In this talk, Carrie will cover her thoughts on link building and digital PR in 2023 and the metrics you should all care about that delivers commercial value for a business. With case studies and content, she will talk through ways in which you can build links where less = more, showing just 2 links which drove top positions for a 63K a month keyword and their strategic approach to achieving it. She will demonstrate how you can build high authority links into money pages (the holy grail) that generate high volume traffic also. You should walk away knowing what makes a good digital PR and link building strategy.
For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In this presentation, Rand will show what's happening to the web in government policy, privacy changes, tech shifts, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond.
You'll learn:
-How to measure those hard-to-measure channels and tactics
-Get workarounds for big tech's attempts to hide referral data
-Learn ways to avoid throwing money at ads for conversions that would have happened anyway
-Explore tactics that are hard to attribute, but undeniably powerful (and often far higher ROI than classic ad tactics)
3.7 Million videos are uploaded to YouTube every day, over a Billion TikTok videos are viewed every day, meaning our customers are consuming answers to queries on TikTok, Pinterest, YouTube and other places NOT on Google.. As more people move to these sites to get answers to their questions, what does that mean for the value / ROI of SEO and what can an SEO professional do to get a seat and help shape strategy at the next TikTok meeting?
That's what you're going to get, strategies to show your value in a world where content made with cameras is all the buzz, and we're still optimizing written content."
This session is all about how to talk to CEOs about SEO. How to talk turkey, move the needle and make hay, so to speak. We digital marketers talk a different language than most of the c-suite. And the harsh truth is that much of our terminology and beloved acronyms they just don’t care about. But there’s a way to break through! Join Daniel as he translates CEO talk and provides the keys to winning over your leadership team by explaining (1) what CEOs already know about SEO, (2) what numbers they care about, (3) how to reorient your SEO process into a business process, and (4) how to make the leadership care.
Wouldn't it be great to have a report that's actually actionable? A report where you can immediately see where your resources should be prioritized, and where you're wasting your time? Lots of analytics providers promise this, but the result is usually yet another page views and sessions by channel report. We can do better. In this talk, Dana will walk you through combining data sources in Looker Studio to build insightful and actionable dashboards.
Let's cut to the chase -> There are a million ways to win online today. You can create amazing scalable landing pages. You can create a backlink empire. You can create a bunch of pillar assets and clusters. The options are endless. But, how do you determine what is the best investment for your brand to make to generate organic traffic? Ross will share a framework that will help guide your thinking along with some tactical techniques and case studies you can steal.
Figuring out what to test is a different skill than doing a regular SEO audit. At SearchPilot, the team has experience of generating test ideas for many websites across loads of industries. In this presentation, Will is going to share tools, tips, and techniques for coming up with ideas as well as showing you how he thinks about different kinds of test results.
Are you ready to break free from the status quo and create a legacy that truly matters? Tiffany's high-energy and thought-provoking session will help you answer the question of 'who do I want to be known for?' and 'what moments do I want to experience?', all while giving you the tools to align your actions with your newfound understanding of your legacy.
This session is perfect for you if:
-You feel stuck in the goals of today and want to live a more meaningful life
-You're ready to break out of your comfort zone and think bigger
-You're ready to gain a fresh perspective on what legacy means to you and how to make it a reality.
In 2021, Google launched 4,366 changes to search -- nearly 12 per day! That doesn't even count the impact of Machine Learning, which is literally reshaping Google search in real-time. How can you possibly keep pace with the algorithm? Join Dr. Pete to learn how to stop chasing the algorithm, see the bigger patterns, and future-proof your SEO.
Join Jake Bohall, SEO veteran, as he shares strategies he used to leverage conversion rate testing to “convince” a client to implement high-priority SEO tasks. In this session you will:
-Learn how to use SEO as leverage to implement CRO (and vice-versa)
-Discover how to better balance headlines for improved rankings and revenue
-Utilize the buyer's journey to develop strategies that blend conversion best practices and SEO best practices to ensure the organic traffic you attract generates the conversions you want
COVID changed the way that customers shop, but most businesses and marketers haven't changed their strategies or tactics. In this action-packed session, Greg will explain the difference between traditional SEO and Local SEO, with specifics on how Local SEO has changed over the last few years. You will learn which signals influence local visibility and exactly how to optimize those signals. He'll also walk through the big changes to Google Business Profiles (formerly Google My Business), including the switch from the old GMB dashboard to the new in-search editing experience. He'll also share helpful data from a massive research project with over 6.1 million data points on over 8000 Google Business Profiles.
How to set a framework to identify high impact/low effort actions to prioritize in any SEO process to see results faster
What are the most common scenarios to find SEO low hanging fruit to prioritize in execution, and how to easily identify them at scale, from leveraging search features, improving search result snippet, to fixing content cannibalization issues.
SEO tools to use to automate the identification of SEO low hanging fruit opportunities.
Link building can help sites grow organically, but many find it inherently spammy. Even Google considers certain link building tactics as link schemes, so how do businesses get backlinks in a non-spammy way? In this talk, Debbie will cover how to develop the right mindset and what non-spammy tactics get quality links.
Universal Analytics is still set to be deprecated on July 1, 2023 for all properties using the free version (and July 1, 2024 for 360 properties). GA4 has come a long way since we last met, so let's review. In this session, Krista will run through some of the highlights released in GA4 in the past year, show off some cool features that will hopefully make the transition a little less painful, and speculate as to what may or may not be accomplished before UA is sunset for a majority of users.
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