Searchlove Conference

Boston - 5th and 6th June 2017

Join some of the world’s leading thinkers in online marketing for two days of ideas and inspiration. This conference will discuss the latest in search, analytics, content creation, optimising your website, paid promotions and more.

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    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • 12-months of full DistilledU access
    • Conference Videos
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    • 2 Day Conference Ticket Inc. Food, Drink & Networking Events
    • 12-months of full DistilledU access
    • Conference Videos
    • VIP Evening With Speakers Sunday 4th June 2017
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Previous sessions

Check out some clips of industry leaders speaking at previous SearchLove conferences.

Will Critchlow
Adria Saracino
Rand Fishkin

Previous Attendees

  • Adidas
  • Adobe
  • ASDA
  • Burberry
  • Cheapflights
  • Demand Media
  • Directline Group
  • Ebay
  • Ebuyer
  • Econsultancy
  • Edvisors
  • Emirates
  • Experian
  • Financial Times
  • Finder
  • Flight Centre
  • Flipkey
  • Google
  • IG Group
  • IHG
  • IKEA
  • Interflora
  • iProspect
  • JD Sports
  • Just Eat
  • Last Minute
  • Marriot
  • Money Supermaket
  • Mothercare
  • Nokia
  • Oxfam
  • Phones4u
  • Redbull
  • Rightmove
  • Schuh
  • Simply Business
  • Skylight
  • Skyscanner
  • Staples
  • The Home Depot
  • Travelex
  • Tripadvisor
  • U-Haul
  • Zillow

Keep me informed about this and other conferences

Features & Benefits

  • All sessions take place in a single room. We organise it this way so that you won't miss any of our carefully chosen speakers.

    Single track

  • There will be plenty of chances to get to know your industry peers. Enjoy presentations inside the intimate conference room before socialising at our relaxed parties.

    Industry contacts

  • Fantastic food and reliable Wi-Fi are must-haves in our book. The conference is run by our dedicated events team who strive to make every year better than the last.

    Thoughtful planning

Topics & Schedule

Day 1 – Monday 5th June

  • 09:10
    D.R.E.A.M: Distribution Rules Everything Around Me
    Ross Simmonds
    In his action-packed talk, Ross will discuss the important role that content distribution plays in the information age, how you can use this knowledge to ensure your content spreads effectively. He’ll also break down why it's no longer enough to just have 'great' content.
  • 09:55
    Optimizing for Engagement
    Dana DiTomaso
    Kick Point
    Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behaviour an actual ranking signal could be real engagement from your customers. In this talk, Dana will review how to build a marketing strategy by planning your tactics around your local customers, and how to show Google that you're a thriving business that deserves those great rankings.
  • 11:10
    How to get Insight From Your Logs (and Start Using all the Free Google Data)
    Dominic Woodman
    In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
  • 11:55
    Unlocking Authority: Bridging the Gap Between Architecture & UX
    Matthew Barby
    Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not creation), and realigning user experience to increase organic traffic. All of this will be presented with real examples, data, and stories that won't be shared anywhere else.
  • 13:40
    Success Beyond Links: How To Make Your Content More Valuable
    Vicke Cheung
    The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
  • 14:25
    You Google and Links: It’s Complicated
    Paul Madden
    Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
  • 15:40
    Obviously Awesome: Using Context to Transform Your Offering From Crap to Compelling
    April Dunford
    Rocket Watcher
    As marketers we are often challenged with promoting products that customers simply don't understand - or worse, products that bore the heck out of people. Do you wish you could trade in your ordinary offering for something really amazing? April will show you the way to transform your tame, tiresome products into standout superstars. April will also share a set of case studies where she took undifferentiated me-too products and turned them into leaders by changing their context, along with a framework for doing this yourself.
  • 16:25
    From Website to Web-App: Index, Optimize and Audit SEO-Friendly Experiences for the New Mobile Web
    Emily Grossman
    App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimized, and performant on mobile devices.

