Searchlove Conference

London - 15th & 16th October, 2018

Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You’ll be joining search marketers from across the world at this London event, where the most ambitious minds of the community meet amongst the buzz of the tech capital.


Buy four tickets get one free

Choose from the following options:

  • Ticket

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Sunday 14th Oct 6.30pm
    £979.00 + VAT
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  • Video Bundle

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Sunday 14th Oct 6.30pm
    £1009.00 + VAT
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  • VIP Bundle

    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • Conference Videos
    • VIP Evening With Speakers Sunday 14th Oct 6.30pm
    £1279.00 + VAT
    Sold out!
SearchLove jump started my career and changed the way we do online marketing. Anyone who works in this industry needs to be there.Chase Richards, Kaplan International.

Previous sessions

Check out some clips of industry leaders speaking at previous SearchLove conferences.

Will Critchlow
Adria Saracino
Rand Fishkin

Previous Attendees

  • Adidas
  • Adobe
  • ASDA
  • Burberry
  • Cheapflights
  • Demand Media
  • Directline Group
  • Ebay
  • Ebuyer
  • Econsultancy
  • Edvisors
  • Emirates
  • Experian
  • Financial Times
  • Finder
  • Flight Centre
  • Flipkey
  • Google
  • IG Group
  • IHG
  • IKEA
  • Interflora
  • iProspect
  • JD Sports
  • Just Eat
  • Last Minute
  • Marriot
  • Money Supermaket
  • Mothercare
  • Nokia
  • Oxfam
  • Phones4u
  • Redbull
  • Rightmove
  • Schuh
  • Simply Business
  • Skylight
  • Skyscanner
  • Staples
  • The Home Depot
  • Travelex
  • Tripadvisor
  • U-Haul
  • Zillow

Keep me informed about this and other conferences

Features & Benefits

  • Every session takes place in the same room. That means no difficult decisions and no rushing around between presentations.

    Single track

  • Get feedback on your website at a site clinic.

    Keynote style sessions

  • Our in-house team looks after every detail: fresh food prepared with local ingredients, rock-solid wi-fi and that chilled beer when you're finished for the day.

    Thoughtful planning

Topics & Schedule

Day 1 – Monday 15th October

  • 09:10
    No one wants to watch another commercial
    Julie Scott
    Onion Labs
    When is the last time you scrolled through your social feed excited to click on ads? If you said never, you’re not the only one. Consumers don’t want to watch another ad. They want to be entertained. Onion Labs is the content division inside the walls of The Onion. Julie will share how Onion Labs has combined the best comedy writers in the U.S. with some incredibly talented marketers to create a custom content studio that teaches brands to leverage comedy & entertainment to reach the publisher’s coveted target audience.
  • 09:50
    The two-tiered SERP: Ranking for the most competitive terms
    Tom Capper
    Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms - but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this talk, I’ll dig into whether and how Google is going beyond our normal understanding of ranking factors, and how we need to react.
  • 10:30
    10 Conversation Changing Visuals
    Wil Reynolds
    SEER Interactive
    Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
  • 11:40
    User Research Done Right
    Els Aerts
    User research, understanding your users and finding out what makes them tick, is crucial to driving growth. In this talk, Els will share some of her favourite tools and showcase where user research made all the difference.
  • 12:20
    How Distance and Intent Shape a Local Pack
    Rob Bucci
    STAT Search Analytics
    Since we can’t always rely on a searcher to state when their intent is local, we should look to keywords where that intent is implied. But is Google any good at interpreting implicit local intent? And is it treated the same as explicit intent? Google decides what queries mean, so it’s important to understand that decision when building out a tracking strategy. In his talk, Rob will unpack the local pack, revealing how Google handles different kinds of intent and what elements go into shaping this local SERP mainstay.
  • 13:55
    The changing SEO landscape: Insights from inhouse SEOs
    Will Critchlow
    Join this lively panel as we take a deep dive on the future of search, looking at everything from its impact to where it lives in the organisation, the changing SERP landscape, how it will be measured in the future and how search data can have even more influence on organisations. Expert panellists from leading brands across different industries will answer these questions and more to prepare you for the next generation of search.
  • 14:35
    What an email marketer can teach you about life after GDPR
    Jenna Tiffany
    Let'sTalk Strategy
    There’s no doubt that many marketers will still be suffering from a GDPR induced hangover, with the memory of thousands of ‘Privacy Policy’ and ‘please opt-in’ emails hitting the inbox the week of GDPR coming into force. Email marketers did bear the brunt, and they had to be prepared in advance, to ensure they had consent or they risked losing their valuable marketing lists. Jenna will teach us how to prepare for what is only the start of privacy law changes.
  • 15:45
    Creativity, Crystal Balls, & Eating Ground Glass
    Hannah Smith
    Verve Search
    Over the past eighteen months, Hannah has been responsible for launching more than 100 creative pieces which have generated over 5,300 pieces of linked coverage. Towards the end of last year, someone asked her “How good are you at predicting the success (or otherwise) of a piece?” She realised she didn’t have a great answer, so this year she resolved to make a prediction about how each piece would perform ahead of launch. In this session she’ll be sharing what she got right, what she got wrong, and what she’s learned about the creative process along the way.
  • 16:25
    A year of SEO split testing changed how I thought SEO worked
    Dominic Woodman
    If you asked a UX professional whether users prefer one image or two on a blog post, they'd tell you to test it — trying to double guess users is foolish. Yet for many companies, SEO has no testing at all, just endless reams of best practice and hand waving. Last year I changed role and got the chance to treat SEO differently, running over 50 tests across different websites. This session will give an insight into what worked, and just as importantly, what didn’t.

