Searchlove Conference

San Diego - March 26 & 27, 2020

Power up your skills over two days, with cutting edge digital marketing presentations. From analytics and optimization, to content and paid promotions, all the crucial topics are covered.

Tickets

Buy four tickets get one free

Early bird prices increase on February 7

Choose from the following options:

  • Ticket

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Wed, March 25th, 6.30pm
    Full Price: $1299.00
    $999.00
    - +
  • Video Bundle

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Wed, March 25th, 6.30pm
    Full Price: $1349.00
    $1049.00
    - +
  • VIP Bundle

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Wed, March 25th, 6.30pm
    Full Price: $1599.00
    $1299.00
    - +
    Only 6 left!

Topics & Schedule

Day 1 – Thursday 26th March

  • dominic-woodman 09:00
    Welcome to SearchLove San Diego 2020
    Dominic Woodman
    Distilled
    After a successful spell as Emcee for SearchLove London, we are delighted to announce that Dominic will be hosting this year’s San Diego conference. His day job consists of being a senior consultant for Distilled, perfectly positioning him to question our speakers and make sure we get every drop of knowledge from them.
  • 09:10
    Breaking Out of the Audit Trap
    Matthew Brown
    MJBLabs
    SEO audits are usually the leadoff feature of a consulting or in-house campaign and they are rarely memorable. In this session, Matthew will use examples from his years working with well-known brands to explain how to create an SEO playbook that can both change a company's direction as well as match up with the signals Google is looking for in a top-ranked site.
  • britney 09:50
    Machine Learning and Technical SEO
    Britney Muller
    Moz
    Britney made her way out to Colorado after graduating from the University of Minnesota to fulfil her dream of being a snowboard bum (*cough* and because she couldn't find a job). In her downtime, she began learning about SEO and how to build websites. With her growing skillset, Britney founded Pryde Marketing, a boutique medical marketing agency in 2013 and is now the Senior SEO Scientist at Moz and the face of Whiteboard Friday.
  • 10:30
    An Update from Distilled
    Will Critchlow
    Distilled
    A quick-fire session that will bring you up to speed with the latest happenings at Distilled and focus on key moments in the search industry over the past 12 months.
  • 11:20
    Optimizing for the Eye: Physiology Tricks for Search & Conversion
    Angie Schottmuller
    Interactive Artisan
    Sometimes the biggest marketing opportunities lie on the surface of first impressions. Join this session for a fascinating glimpse at how you can leverage physiology (how things are physically processed by the eye) to tangibly improve the user experience. Angie will walk through mind-blowing science of illusions, color and directional cues with case studies and frameworks that you can immediately leverage to reduce bounce, improve CTR, and grow conversions.
  • 12:00
    Community Speaker Session
    Community Speaker
    We are currently accepting community speaker applications for this years conference. The deadline for final submissions is December 17th, 2019. If you'd like more information head to https://www.distilled.net/resources/searchlove-san-diego-2020-community-speakers/
  • 12:20
    Community Speaker Session
    Community Speaker
    We are currently accepting community speaker applications for this years conference. The deadline for final submissions is December 17th, 2019. If you'd like more information head to https://www.distilled.net/resources/searchlove-san-diego-2020-community-speakers/
  • 13:40
    How The Top 1% of SEO and Content Strategies Do It: A Breakdown of the Best Performing Tactics
    Andy Crestodina
    Orbit Media Studios
    From the first keyphrase to the final click, this session connects all the dots. Learn how to build a bridge between the Google search results page and your website’s lead form and make that bridge a fast-flowing highway of continuous demand. What topic naturally attracts links? What formats are outperformers? Which collaborators are most important? Which tools and reports show you the best opportunities fast? Learn the most effective tactics according to research, 20-years of SEO and experience with 1000+ clients. Andy will walk through the process for driving rankings, relationships and relevance.
  • 14:20
    Unmasking Imposter Syndrome: 6 Lessons From a Marketing Fraud
    Tiffany Da Silva
    DaSilva Consulting
    We've all been there. You finally step foot into the job you've wanted forever only to feel like you aren't good enough for the role, or worse, a complete fraud. You're not alone, an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk, Tiffany shares her own experiences along with the framework and tools she uses every day to eliminate it.
  • 15:30
    On-Page Best Practices That Harm Your Traffic
    Emily Potter
    Distilled
    SEO A/B testing has revealed to us that many "best practices" changes actually harm your organic traffic, and oftentimes they are culprits you wouldn't have expected. This talk will go over a selection of case studies from our testing platform, DistilledODN, and how using a hypothesis testing model has enabled us to gain new insights into SEO that we previously haven't had before.
  • 16:10
    Janitors Don't Talk to CEOs
    Wil Reynolds
    SEER Interactive
    SEO is Janitorial ... I need links (check). I need an audit (check). I need 19 pieces of content a week (check). I need a ranking report (check). How confusing outputs (a to-do list of tasks to be checked) with outcomes (what completing that to-do list enables) is why search is often at the kiddie table of marketing. In this presentation Wil shares how knowing too much about search hurt his career, internal examples of how he level up his staff, and how everything changed when he started asking "consultant questions" to dig deeper.
  • 17:30
    Networking Party
    Take some time to unwind and discuss the day, as we head to the beach for drinks and nibbles around the firepits. This is the perfect opportunity to introduce mingle with speakers, the Distilled team and fellow attendees. This event will continue until ~10:00pm.

