Content Strategist

Content strategy and creative ideation plays a crucial role at Distilled. We are seeking  a passionate storyteller and conceptual thinker who can collaborate with a team of creatives to develop innovative digital campaigns.

As a part of the Creative team, this role reports to the VP of London and will lead creative campaigns from ideation to completion. A successful Content Strategist will understand how to translate client objectives into compelling brand stories that drive results. S/he will present these ideas with confidence and effectively manage the creative process ensuring client expectations are exceeded.  

About the Role:

Each day as a Content Strategist will be different, but a typical day could include:

  • Participating in client meetings to understand clients’ business objectives and marketing goals

  • Working with consultants to define project scope, costs, timelines and expectations

  • Developing creative briefs to ensure the marketing strategy and creative direction are aligned

  • Leading the ideation of story-driven creative campaigns alongside consulting and promotions teams

  • Assessing the feasibility of concepts and developing pitch decks to present finalised campaigns to clients

  • Developing messaging strategy, competitive analysis and content framework to guide creative campaigns

  • Oversee the creative process from concept to completion.  Leading the design and user experience process ensuring the campaign matches the client’s brand and story.

  • Collaborating with Consultants to report campaign updates and results

While the core responsibilities of this role will center around creative ideation and project management, a Content Strategist may also deliver:

  • Content development plans including developing voice and tone guidelines, editorial calendars and content distribution plans

  • Managing content production with in-house writers and freelancers

  • Content audits and gap analysis

  • Audience research and persona analysis

  • Customer journey maps through discovery strategies such as focus groups, interviews and surveys

  • Copywriting and editing for short and long-form content

  • Content development trainings

About You:

  • 3+ years in a digital environment with an emphasis on content strategy and managing interactive campaigns

  • You’ll understand the value of content and how to communicate that through appropriate KPIs

  • Well-rounded portfolio of digital campaigns showing an understanding of content and digital marketing strategies

  • Well-versed in content distribution channels; their associated audiences and limitations

  • Strong understanding of how to lead and direct creative ideation

  • Understanding of how to use qualitative and quantitative research to develop successful pitches and campaigns

  • Proven capability to translate creative concepts to compelling client presentations

  • Ability to manage multiple projects/teams at once while staying within timeline and budgets

  • Ability to balance creative and operational needs  

  • Excellent copywriting skills

  • Excellent written and verbal communication

  • Effective project management and reporting skills


  • Competitive salary
  • 25 days annual leave plus 8 bank holidays
  • Subsidised private healthcare and life insurance
  • 5% pension matching
  • Subsidised gym membership
  • A laptop and second monitor
  • Flexibility around working from home
  • A Kindle with a few books pre-loaded
  • A £750 happiness budget so you can buy stuff to make you happier at work such as a new flashy monitor, a new office chair, laptop upgrade or training
  • Company-funded drinks and snacks on Friday afternoons


(1 & 2) Staff manning the desk at our conference and at the after party. (3) Everyone at our recent Distilled-athon. (4) Pool volleyball game at a recent company getaway.