Searchlove Conference

London - 17 & 18 October, 2016

Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You’ll be joining search marketers from across the world at this London event, where the most ambitious minds of the community meet amongst the buzz of the tech capital.

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Choose from the following options:

  • Ticket

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Sunday 16th Oct 6.30pm
    £899.00 + VAT
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  • Video Bundle

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Sunday 16th Oct 6.30pm
    £929.00 + VAT
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  • VIP Bundle

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Sunday 16th Oct 6.30pm
    £1149.00 + VAT
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SearchLove jump started my career and changed the way we do online marketing. Anyone who works in this industry needs to be there.Chase Richards, Kaplan International.

Previous sessions

Check out some clips of industry leaders speaking at previous SearchLove conferences.

Will Critchlow
Adria Saracino
Rand Fishkin

Previous Attendees

  • Adidas
  • Adobe
  • ASDA
  • Burberry
  • Cheapflights
  • Demand Media
  • Directline Group
  • Ebay
  • Ebuyer
  • Econsultancy
  • Edvisors
  • Emirates
  • Experian
  • Financial Times
  • Finder
  • Flight Centre
  • Flipkey
  • Google
  • IG Group
  • IHG
  • IKEA
  • Interflora
  • iProspect
  • JD Sports
  • Just Eat
  • Last Minute
  • Marriot
  • Money Supermaket
  • Mothercare
  • Nokia
  • Oxfam
  • Phones4u
  • Redbull
  • Rightmove
  • Schuh
  • Simply Business
  • Skylight
  • Skyscanner
  • Staples
  • The Home Depot
  • Travelex
  • Tripadvisor
  • U-Haul
  • Zillow

Features & Benefits

  • Every session takes place in the same room. That means no difficult decisions and no rushing around between presentations.

    Single track

  • We know networking can be hard. Our intimate conference room and relaxed parties make mixing with your industry peers that bit more natural.

    Industry contacts

  • Our in-house team looks after every detail: fresh food prepared with local ingredients, rock-solid wi-fi and that chilled beer when you're finished for the day.

    Thoughtful planning

  • Get feedback on your website at a site clinic.

