Searchlove Conference

Boston 7th & 8th April 2014

A two-day conference, SearchLove brings together some of the most forward-thinking leaders in online marketing.

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SearchLove has its finger on the pulse of digital marketing and allows amazing insights into some of the greatest minds in the industry. Jurga Sefton, Fubra Limited.

Features & Benefits

  • All sessions take place in a single room. We organise it this way so that you won't miss any of our carefully chosen speakers.

    Single Track

  • There will be plenty of chances to get to know your industry peers. Enjoy presentations inside the intimate conference room before socialising at our relaxed parties.

    Networking opportunities galore

  • Fantastic food and reliable Wi-Fi are must-haves in our book. The conference is run by our dedicated events team who strive to make every year better than the last.

    Passionate events team

  • Get feedback on your website at our site clinic. Ask questions and share personal experiences with Distilled experts at topic tables.

    Discussions and personalised advice

Keep me informed about this and other conferences

Topics & Schedule

Day 1 – Monday 7th April

  • 09:10
    The Golden Age of Digital Marketing
    Will Critchlow
    As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. The dominant form of brand marketing, however, has remained offline with TV taking the lion's share of the budget and attention. We believe that as TV faces disruptive technology and business models, digital marketers have an opportunity to grow their influence and impact. Will is going to set the scene for SearchLove with a walk through of statistics and forecasts for the future of marketing.
  • 09:55
    Learn From the Herd
    Matthew Brown
    Triumphant SEO wins can be had if you know when to zig when the competitors in your space are stuck on zag. By blending together industry metrics, web technology statistics, and the wealth of data available in his product development role at Moz, Matthew will provide forward-looking insights to inform your SEO strategies.
  • 11:00
    Rock Your Brand
    Melanie Spring
    Building a business is tied to having a great product or service and your ability to sell it. Building a successful brand is about getting your customers to feel something with every touchpoint. Melanie will show real-life examples of businesses living their brand and how they did it. You'll walk away with ways to rock your brand and kick your competitors' butts in the long haul.
  • 11:45
    From Content to Clients
    Rick Backus
    CPC Strategy
    With B2B inbound marketing at the core of its growth, CPC Strategy was able to go from a small, 4-person team to a thriving multi-million dollar agency. Rick will break down how their content marketing strategy enabled the company to penetrate and succeed in a larger, more competitive market. You'll learn how to use inbound marketing to grow your B2B business and hear specific examples in which the content has to evolve to adapt to company growth.
  • 12:30
    How to Build a Data-Driven Company
    Josh Braaten
    Collegis Education
    You have more data today than ever before, but creating insights and driving action can still be far from easy. Josh will demonstrate where traditional analytics processes fall down and how to find or create the right data to drive your company towards better insights and outcomes. Get ready to learn about both short-term and strategic steps to help your company make better decisions and be more data-driven.
  • 14:15
    Listening & Learning: A Story of a Redesign
    Aaron Weyenberg
    There’s an old African proverb that says “If you want to go fast, go alone. If you want to go far, go together.” In this session, Aaron will share how this maxim helps guide TED’s product decisions in service of ideas worth spreading. You’ll hear about TED’s redesign and how it involves its user community – from research to agile deployment – to inform product development.
  • 15:00
    Measuring WHOs: How to Migrate to User-Centric Measurement
    Justin Cutroni
    Data is the lifeblood of digital marketing – but what we measure and how we measure it is beginning to change. Gone are the days of session based measurement and last click attribution. We're moving to users, cohorts and cross device measurement. In this talk Justin will address what you can do to move your measurement practices to people not sessions.
  • 16:00
    Lessons Learned from the Creative Industry
    Mark Johnstone
    While many believe the future is digital, they often dismiss the big ad agencies. Why not learn from those who have been doing this for years? Mark will talk us through what he has learned from others, his own experiences in Creative over the last few years, and how these lessons can help us in our own work.
  • 16:45
    The Loyalist Advantage: How to Measure & Increase Customer Loyalty
    Joanna Lord
    In today's hyper competitive landscape, customer loyalty is quickly becoming a key differentiator. Marketers are now finding themselves in charge of the second half of the customer lifecycle, and are expected to track and improve customer loyalty. But how can we do that? Joanna Lord will walk us through ways of leveraging traditional digital marketing channels to increase loyalty, and introduce us to a model for measurement. If you want to win in today's market your brand needs to be investing in loyalty and Joanna will show us how.
  • 17:40
    Let's Get Real
    All Speakers
    One rule: no tweeting whilst you hear all of our speakers give-up one awesome tip. The only way to see what is shared is to be there.