Day 2 – Tuesday 16th October

  • 09:20
    Newsjacking: How To Add to the Story and Earn Big Links in Real Time
    Ryan Charles
    We live in a world of real-time news and instant responses. As marketers, this gives us more opportunity than ever to become part of a story and earn links. It’s more affordable and less time consuming than you think, and anyone can do it. But using that tool comes with its own risks, special considerations, and unique rewards, as Ryan Charles found out. After years of newsjackings both big and small, his team completely newsjacked the news of the San Diego Chargers NFL franchise relocating to L.A. Learn from Ryan on how to potentially facilitate big, viral moments, how to best manage them when you get one, and how to add to the story without being a “Newsjackass”.
  • 10:00
    Creating Effective ecommerce Information Architecture
    Jamie Alberico
    Arrow Electronics
    Users come to your site on a quest. They have a mission and a goal. When they feel smart and sophisticated on your website, they tend to stick around. Information architecture focuses on organizing content and functionality so that your site presents the best user experience it can. Jamie will delve into how information architecture can help your website level up.
  • 11:10
    How to nail SEO for discontinued products
    Luke Carthy
    Many businesses have a habit of simply booting their discontinued items off their websites once they reach the end of the line. Great for housekeeping and keeping things lean, but can be a huge "hell naw" when it comes to SEO. In doing so we lose huge ranking and conversion opportunities. This session will be covering the right way to optimise discontinued products, provide an awesome UX for customers, recycle 'link juice' and lap up all cross-sell opportunities too!
  • 11:30
    Controlling branded SERPs and preventing negative press
    Laura Hogan
    We all know branded search is vital to all our strategies - from direct traffic, to PPC, social and organic. Yet it often feels like we forget about our branded real estate in SERPs, where if there's negative press on page one this can be the difference between our potential customer converting or not. This session will give actionable advice, case studies and examples of what you can do to help remove those negative pieces and how you can make sure you control your branded SERPs.
  • 11:50
    People are Predictable
    Andi Jarvis
    Eximo Marketing
    Many marketers think marketing is about the latest tech, or advertising hack or way to game Google. But it's not. At its heart, marketing is about people. This presentation is about the bad decisions people make, why they make them and how you can use this to make better marketing decisions. Delving into academic research to find studies about how people behave, outline the implications and give examples of best practice from companies making the most of this knowledge.
  • 12:10
    Fireside Chat
    Will Critchlow with John Mueller
    John Mueller, in his role liaising with webmasters on behalf of Google, is one of the most closely-watched sources of information about how Google search operates and how it is developing. In this in-person discussion, Distilled CEO Will Critchlow and John will be discussing a wide range of topics from technical, to policy, to process, as well as hopefully exposing some of the human side of the role and of Google. We expect to gain new insights, answer previously unanswered questions, and help everyone present understand how to interpret future statements from John and from elsewhere in Google.
  • 13:50
    Local Search Has Changed - Here’s What’s Working in 2018
    Darren Shaw
    Local search has evolved. The usual suspects of citations, reviews, Google My Business, website optimization, and links still drive the algorithm. But with the tightening of proximity and most conversions happening on Google rather than your website, your strategy and tactics need to change. Darren will present the latest results from the 2018 Local Search Ranking Factors survey along with new research data and show you what you need to focus on to succeed in today’s local search landscape.
  • 14:30
    How to use SEO Data to Increase the Performance of PR Campaigns
    Rebecca Brown
    Rebecca will be talking through how PR and SEO teams can work together to achieve brilliant results. By changing the way PRs see the SEO channel, and using data sets which are traditionally used by SEOs but often neglected by the PR industry we can add real value to both PR and SEO campaigns. The talk will be aimed at SEO professionals who are looking to collaborate with PR, and will provide tactical advice and ideas on how to bring about organisational change by changing the conversation between SEO and PR teams
  • 15:35
    Voice Search – Calculating and Seizing the Opportunity
    John Campbell
    Voice has and continues to be the hot topic of 2018, fuelled by the statistic that “50% of searches" will be conducted via voice by 2020. Voice is still an emerging marking as such there is very little data or tools which allow individuals to understand the opportunity in the market by vertical or key phrase. John will be talking about the voice market landscape today, how you can calculate the opportunity at a key phrase level and practical steps to how to cease the opportunity ready for the supposedly “50% of searches” in 2020.
  • 16:15
    Unicorns vs Dinosaurs: How to Be Creative When Nobody Wants You To
    Kirsty Hulse
    When managing creative campaigns, one of the most important factors is a strong, compelling idea. More often than not, these can be the most original, most unique and consequently most daunting. In a world where creativity is key, but we live in a risk mitigation work culture, how can we encourage those around us to put their fears and objections to one side and embrace the potential of bravery.
The best part of the entire event is making friends with so many of the amazing people in our industry. Mackenzie Fogelson, Mack Web.

