Authorship
We invited Joe Griffin, Co-CEO and Co-Founder at iAcquire, to share his thoughts on the significance of Google Authorship and what this means for businesses. What is Google Authorship? Why is it important for search and branding? Google Authorship is a digital authentication process that allows... Read more
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Hello London! Come Along to our Digital Learning Hub
Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup. Oh and in case this... Read more
A Blogger is Not a One Night Stand
I’ve had a fair few relationships with your type now. After a year on the blogging market, I’ve been pitched to by hundreds of you – some good, some bad and some definitely ugly. I’m not naive and I’m in this for the same reasons as you. These things can be mutually beneficial but we’ve gotta figure out a few things first. 1. Do your research First and foremost, find out my name. I run my blog with a friend and we’re always being referred to as... Read more
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Bacon Mouthwash: How to Pull Off an April Fool’s Prank
This blog comes from Beverley Reinemann, one of Distilled’s own Outreach Specialists. I know what you’re thinking. Ok, not really, I’m not that good... Yet. I’ll rephrase. I know what you’re probably thinking: putting your time, effort and money into creating a marketing campaign centered... Read more
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Should I Jump on the Bitcoin Bandwagon?
For this week’s debate, we tackle the issue of Bitcoins. Two members of the Distilled team discuss whether they’d consider jumping on the bandwagon (please note, this is not meant as financial advice!) “there are numerous advantages” “inefficient as a currency” Tom Anthony, Distilled... Read more
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Writing Flow: An Interview with Kelton Reid from Copyblogger
The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the... Read more
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Putting the Spotlight on our Speakers!
As our industry has grown and developed a need for greater knowledge and understanding beyond the world of search, so too have our conferences. We’ve grown up, we’re no longer just hearing from search marketing experts. Attending a SearchLove conference now allows our delegates to expand their... Read more
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Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews
Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. The upcoming guide, No Words Wasted: A Guide to Creating Focused Content, (as you might have guessed) walks readers through content creation and strategy from beginning to end. One of the most crucial steps... Read more
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The Only Way is Up: This Week’s DistilledLive Video
This week we’re pretty excited to be hosting the very first DistilledU Masterclass. During this jam-packed day, our expert consultants will give an introduction to search marketing at a central London venue. Here’s Bridget Randolph and Tom Anthony to explain it all a bit better… You can read... Read more
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Should the Government do More to Protect Online Privacy?
Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy? “We need to update our governance structures” “It’s classic personal... Read more
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Moving the Needle in 2014: Increasing eCommerce Revenue and User Acquisition
It’s a new year, with new strategies and you’re in charge of growing your company’s revenue in 2014. But where will your increased sales come from and what activities will you focus on to move the needle? Look around and smell the roses, most likely your new source of customers and revenue will... Read more
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Standing out from the Clutter: What we can Learn from Traditional Advertising
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As internet marketers, we know how to strategize and design beautiful and engaging online content. However, with the onslaught of content creation for SEO and traffic-increase purposes over the past few years, we can’t just make another infographic, or even another interactive visualization. We now... Read more
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