Day 2 – Tuesday 8th April

  • 09:35
    Why Great Marketers Must Be Great Skeptics
    Rand Fishkin
    The world of web marketing is filled with common wisdom, best practices and tactics based on past experiences, but some of these industry standards may actually be holding you back. Watch as Rand dives into stories and examples of those who've broken patterns and found value through counter intuitive marketing. This presentation will cover a wide variety of marketing channels including SEO, social media, content marketing, CRO and more.
  • 10:20
    How to Prioritize Your Local Search Work
    Darren Shaw
    Local search can add a mountain of additional tasks on top of your existing workload. How do you fit in these extra tasks when you’re already overwhelmed with everything else on your to do list? Darren will walk you through his detailed Local Ranking Blueprint, and show you which local search tasks are the most important, how long they will take, and which tasks can be pushed lower on your priority list.
  • 11:20
    Community Building in a New Social Era
    Sheena Medina
    Thanks to social media, people are more connected and empowered than ever before. How can we continue to reach people in a way that is meaningful and brings real value to their lives? In this session we will explore ways to break through the clutter and tap into the power of social to build an army of advocates for your cause.
  • 12:05
    The Hunter/Gatherer
    Rob Toledo
    Influencers are likely to be the first to find and discover the next big thing on the web. This makes pitching your content or brand to a journalist or blogger almost immediately lose some of its appeal. Rob will talk about the ways in which you can get your brand and content in front of these influencers without traditional email outreach.
  • 13:35
    Listening to Your Customers' Wants to Achieve Their Needs
    Adam Melson
    SEER Interactive
    Listening to the voice of your customers in as many ways as possible and really getting to know them is essential to driving success. By giving customers what they vocally want and what they are looking for, you are alleviating the need for them to go out and find it elsewhere while providing an even more meaningful and engaging experience. As a fly on the wall, you’ll be able to fully absorb their needs and learn how to fulfill them with content that is shareable, linkable and worthwhile to the engines.
  • 14:20
    Slow Your Roll: Driving Results from Slow Content
    Margot Bloomstein
    Appropriate Inc
    Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s all wrong! Users click confirm too soon, miss important details, or don’t find content that aids conversion. In short, efficient isn’t always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable web engagements employ “slow content strategy,” content speed bumps, and surprising content types that aid interaction. We’ll examine examples of content strategy in action that demonstrates how to identify and control the pace of user experience, adding value for both our users and the businesses that engage them.
  • 15:05
    Log File Analysis
    Marshall Simmonds
    Define Media Group
    At Define Media Group, Marshall and his team have been spearheading deep reviews of some of the biggest publishers’ raw data files. It’s intense work but what they've learned is insightful and applicable to all industries. Marshall’s going to be sharing those insights with you.
  • 16:05
    Stretching Your Search Skills
    Stephanie Chang
    As the industry has undergone an evolution, a lot of our day-to-day work has also changed. The good news is that the skill sets we've adopted can make us really effective marketers outside of search. This session will tactically describe different scenarios on how your skill sets can be applied to other areas of marketing.
  • 16:50
    Building Audiences with Video
    Chris Savage
    Building audiences with content can be a very scalable marketing tactic. Chris will be focusing on how video used in the right way can be one of the most powerful forms of content for audience building. Get excited for concrete examples of effective video marketing campaigns, and tips to make the video production process more approachable and more likely to succeed.
  • 17:35
    Q&A with the speakers
    All Speakers
    The speakers answer questions about the past two days of sessions.
SearchLove jump started my career and changed the way we do online marketing. Anyone who works in this industry needs to be there. Chase Richards, Kaplan International.

