Searchlove Conference

London - 19 & 20 October 2015

Power up your skills and thinking over two days. Industry leaders will reveal exactly how to stay at the cutting edge of online marketing. From analytics and optimization, to content and paid promotions, all the crucial topics are covered. You’ll be joining search marketers from across the world at this London event, where the most ambitious minds of the community meet amongst the buzz of the tech capital.

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    • VIP Evening With Speakers Sunday 18th Oct 6.30pm
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    • Conference Videos
    • VIP Evening With Speakers Sunday 18th Oct 6.30pm
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Previous sessions

Check out some clips of industry leaders speaking at previous SearchLove conferences.

Will Critchlow
Adria Saracino
Rand Fishkin

Previous Attendees

  • Adidas
  • Adobe
  • ASDA
  • Burberry
  • Cheapflights
  • Demand Media
  • Directline Group
  • Ebay
  • Ebuyer
  • Econsultancy
  • Edvisors
  • Emirates
  • Experian
  • Financial Times
  • Finder
  • Flight Centre
  • Flipkey
  • Google
  • IG Group
  • IHG
  • IKEA
  • Interflora
  • iProspect
  • JD Sports
  • Just Eat
  • Last Minute
  • Marriot
  • Money Supermaket
  • Mothercare
  • Nokia
  • Oxfam
  • Phones4u
  • Redbull
  • Rightmove
  • Schuh
  • Simply Business
  • Skylight
  • Skyscanner
  • Staples
  • The Home Depot
  • Travelex
  • Tripadvisor
  • U-Haul
  • Zillow

Features & Benefits

  • Every session takes place in the same room. That means no difficult decisions and no rushing around between presentations.

    Single track

  • We know networking can be hard. Our intimate conference room and relaxed parties make mixing with your industry peers that bit more natural.

    Industry contacts

  • Our in-house team looks after every detail: fresh food prepared with local ingredients, rock-solid wi-fi and that chilled beer when you're finished for the day.

    Thoughtful planning

  • Get feedback on your website at a site clinic.

    One-on-one time with a consultant

Keep me informed about this and other conferences

Topics & Schedule

Day 1 – Monday 19th October

  • 09:10
    New Paradigms: Five Fundamental Changes in Search
    Tom Anthony
    Search is undergoing dramatic changes taking it away from the paradigm of keywords and the focus on websites, towards conversational search and app indexes. Tom will examine the trends and discuss five new paradigms he believes are fundamentally changing the way search works: compound queries, implicit search signals, user signals as a ranking factor, the move from keywords to intents, and the drive towards data driven search.
  • 09:55
    Practical Advice for the Future of Search
    Will Critchlow
    Having seen the changes from Google and observed the changes in our own behaviour, you may now be trying to figure out what to do differently to prepare for the future. Will has you covered, from making the most of new ranking factors and understanding what place apps and deep linking have in your plans, to creating content for mobile. This session will focus on the real-world changes you should be making right now to your web presence and campaigns.
  • 11:00
    Unlocking the Missing Link to CRO: Emotional Targeting
    Talia Wolf
    Imagine being able to truly understand your customer on an emotional level and translate that knowledge into revenue. Take your optimisation tactics to the next level and learn everything you need to know to tap into your customer's emotional triggers and unlock the missing link to increasing your revenues.
  • 11:45
    Google's Predictable Content Preference
    Aaron Friedman
    Five Blocks
    Getting your site to rank is obviously important. But what about the rest of the search result? Google has a preference towards certain types of content that it would even entertain showing in a search result for your brand. In order to make the most of this, content marketing has to extend outside your fully controlled domains. The best places to extend into depend on the vertical you are in. Aaron will be using this knowledge to look at ways to create sustainable content marketing campaigns that actually work for the client.
  • 13:30
    21 Must-Have PR Tools and Tactics
    Casie Gillette
    Public relations and SEO have been overlapping for some time, especially when it comes to link building. But there’s so much more! In this session, Casie will look at PR strategies, tactics and tools, and outline how you can make them part of your overall SEO strategy. See real life examples, discover new tools, and leave with actionable tactics to take back to your team.
  • 14:15
    Searching Higher Up the Funnel
    Jono Alderson
    Consumer search behaviour is complex. You perform multiple searches on multiple devices over multiple days, where everything you see and experience influences your brand preference and purchase decisions. Traditional funnel analysis and marketing models do a poor job of managing this ecosystem. We need to rethink the way we talk about, measure and manage SEO if we want to win big, and we need to move fast; some of the world's biggest companies are already beating us to it.
  • 15:00
    Designing Creative Content: The Method Behind the Madness
    Vicke Cheung
    The feeling you get from finally coming up with a workable idea is one of lightness and relief. That is, until you realise that’s just half the battle; the arduous journey of deciding on an execution still lies ahead. This is as much about what story you want to tell, as it is about visual design. Vicke’s session will delve behind the scenes of actual case studies and projects, and take you through the journey of going from intangible ideas to polished products.
  • 16:00
    Paid Search Strategies SEOs will Love
    Wil Reynolds
    SEER Interactive
    Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
  • 16:45
    Distance from Perfect: Knowing the Unknowable Algorithm
    Ian Lurie
    Organic search. Pay per click. Facebook. It’s plain to see that internet marketing is full of algorithms. You can't possibly hope to know them all. What you can do is find the common thread and stick to it: ‘Distance from Perfect’ is how you optimise for the unknowable. See examples and tips for using DFP as an optimisation tool.