    One-on-one time with a consultant

Keep me informed about this and other conferences

Topics & Schedule

Day 1 – Monday 17th October

  • 09:00
    Introduction to SearchLove!
    Will Critchlow
    A warm welcome from our compere Will Critchlow, Distilled's Founder and CEO. Will will be introducing the speakers and taking questions from the floor after each session.
  • 09:10
    The mindset of successful Outreach
    Lisa Myers
    Verve Search
    Creative campaigns can do wonders for SEO, but even the best creative campaign won’t go anywhere without a push. Outreach of creative campaigns is a big part of what makes a campaign successful. Lisa will be sharing the secret of successful outreach; mindset. Inspiring the right mindset is what will push your campaigns and help you achieve the seemingly impossible.
  • 09:50
    Why user-focused content is the death of ranking factors
    Marcus Tober
    With the evolution of machine-learning approaches, like RankBrain, coupled with the importance of content relevance, old-fashioned SEO tactics have died a sudden death – and traditional ranking factors are following suit. Today’s challenge for every digital marketer is to uncover specific user intent. In this session, you will learn how to meet the needs of your online audience by using data-driven technologies, and create the perfect content for every stage of the customer funnel.
  • 11:00
    Stand out to YOUR crowd: A framework for customer-driven copywriting
    Amy Harrison
    Write With Influence
    Customers aren’t just inundated with marketing messages, they’re inundated with the same messages. The result is people are learning to ignore what they’ve seen before. In this talk you’ll get a framework for writing copy that breaks through that noise, sounds different from competitors and, speaks to your customers’ desires while selling the value of what you do.
  • 11:40
    Tactical Keyword Research in A RankBrain World
    Dr. Pete Meyers
    Google launched RankBrain 18 months ago, and yet we still barely understand what it is or does. RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
  • 13:20
    How to get insight from your logs (and start using all that free Google data)
    Dominic Woodman
    In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
  • 14:00
    Ten CRO truth bombs that will change your approach to conversion rate optimisation
    Larry Kim
    You can increase conversion rates by A/B testing on-page elements like design, images, copy, UX, etc. But what if there was a different way that yielded 10x more conversion leverage and didn’t even involve touching a landing page – but instead focused on influencing the right people before and after they visit your site. Learn how new marketing technologies are rendering conventional CRO thinking obsolete.
  • 14:40
    The Secrets of Storytelling
    Bas van den Beld
    State of Digital
    “Storytelling” is hot. It’s useful and fun. Yet most marketers fail to make the most out of it. Storytelling is more than just talking about your businesses. It is content marketing combined with psychology. Bas van den Beld will take you on a surprising trip through storytelling land. With great examples of stories combined with neuromarketing, Bas will show you the hidden secrets of storytelling.
  • 15:40
    Debate time with Will Critchlow and Rand Fishkin
    Rand Fishkin
    The gloves are off and real opinions come out as the magnanimity of collegial goodwill is temporarily suspended. Watch two seasoned competitors: Will Critchlow, founder of Distilled, a highly regarded consultant and speaker possessed of a shockingly distinguished accent take on the magnificently moustachioed Rand Fishkin, founder of Moz, filmer of whiteboard videos and maker of software as they bring their polemic to the topic of marketing. Prepare for a hotbed of discourse, fiery rhetoric and verbal jabs. Will they find common ground? Which shall win your contempt, and which your praise? Find out in the first ever live search debate. Moderated by experienced consultant Bridget Randolph.
  • 16:25
    SEO Split-Testing - How You can Run Tests and what We've Learned
    Tom Anthony
    Google is a black box, and for almost 20 years SEOs have run experiments and tested ideas trying to understand what makes the search engine tick. Until recently, it's been really hard to run robust tests that isolate the effects of SEO changes. At Distilled, we have been using new tools and statistical approaches to run split-tests. In this session, Tom is going to talk about how you can run your own A/B tests, some of the experiments we've run and the results we've seen, and share some thoughts about the future of SEO testing.

Day 2 – Tuesday 18th October

  • 10:10
    Make your marketing memorable with visual storytelling
    Jessica Gioglio
    The Savvy Bostonian
    Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000x faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries.
  • 10:50
    The changing landscape of mobile search
    Bridget Randolph
    Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
  • 12:00
    WhatsAppening with Messenger App Marketing
    Jes Stiles
    Ringier Emerging Markets
    Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of WhatsApp, Facebook Messenger, Viber and other chat apps, we set the stage with a quick overview of what makes each of these networks special. Then we’ll go deeper to look at real-life data showcasing successful strategies and highlighting tactics you can use to earn more visibility. Finally, we will look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact.
  • 12:40
    Taking the Top Spot: How to Earn More Featured Snippets
    Rob Bucci
    STAT Search Analytics
    Featured snippets (also known as answer boxes) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site. And just for the SearchLove audience, this will be the first time that Rob has publicly shared data on featured snippets for mobile searches.
  • 14:20
    Habits of Advanced Conversion Optimisers
    Stephen Pavlovich
    Conversion Factory
    Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
  • 15:00
    Hacking RankBrain and other machine learning algorithms: 5 SEO weapons to survive SEO judgement day
    Larry Kim
    Machine-learning based search algorithm, RankBrain, quietly debuted last year as Google's third most weighted ranking signal. It may displace links and on-page SEO factors as Google’s #1 SEO ranking factor some day in the distant future: SEO Judgement Day. This session will reverse engineer how RankBrain and other machine language enabled algorithms actually work, exposing critical vulnerabilities. We’ll also share unusual ways to greatly benefit from future updates. Attend this session if you want your rankings to live.
  • 16:10
    Get Their Attention: Extreme Data Viz Makeovers for Maximum Presentation Impact
    Lea Pica
    Are your executives and clients falling asleep during your testing presentations? Chances are your slide design and data visualisations are obscuring your valuable insights. Lea will take you through her four-step proprietary PICA methodology for creating slides and data visualisations that effectively communicate your data story and informs decisions. Using live examples, she will arm you with a solid framework for assessing the effectiveness of all your future data visualisations to create the impact you’re looking for. She'll also give a sneak peek at several up-and-coming chart types that you won't find out of the box in any data viz tool.
  • 16:50
    Why People Buy. Remembering the People Behind the Clicks.
    Wil Reynolds
    SEER Interactive
    Wil's talk will look at the role that words play, and we'll look at amazing, compelling copy that showcases the power of words. His talk will also go over ways to improve your empathy for customers and what it's like to be in their shoes. There'll also be an interesting look at how we can incorporate interviewing into the keyword research process. However, all these big ideas, mean nothing if we don't show you how to make the pitch to a reluctant boss, or client, so we'll end on how to pitch the value to get the buy in.
The best part of the entire event is making friends with so many of the amazing people in our industry. Mackenzie Fogelson, Mack Web.