Networking Events

After a busy day of learning, unwind at our parties. Meet the people you have been chatting to online, perhaps discussing a new idea or just enjoying some drinks together.

  • VIP Dinner

    Dine in style with the event speakers at this intimate and exclusive gathering. Small groups will enjoy fine cuisine and drinks at a unique venue while asking the experts for advice and tips. VIP ticket holders only.

  • Searchlove Party

    We love to party! Join us at The Baseball Tavern where a vibrant atmosphere awaits just a short ride away. Lots of food and a generous drinks tab will keep energy levels high as everyone parties at this cool venue.

  • Industry drinks

    These wind-down drinks are held at a chilled-out bar close to the conference venue. Attendees and industry professionals can enjoy another chance to chat over some beers before they leave.

The best part of the entire event is making friends with so many of the amazing people in our industry. Mackenzie Fogelson, Mack Web Solutions.

Conference Venue

Joseph B Martin Conference Center

Located within The New Research Building at Harvard Medical School, The Joseph B. Martin Conference Center is the ideal environment for enhancing your learning experience. Rock solid Wi-Fi will keep delegates online while the intimate ‘theatre style’ room is the perfect platform for speakers to share their ideas. 


We’ve set up a special rate with the Courtyard Boston Cambridge hotel with complimentary daily transfers to and from the conference venue. The rate will be $189+tax per room, per night. 

To enjoy this exclusive discount, click on the following link or call 866-323-4159 or 800-321-2211 quoting ‘Distilled Delegate Room Block’ by Wednesday 26th February 2014 to secure your room ahead of the conference.

SearchLove is the can't miss search event of the year. David Wilson.

Search love has opened my mind to some new ways of thinking. Martin Adams, Phones4U.

Is this for me?

  • In-house SEOs

    • Meet your industry peers and compare experiences
    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Widen your field of knowledge on a diverse range of topics
    The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
  • Agency SEOs

    • Be inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Get to know your industry peers and compare experiences
    • Widen your field of knowledge across a diverse range of topics
    Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, Creare Group.
  • Marketing Managers

    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn how to integrate marketing campaigns for optimum effect
    • Hear expert advice on what does and doesn’t work
    • Share experiences and ideas with other people in the industry
    Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve.  Katherine Dawson, Owner & Creative Director of Strategy Internet Marketing.
  • Business Owners

    • Get to grips with all the latest skills and techniques
    • Be inspired by success stories from a diverse range of companies
    • Meet people who can help you to achieve your aims
    • Ask questions to industry leaders
    Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.

Frequently Asked Questions

What are the timings on the day?
Registration will open at 8am, the first session will commence at 9am. The last session will finish at 6pm.
Are there any discounted hotel rates?
To ensure that you get the best possible rates for your stay, we have set up a preferential rate with the Courtyard Boston Cambridge hotel with complimentary daily transfers to and from the conference venue. The rate will be $189+tax per room, per night. 

To take advantage of this exclusive discount, click on the following link or call 866-323-4159 or 800-321-2211 quoting 'Distilled Delegate Room Block' by Wednesday 26th February 2014 to secure your room ahead of the conference. 


Will I receive a paper ticket?

There are no paper tickets issued for any of our conferences. You should receive a confirmation email once you have purchased your ticket(s). When you arrive at registration on the morning of the conference you will need to come to the desk and receive your lanyard. 