Networking Events

After a busy time learning, unwind at our lunches and parties. We create lots of opportunities for you to better get to know your community.

  • VIP Dinner

    Dine in style with the SearchLove speakers at this intimate gathering. Small groups will enjoy fine cuisine and drinks at an exclusive restaurant while asking the experts for advice and tips. VIP ticket holders only.

  • Searchlove Party

    We love to party! Join us at Amber Bar straight after sessions end on Monday. A vibrant atmosphere awaits just a short walk away. Lots of food and a generous drinks tab will keep energy levels high as everyone parties at this cool venue.

  • Industry drinks

    It's not over yet. At this second evening's event, attendees are joined by local industry professionals for a few more drinks and a chance to re-cap the two days.

SearchLove is the can't miss search event of the year. David Wilson.

Conference Venue

The Brewery

Dating back to 1750, the London Brewery combines historic charm with modern comfort in its present role as a conference venue. Rock solid Wi-Fi will keep delegates online, as they place their laptops on the desks in the classroom-style setting.

Location: 52 Chiswell Street, London, EC1Y 4SD

Registration opens at 8am on Monday 15th October.


Make the most of your time at SearchLove by staying right next door to the conference venue. We have a discounted rate with The Montcalm - London City. Reservation requests can be emailed to or by calling 0207 479 2233 and quoting reference: DIST151018.

The rates:

Sunday 14th October: £140+vat per room, including breakfast and Wi-Fi (sole occupancy)

Monday 15th & Tuesday 16th October: £210+vat per room, per night, including breakfast and Wi-Fi (sole occupancy)

Please note: The above rates are subject to availability and they end on September 14th 2018. 


We also have a HotelMap setup which displays all the hotels in the area and the rates available.

At the networking events I spoke directly to industry leaders who listened to my problems and gave me concrete solutions to take back to the office. MyIrishJeweler.

