San Diego - 23 & 24 February 2017
Power up your skills over two days, with cutting edge digital marketing presentations. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You’ll join the rest of the search community at the amazing Paradise Point resort.
Day 1 – Thursday 23rd February
WhatsAppening with Chat App Marketing Now
Jes StilesRingier Emerging MarketsChat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of messaging apps and their chatbots, Jes will discuss case studies of successful strategies; highlight tactics and practical tips for optimal user engagement; and look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact of this
Conversions in a Landing Pageless World: How New Technology is Changing the Way We Buy
Purna VirjiMicrosoftHow will customers transact in a landing pageless world? The reality is, our digital purchase behaviors have been changing rapidly in small but growing segments such as Amazon image search or ordering pizza from Dominos via your Xbox. We’re reaching a point where the landing page - and sometimes even keywords - are not necessary anymore. In this session, Purna will explore emerging search trends such as artificial intelligence, messaging commerce and conversation as a platform to uncover what we need to be doing now to best prepare.
Snooping Into Google's Insights on Searcher Intent: How to Target the Right Content to the Right Customers at the Right Time
Rob BucciSTAT Search AnalyticsGoogle is telling us what our customers are looking for; they've spent billions doing the research. All we have to do is pay attention. In this session, Rob will provide a guide for how you can take cues from Google, and create better strategies for gaining the attention of your customers at each stage of the purchase funnel.
Does Google Still Need Links?
Tom CapperDistilledGoogle now has a whole host of signals to choose from, and while links still seem to correlate with rankings, the relationship is more complex than ever. In this presentation, Tom will explore whether and when links still count, what might replace them, and how SEOs should build site equity in 2017 and beyond.
Avoid Panic Attacks With a First Alert System for Your Data
Annie CushingAnnielyticsWe’ve all been there: the site goes down; organic traffic plummets; your emails hit the Promotions tab; your AdWords keywords turn to (not set) … you get the idea. We’re talking about the stuff that PTSD for marketers is made of. Annie will show you how to set up a first-alert system in Google Analytics to let you know the first sign of trouble before it’s too late.
Content Marketing Moneyball
Larry KimWordstreamThe content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
Social Business, Content Advertising and MarTech Strategies That Drive Growth
Travis WrightCCP.DigitalIn this session, Travis will share thoughts on a company-wide social business strategy, discuss tactics around organic content amplification and account-based content advertising. The final portion of his presentation will focus on the components that drive a solid marketing technology stack within your business. There will be jokes, gifs, and fist bumps for everyone one in attendance.
Success Beyond Links: How To Make Your Content More Valuable
Vicke CheungDistilledThe line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Ranking Factors in a Mobile-First World
Marcus ToberSearchmetricsWith Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
“Great Content" is Not Enough: Why Some Pieces Make the Leap While Others Languish in Obscurity
Rand FishkinMozWe've all visited amazing content on the web, shared it with our networks, bookmarked it, loved it, and used it, only to find that when we search for it in the future... it doesn't rank?! Supposedly, Google exists to reward precisely these types of great works, and yet, many times mediocrity and awfulness outrank the truly remarkable stuff. In this presentation, Rand will dig into why this happens, what separates ranking content from non-ranking content, and what we can learn about the SEO and marketing processes from these examples.
Day 2 – Friday 24th February
Intonation Matters: A New Approach to Search UX
Wil ReynoldsSEER InteractiveMost of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.
Aiming for Impact: A Conversion-Centric Approach to Content Marketing
Hana AbazaUberflipWe’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Low(er) Risk Link Building Tactics for 2017 and Beyond
Kirsty HulseManymindsWhilst links should still be something we try to earn in 2017, we should begin to think of them as an added bonus, rather than a primary objective. Kirsty will share tactics of how to secure links without huge time and resource investment, to minimize the risk and diversify the positive impact of link building in a content world.
Content Chaos: Generating Traction With Content Experiments
Ross SimmondsRoss will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. Whether it’s experimenting with content on Reddit, Slideshare, Quora or Instagram, Ross shares some of the best lessons he's learned over the years.
The State of Content
Tom CritchlowFiercely CuriousIt’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Dr. Evil’s Guide to Utter World Domination Through Local Seo
Greg GiffordDealerOnWith the rise of mobile, everyone needs Local SEO. Using his own extensive research, Greg will discuss how Local is more necessary than ever before, and share his latest tips on local optimization and advanced tips for getting maximum visibility in local searches. He’ll also dig into Facebook Ads for local SEO ending with some of his most creative and unique ideas for better ad performance.
Mike KingipullrankMachine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.
Don't Buy Your Customer a Beer: How to Turn Customer Research Into High-Converting Copy
Joel KlettkeBusiness Casual CopywritingWant to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
The New Mobile
Emily GrossmanMobileMoxieHow has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
Knowing Ranking Factors Won't Be Enough: How To Avoid Losing Your Job to a Robot
Will CritchlowDistilledUnder Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
SearchLove jump started my career and changed the way we do online marketing. Anyone who works in this industry needs to be there.Chase Richards, Kaplan International.
Check out some clips of industry leaders speaking at previous SearchLove conferences.
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Every session takes place in the same room. That means no difficult decisions and no rushing around between presentations.
We know networking can be hard. Our intimate conference room and relaxed parties make mixing with your industry peers that bit more natural.
Our in-house team looks after every detail: fresh food prepared with local ingredients, rock-solid wi-fi and that chilled beer when you're finished for the day.
Get feedback on your website at a site clinic.
One-on-one time with a consultant
After a busy time learning, unwind at our lunches and parties. Hang out with the people you've been chatting to online and make new contacts.
Clink glasses with all the speakers at this exclusive gathering. The small group will tuck into gourmet food and wine while talking through any hot topics in online marketing.
Glowing fires, evening sun, a beer in your hand. The Pool Lawn makes for a vibrant party atmosphere where plenty of food and a generous drinks tab will keep us all in high spirits.
These drinks serve up another chance to speak to anyone you missed the day before. Wind-down and exchange contact details as the waves lap by the Baleen Lounge.
Set to the backdrop of beautiful Mission Bay, Paradise Point combines beach-side charm with high tech facilities and modern comfort. Rock solid Wi-Fi will keep delegates online, as they place their laptops on the desks in the classroom-style setting.
- Meet your industry peers and compare experiences
- Get inspired by new ideas and different ways of thinking about marketing
- Learn about the latest actionable techniques to use back in the office
- Widen your field of knowledge on a diverse range of topics
The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
- Be inspired by new ideas and different ways of thinking about marketing
- Learn about the latest techniques to use back in the office
- Get to know your industry peers and compare experiences
- Widen your field of knowledge across a diverse range of topics
Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, Creare Group.
- Get inspired by new ideas and different ways of thinking about marketing
- Learn how to integrate marketing campaigns for optimum effect
- Hear about predictions and future trends in search
- Share experiences and ideas with other people in the industry
Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve. Katherine Dawson, Owner & Creative Director of Strategy Digital.
- Get to grips with all the latest skills and techniques
- Be inspired by success stories from a diverse range of companies
- Ask questions to industry leaders who run businesses
- Spend focused time on the most relevant topics
Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.