Can I pitch to speak at the conferences?
To keep quality high we have taken the unusual approach of our speakers being ‘invite only’. We make sure that we see all our speakers present elsewhere first. Please email if you would like someone from Distilled to come and see you speak.
The site clinic

By appointment only - you will need to email to make an appointment. You will be asked a series of questions about your site, this will enable our consultants to prepare for your appointment ahead of time. There are very limited spaces for the clinic, and your appointment will last no longer than ten minutes, so please do arrive on time.


Future Conferences
To be the first to hear about the conference series, register here:

Terms & Conditions

These terms and conditions apply to the following conference:

SearchLove Boston Conference:

Conference Location: Joseph B. Martin Conference Center, 77 Avenue Louis Pasteur, Boston MA 02115

Conference Date: Monday 7th and Tuesday 8th April 2014

This Attendance Agreement represents the entire understanding between the parties and supersedes all prior statements, agreements and understandings, if any, oral or written, related to the Conference. Attendee acknowledges reading and understanding ALL of the information contained on this Attendance Agreement.

I, the Attendee, understand that the Conference is intended to provide me with information regarding search engine optimization.

Representations: Attendee acknowledges that Distilled, Ltd/USA Inc. (“Sponsor”) has made no representations or guarantees other than those expressed herein; and Sponsor specifically disclaims any other representations or warranties related to the Conference, including the fact asserted by or view expressed by any speaker. All advertised speakers are promoted in good faith but Sponsor reserves the right to vary the speakers or agenda without prior notification.

Refund Policy: Enrollment is only guaranteed upon payment in full and receipt of this executed Attendance Agreement. Due to strict limitations on Seminar size, there are NO REFUNDS and ALL PAYMENTS ARE FINAL except as indicated below. Payment may be made by credit card. Payments by invoice must be received by Sponsor to guarantee space in the Conference.

Cancellation Policy:

Any cancellations made within 7 days of booking will receive a full refund. No refunds will be given for any bookings made in the 14 days immediately prior to the event. No refunds will be given if requested more than 7 days after the original booking. 

Delivery Policy: There are no paper tickets issued for any of our seminars. You will receive a confirmation email once you have purchased your ticket(s). You can view your ticket details in the My Account section: When you arrive at registration on the morning of the conference you will need to come to the welcome desk to receive your lanyard.

Country of Merchant Domicile: The Country of Merchant Domicile is the United States.

Copyright: The materials presented during the Conference are copyrighted and owned by the presenter; therefore, absolutely NO videotaping or voice recording is permitted during the Conference. If Attendee is found to be making a prohibited recording of the Conference, then the recording shall be confiscated by Sponsor, Attendee shall immediately be expelled from the remainder of the Conference, and no refund of any tuition shall be made.

Limitation of Liability: Sponsor liability to Attendee for any reason will be limited to the amount paid by Attendee to Sponsor for admission to the Conference. In any case, Sponsor accepts no liability for the following:

Damage or loss to personal effects brought to the Conference, death or personal injury to any delegate attending the Conference not caused by the negligence of Sponsor, any changes to the Conference agenda or venue. I understand that Sponsor may terminate my participation in the Conference at any time in its sole discretion. Upon such determination, it will promptly and fully refund the proportional tuition that correlates with the untaken portion of the class.

I hereby permit Sponsor to release my contact information to other Conference participants and affiliates of Sponsor, and to use my name in customer lists and other publicity related to the Conference, including interviews, case studies, and conference discussions.

I hereby waive any rights of privacy and publicity in connection with any Sponsor photographs, films and video tapes that have been taken of me or in which I may be included with others during the Conference.

Admissions Policy

Distilled reserves the right to refuse admission or eject any delegate deemed to be behaving in an unacceptable manner. We do not tolerate any form of unsociable or unacceptable behaviour, and will act upon any behaviour reported to us.

In the unlikely event of a threatening or inappropriate situation occurring at our events, we request that the attendee bring any issues to the attention of the organisers as soon as possible. Within reason we will do our utmost to investigate, take action and resolve the situation, in the best interest of all parties.