Networking Events

After a busy time learning, unwind at our lunches and parties. We create lots of opportunities for you to better get to know your community.

  • VIP Dinner

    Dine in style with the SearchLove speakers at this intimate gathering. Small groups will enjoy fine cuisine and drinks at an exclusive restaurant while asking the experts for advice and tips. VIP ticket holders only.

  • Searchlove Party

    We love to party! Join us at Amber Bar where a vibrant atmosphere awaits just a short walk away. Lots of food and a generous drinks tab will keep energy levels high as everyone parties at this cool venue.

  • Industry drinks

    It's not over yet. At this second evening's event, attendees are joined by local industry professionals for a few more drinks and a chance to re-cap the two days.

SearchLove is the can't miss search event of the year. David Wilson.

Conference Venue

The Brewery

Dating back to 1750, the London Brewery combines historic charm with modern comfort in its present role as a conference venue. Rock solid Wi-Fi will keep delegates online, as they place their laptops on the desks in the classroom-style setting.

Location: 52 Chiswell Street, London, EC1Y 4SD


Make the most of your time at SearchLove by staying right next door to the conference venue. We have a discounted rate with The Montcalm - London City. Reservation requests can be emailed to or by calling 0207 479 2233 and quoting reference: DIST161016.

The rates:

Saturday 15th and Sunday 16th October: £160+vat per room, including breakfast and Wi-Fi

Monday 17th, Tuesday 18th, Wednesday 19th October: £210+vat per room, per night, including breakfast and Wi-Fi

Please note: The above rates are subject to availability and they end on September 16th 2016. 

We have also put together a SearchLove London HotelMap that shows the nearby accommodation options and best possible rates and special offers:

We have a discounted rate with The Thistle, Barbican. Reservation requests can be emailed to or by calling 0800 330 8002 and quoting reference: CONF160316.

£160 per night, including breakfast. Discounted rate available until September 19th 2016. 

At the networking events I spoke directly to industry leaders who listened to my problems and gave me concrete solutions to take back to the office. MyIrishJeweler.

Is this for me?

  • In-house SEOs

    • Meet your industry peers and compare experiences
    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Widen your field of knowledge on a diverse range of topics
    The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
  • Agency SEOs

    • Be inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest techniques to use back in the office
    • Get to know your industry peers and compare experiences
    • Widen your field of knowledge across a diverse range of topics
    Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, Creare Group.
  • Marketing Managers

    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn how to integrate marketing campaigns for optimum effect
    • Hear about predictions and future trends in search
    • Share experiences and ideas with other people in the industry
    Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve.  Katherine Dawson, Owner & Creative Director of Strategy Digital.
  • Business Owners

    • Get to grips with all the latest skills and techniques
    • Be inspired by success stories from a diverse range of companies
    • Ask questions to industry leaders who run businesses
    • Spend focused time on the most relevant topics
    Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.