Day 2 – Friday 27th March

  • dominic-woodman 09:15
    Introduction to Day Two
    Dominic Woodman
    Distilled
  • 09:25
    Building a Content Machine
    Mike King
    ipullrank
    Mike leads an agency called iPullRank and specializes in content strategy, machine learning, SEO, paid media, and conversion rate optimization. He has a background in software and web development and will be joining us in San Diego to discuss how you can build a content machine for your brand.
  • 10:05
    ¡Más PPC Por Favor! How to Break Into Bilingual Search Campaigns
    Francine Rodriguez
    Wordstream
    Everyone wants más out of their PPC but as digital marketers we hit that search wall and start looking to new campaign types or networks to compensate when growth is stagnant. In this session, we will uncover why the Hispanic audience in as important market to reach online and will learn best practices to start experimenting with bilingual campaigns.
  • 11:15
    Changes That Have Taken Traffic From Your Analytics
    Tom Capper
    Distilled
    What if we told you that if you're doing just as well as you were last year, you should expect your analytics data to be down? In this talk, Tom will talk about how users, apps, browsers and regulations are all evolving in ways that compromise popular analytics platforms. He'll also talk about how you can get around that, and whether you should.
  • 11:55
    Neuromarketing Mind Hacks That Will Make Your Content Marketing More Effective and Drive More Leads
    Flavilla Fongang
    3 Colours Rule
  • 13:35
    On-Page SEO Geek Out with Title Tags and More
    Cyrus Shepard
    Zyppy
    A lonely man. A title tag. A 10-year obsession. In this session, Cyrus shares insight and experimental data from optimizing thousands of title tags and other on-page elements. Plus, an exploration of some of the best on-page optimization tools & techniques.
  • 14:15
    Design Data-Driven Reports That Turn Critics into Cheerleaders
    Amy Hebdon
    Paid Search Magic
    Client reporting needs an overhaul. Most dashboards and templates are built for marketers, not stakeholders, leaving clients confused and resistant to important take-aways. In this session, we'll borrow the best ideas from journalism, psychology, data visualization, information design, conversion copywriting and storytelling to prepare reports that matter to your audience, promote emotional buy-in and drive meaningful change.
  • 16:05
    Misunderstood Concepts at the Heart of SEO
    Will Critchlow
    Distilled
    Will is the Founder and CEO of Distilled, and a SearchLove regular. He speaks at conferences around the world sharing his thoughts on the future of digital, and Google in particular. He will be speaking in San Diego about areas of search and SEO that are poorly-understood, and often poorly-explained by Google.
  • dominic-woodman 16:45
    Closing Words and Thanks!
    Dominic Woodman
    Distilled
    Closing words and final takeaways from our emcee, Dominic Woodman
  • 17:00
    Industry Drinks
    After two days of talks and learning, it's time to relax. Staying on site at Kona Kai resort we'll head to a private garden area for a final catch up, along with fun and games. Feel free to bring along a colleague or friend for you last chance to hang out with our speakers, team and other attendees. This event will take place between 5:00pm and 8:00pm.
chase-richards
SearchLove jump started my career and changed the way we do online marketing. Anyone who works in this industry needs to be there.Chase Richards, Kaplan International.

Previous sessions

Check out some clips of industry leaders speaking at previous SearchLove conferences.

will
Will Critchlow
Emily Grossman
Kirsty Hulse
 
 
 

Previous Attendees

  • adidas
  • adobe
  • asda
  • booking.com
  • burberry
  • care.com
  • cheapflights
  • demand-media
  • directline-group
  • ebay
  • ebuyer
  • econsultancy
  • edvisors
  • emirates
  • experian
  • financial-times
  • finder
  • flight-centre
  • flipkey
  • google
  • hotels.com
  • ig-group
  • ihg
  • ikea
  • interflora
  • iprospect
  • jd
  • just-eat
  • last-minute
  • marriot
  • moneysupermaket
  • mothercare
  • nokia
  • oxfam
  • phones4u
  • redbull
  • rightmove
  • schuh
  • simplybusiness
  • skylight
  • skyscanner
  • staples
  • the-home-depot
  • travelex
  • tripadvisor
  • u-haul
  • zillow

Keep me informed about this and other conferences

Features & Benefits

  • Every session takes place in the same room. That means no difficult decisions and no rushing around between presentations.