Is this for me?

  • In-house SEOs

    • Meet your industry peers and compare experiences
    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Widen your field of knowledge on a diverse range of topics
    The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
  • Agency SEOs

    • Be inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest techniques to use back in the office
    • Get to know your industry peers and compare experiences
    • Widen your field of knowledge across a diverse range of topics
    Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, StrategiQ.
  • Marketing Managers

    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn how to integrate marketing campaigns for optimum effect
    • Hear about predictions and future trends in search
    • Share experiences and ideas with other people in the industry
    Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve.  Katherine Dawson, Owner & Creative Director of Strategy Digital.
  • Business Owners

    • Get to grips with all the latest skills and techniques
    • Be inspired by success stories from a diverse range of companies
    • Ask questions to industry leaders who run businesses
    • Spend focused time on the most relevant topics
    Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.

Frequently Asked Questions

Can I pay via invoice / purchase order number?
Yes, email us at for full details. The invoice must be paid immediately on receiving the invoice.
Are there any group discounts?
Yes, we offer buy 4 get 1 free, buy 8 get 2 free, and so on. If these aren’t suitable, please get in touch:
Do I need to be an expert to attend the conference?
Not at all, people of all experience levels are welcome. We do pitch our sessions at an advanced level to make sure the content is new and inspiring. However, if there is something that you are unclear on, please come and chat to one of our team or a fellow delegate during the breaks. We’re a friendly bunch!
Will I receive a paper ticket?
No, we don’t issue any paper tickets for our conferences. Instead, you should receive a confirmation email once you have purchased your ticket(s). Then, when you arrive at registration on the morning of the conference, you will need to come to the desk and collect your lanyard.
What are the timings on the day?
On day 1, registration opens at 8am, and the first session starts at 9am. The last session finishes at around 5.30pm followed by our networking party. On day 2, the first session starts at 9.15am, and the last session finishes at around 5pm followed by our industry drinks.
Are refreshments provided?
Very much so! A delicious lunch is provided to all delegates, as well as a light breakfast, plus coffee, tea and snacks throughout the day.
Will I receive the slides after the conference?
Yes, all the slides are linked to from our live page: This is also where you can provide feedback for our events team and our speakers
Are there opportunities to ask the speakers questions?
Yes, there are lots of networking opportunities throughout the two days: during the breaks, at the party and industry drinks, as well as the VIP dinner. We also try to schedule a Q&A with the speaker after each presentation.
Are there any discounted hotel rates?
Make the most of your time at SearchLove by staying right next door to the conference venue. We have a discounted rate with The Montcalm - London City. Reservation requests can be emailed to or by calling 0207 479 2233 and quoting reference: DIST151018. The rates: Sunday 14th October: £140+vat per room, including breakfast and Wi-Fi (sole occupancy) Monday 15th & Tuesday 16th October: £210+vat per room, per night, including breakfast and Wi-Fi (sole occupancy) Please note: The above rates are subject to availability and they end on September 14th 2018. -- We also have a HotelMap setup which displays all the hotels in the area and the rates available.ove
Is this event for me? I am in-house / agency / freelance / a business owner.
Yes, it’s for everyone. We cover a wide variety of topics and areas. Read more in the ‘Is this for me?’ section on each conference’s promotional page.
Will the conference be recorded?
Yes, we film all of our conferences and you can purchase a video ticket in the tickets section. Alternatively, if you’re a paid member of DistilledU, you will receive all of our conference videos for free.
Can I pitch to speak at the conferences?
You can submit a pitch to speak at SearchLove here:
What is the Site Clinic?
These sessions are first come first served and are by appointment only – email us at to book a slot. We will respond with a series of questions about your site so that our consultants can prepare for your appointment ahead of time. There are very limited spaces for the clinic, and your appointment will last no longer than ten minutes, so please arrive on time.
VIP Dinner? Tell me more!
For VIP ticket holders only, the dinner is a fantastic chance to spend time with the conference’s expert speakers. We always choose an up-market venue with a private dining room, delicious food and wine. This is a not-to-miss evening!
Future Conferences - can I be kept informed?
To be the first to hear about the conference series, sign up for Email Alerts here