Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Britney is Senior SEO Scientist at Moz, and will be gracing the SearchLove stage for the very first time. In her day to day work she's buried in technical SEO and improving customer journeys. Recently she's been gracing our screens more and more via the Whiteboard Friday series.
Will is co-founder and CEO of Distilled, and is a regular on the SearchLove stage. Last year he took a look back at the history of Google with his session "From the Horses Mouth", and you can anticipate his session to change the way you think about search, both past and future.
Based on his recent writing about split testing for SEO and thoughts on voice search, this will be a session you definitely should see.
If you asked a UX professional whether users prefer one image or two on a blog post, they'd tell you to test it — trying to double guess users is foolish.
Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving. Last year I changed role and got the chance to treat SEO differently, running over 50 tests across different websites. This session will give an insight into what worked, and just as importantly, what didn’t.
Many of us think of our SEO and social media teams as having very little that connect each other. But what if successful social media could improve our SEO efforts? This is exactly what Merriam-Webster — the 180-year-old dictionary — did. In her session, Lisa will be walking through how Merriam-Webster used social media to find an authentic, engaging voice and connect with data-driven trends across topics from politics to pop culture. Learn how the result was an ecosystem effect that also drove SEO ranking and CTR success.
15 years experience doing and talking about search. Loves to speak at conferences about the future of search, and to think about search through different lenses.
Passionate about technology, the future, good people & good coffee. The founder of Hustle & Grind (eCommerce store for entrepreneurs) & Crate (content marketing software)
They say the robots are coming to take our jobs, let's let them, but keep the paycheque. Robin breaks down some essential tricks and skills to save you time and help you get through that ever-expanding to-do list.
It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch or don’t have massive amounts of investment money that you can rely on?
In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way.
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