    Single track

  • Get feedback on your website at a site clinic.

    Keynote style sessions

  • Our in-house team looks after every detail: fresh food prepared with local ingredients, rock-solid wi-fi and that chilled beer when you're finished for the day.

    Thoughtful planning

Conference Venue

 

Kona Kai

Your exclusive entrance to the grand pacific ocean. Based right on the waterfront with views out over the marina. Rock solid Wi-Fi will keep delegates online, as they place their laptops on the desks in the classroom-style setting.

Accommodation

 

Make the most of your time at SearchLove by staying on site at Kona Kai Resort.

Our discounted room rate is $184 per night plus taxes. You can purchase hotel nights directly through us when you purchase your conference ticket. Alternatively, you can access our group rate here.

Is this for me?

  • In-house SEOs

    • Meet your industry peers and compare experiences
    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Widen your field of knowledge on a diverse range of topics
    The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
  • Agency SEOs

    • Be inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest techniques to use back in the office
    • Get to know your industry peers and compare experiences
    • Widen your field of knowledge across a diverse range of topics
    Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, Creare Group.
  • Marketing Managers

    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn how to integrate marketing campaigns for optimum effect
    • Hear about predictions and future trends in search
    • Share experiences and ideas with other people in the industry
    Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve.  Katherine Dawson, Owner & Creative Director of Strategy Digital.
  • Business Owners

    • Get to grips with all the latest skills and techniques
    • Be inspired by success stories from a diverse range of companies
    • Ask questions to industry leaders who run businesses
    • Spend focused time on the most relevant topics
    Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.

Frequently Asked Questions

Can I pay via invoice / purchase order number?
Yes, email us at events@distilled.net for full details. The invoice must be paid immediately on receiving the invoice.
Are there any group discounts?
Yes, we offer buy 4 get 1 free, buy 8 get 2 free, and so on. If these aren’t suitable, please get in touch: events@distilled.net
Do I need to be an expert to attend the conference?
Not at all, people of all experience levels are welcome. We do pitch our sessions at an advanced level to make sure the content is new and inspiring. However, if there is something that you are unclear on, please come and chat to one of our team or a fellow delegate during the breaks. We’re a friendly bunch!
Will I receive a paper ticket?
No, we don’t issue any paper tickets for our conferences. Instead, you should receive a confirmation email once you have purchased your ticket(s). Then, when you arrive at registration on the morning of the conference, you will need to come to the desk and collect your lanyard.
What are the timings on the day?
On day 1, registration opens at 8am, and the first session starts at 9am. The last session finishes at around 5.30pm followed by our networking party. On day 2, the first session starts at 9.15am, and the last session finishes at around 5pm followed by our industry drinks.
Are refreshments provided?
Very much so! A delicious lunch is provided to all delegates, as well as a light breakfast, plus coffee, tea and snacks throughout the day.
Will I receive the slides after the conference?
Yes, all the slides are linked to from our live page: distilled.net/live. This is also where you can provide feedback for our events team and our speakers
Are there opportunities to ask the speakers questions?
Yes, there are lots of networking opportunities throughout the two days: during the breaks, at the party and industry drinks, as well as the VIP dinner. We also try to schedule a Q&A with the speaker after each presentation.
Is this event for me? I am in-house / agency / freelance / a business owner.
Yes, it’s for everyone. We cover a wide variety of topics and areas. Read more in the ‘Is this for me?’ section on each conference’s promotional page.
Will the conference be recorded?
Yes, we film all of our conferences and you can purchase a video ticket in the tickets section. Alternatively, if you’re a paid member of DistilledU, you will receive all of our conference videos for free.
Can I pitch to speak at the conferences?
You can submit a pitch to speak at SearchLove here: https://goo.gl/forms/mFbgUFQSucgLJEUT2
VIP Dinner? Tell me more!
For VIP ticket holders only, the dinner is a fantastic chance to spend time with the conference’s expert speakers. We always choose an up-market venue with a private dining room, delicious food and wine. This is a not-to-miss evening!
Future Conferences - can I be kept informed?
To be the first to hear about the conference series, sign up for Email Alerts here