Day 2 – Tuesday 20th October

  • 09:35
    Unlocking Growth Opportunities with Search Analytics
    Aleyda Solis
    Search analytics shouldn't only be focused on tracking and informing about the success of your SEO strategies, but measuring all what impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
  • 10:20
    Topics Over Keywords: An SEO-Driven Approach to Content Marketing
    Anum Hussain
    Over the past two years, the discussion of ‘topics over keywords’ has been taking the spotlight in the world of SEO. But this concept didn’t click for the Sidekick content squad at HubSpot until this past summer, when the team set out on a mission to ramp up organic search traffic. In this session, Sidekick’s Senior Growth Marketer Anum Hussain will share the team’s journey, uncovering an SEO-driven approach to content marketing through content creation, experimentation, and analysis.
  • 11:25
    PPC and SEO: Better Together
    Daniel Gilbert
    It's been a long time since PPC and SEO were friends. Every year they seem to drift further and further apart. Now things are so bad that they barely talk, and when they do they bicker over attribution. Daniel is here to see if we can all just get along, and he’ll be bringing with him a shedload of data and even some fun machine learning tips.
  • 12:10
    Think Like a 50’s Ad Exec, Execute Like a Geek
    Lisa Myers
    Verve Search
    In 2015, the main goal for any SEO is generating highly authoritative and editorially valid links. But how? With so many SEOs jumping on the content marketing bandwagon, you have to stand out, and by using old school ad agency principles merged with more modern PR thinking, you can achieve great results. Lisa will be going through various case studies of successful international creative campaigns, which generated significant link value and a subsequent increase in rankings. In addition, Lisa will also be sharing some innovative techniques and ways of thinking in order to help you achieve the same.
  • 13:45
    Search Ranking Factors in 2015: What Data, Opinions, and Testing Reveal
    Rand Fishkin
    In this presentation, Rand will cover Moz's recently released search ranking factors correlation data, opinions of the SEO field collected via survey, and the results of some recent tests performed on Google. Together, these will help illustrate how the search giant is ranking things today, and what tactics are working in SEO.
  • 14:30
    Leveraging the Hidden Power of Email Marketing
    Tamara Gielen
    Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
  • 15:30
    The Top 10 Facebook and Twitter Advertising Hacks of All Time
    Larry Kim
    Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
  • 16:15
    Building a Social Video Strategy
    Phil Nottingham
    The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The best part of the entire event is making friends with so many of the amazing people in our industry. Mackenzie Fogelson, Mack Web.

Networking Events

After a busy time learning, unwind at our lunches and parties. We create lots of opportunities for you to better get to know your community.

  • VIP Dinner

    Dine in style with the SearchLove speakers at this intimate gathering. Small groups will enjoy fine cuisine and drinks at an exclusive restaurant while asking the experts for advice and tips. VIP ticket holders only.

  • Searchlove Party

    We love to party! Join us at Amber Bar where a vibrant atmosphere awaits just a short walk away. Sponsored by Moz, lots of food and a generous drinks tab will keep energy levels high as everyone parties at this cool venue.

  • Industry drinks

    It's not over yet. At this second evening's event, attendees are joined by local industry professionals for a few more drinks and a chance to re-cap the two days.

SearchLove is the can't miss search event of the year. David Wilson.

Conference Venue

The Brewery

Dating back to 1750, the London Brewery combines historic charm with modern comfort in its present role as a conference venue. Rock solid Wi-Fi will keep delegates online, as they place their laptops on the desks in the classroom-style setting.

Location: 52 Chiswell Street, London, EC1Y 4SD


Make the most of your time at SearchLove by staying right next door to the conference venue. We have a discounted rate with The Montcalm - London City. Reservation requests can be emailed to or by calling 0207 479 2233 and quoting reference: DISTI_1810.

The rates:

Sunday 18th October £160+vat per room, including breakfast and Wi-Fi

Monday 19th and Tuesday 20th October £210+vat per room, per night, including breakfast and Wi-Fi

Please note: The above rates are subject to availability and they end on September 3rd 2015. 

We have also put together a SearchLove London HotelMap that shows the nearby accommodation options and best possible rates and special offers:

At the networking events I spoke directly to industry leaders who listened to my problems and gave me concrete solutions to take back to the office. MyIrishJeweler.

Is this for me?

  • In-house SEOs

    • Meet your industry peers and compare experiences
    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Widen your field of knowledge on a diverse range of topics
    The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
  • Agency SEOs

    • Be inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest techniques to use back in the office
    • Get to know your industry peers and compare experiences
    • Widen your field of knowledge across a diverse range of topics
    Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, Creare Group.
  • Marketing Managers

    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn how to integrate marketing campaigns for optimum effect
    • Hear about predictions and future trends in search
    • Share experiences and ideas with other people in the industry
    Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve.  Katherine Dawson, Owner & Creative Director of Strategy Digital.
  • Business Owners

    • Get to grips with all the latest skills and techniques
    • Be inspired by success stories from a diverse range of companies
    • Ask questions to industry leaders who run businesses
    • Spend focused time on the most relevant topics
    Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.