Day 2 – Tuesday 6th June

  • 09:35
    Step Back to Move Forward
    Rand Fishkin
    Search marketers are a tactically motivated bunch, always seeking the next secret tip that could help boost our rankings or traffic that extra bit. But in that scramble for tactics, we lose sight of the big picture - is this even the hill we should be climbing? In this presentation, Rand walks through examples of organizations and websites where traditional tactics are hard to apply effectively. He'll take you on a journey to see the big picture and find a framework for choosing web marketing channels, positioning your brand, and uncovering sources of influence. And yes, there will be plenty of actionable tactics embedded alongside.
  • 10:20
    Stop Guessing: 5 Things You Should be Testing Now
    Leonor Jennings
    The best way to set up wildly successful, future-proof marketing is to be testing all the time. We analysed brand new Brainlabs clients and found the average time since search ad copy had been updated was 186 days. 186 days? What were they doing? Praying to the gods of machine learning and hoping their ads would improve on their own? You can't always hypothesise the best solution for top converting search marketing: in fact, barely ever. So stop guessing and start testing.
  • 11:30
    Reputation Marketing Tactics to Drive Growth
    Rhea Drysdale
    Outspoken Media
    Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
  • 12:15
    Did Politics Break the Internet or the Internet Break Politics?
    Jeremy Gottlieb
    Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.
  • 14:00
    Filter Bubbles, PR, and Your Brand
    Lexi Mills
    Filter bubbles have changed the way the publishing industry operates. By understanding this we can create content and outreach plans that support the media in giving readers what they want. Lexi will give an highly actionable talk showing examples of both successes and failures alongside providing swipe files to kick start your campaigns.
  • 14:45
    You're Not Doing Science and That's OK
    Richard Fergie
    We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing, from PPC to CRO. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.
  • 15:50
    Content Marketing: How to Work Less and Win More
    Kirsty Hulse
    Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.
  • 16:35
    Building Robot Allegiances: how to Partner With Computers to Understand Modern Search Results
    Will Critchlow
    Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence. Computer capabilities are improving at a frightening rate, and there are already parts of our jobs that would be better off done by robots. In this talk, Will is going to highlight the areas where humans are falling behind and give you some tips on what to do about it.

Networking Events

After a busy day of learning, unwind at our parties. Meet the people you have been chatting to online, perhaps to discuss a new idea or just enjoy some drinks together.

  • VIP Dinner

    Dine in style with the event speakers at this intimate and exclusive gathering. Small groups will enjoy fine cuisine and drinks at a unique venue while asking the experts for advice and tips. VIP ticket holders only.

  • Searchlove Party

    Join us at The Baseball Tavern where a vibrant atmosphere awaits just a short ride from the conference center. Lots of food and a generous drinks tab thanks will keep energy levels high as everyone unwinds at this cool venue.

  • Industry drinks

    These wind-down drinks are held at a chilled-out bar close to the conference venue. Attendees and industry professionals can enjoy another chance to chat over some beers before they leave.

Conference Venue

Joseph B Martin Conference Center

Located within The New Research Building at Harvard Medical School, The Joseph B. Martin Conference Center is the ideal environment for enhancing your learning experience. Rock solid Wi-Fi will keep delegates online while the intimate auditorium is the perfect platform for speakers to share their ideas. 


Make the most of your time and the networking opportunities at SearchLove, by staying at our preferred hotel. Reserve your hotel room using the details below:

Hyatt Regency Cambridge, 575 Memorial Drive, Cambridge, MA 02319-4896

Room reservations can be made here.

We will provide free shuttle services to and from the hotel, conference center and parties. 

Is this for me?

  • In-house SEOs

    • Meet your industry peers and compare experiences
    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Widen your field of knowledge on a diverse range of topics
    The whole vibe is amazing! You get the latest trends, tips and cases from speakers who actually want to speak openly about search, and not just show off their success. It is the single most inspirational event I have ever attended. Morten Bergestad.
  • Agency SEOs

    • Be inspired by new ideas and different ways of thinking about marketing
    • Learn about the latest actionable techniques to use back in the office
    • Get to know your industry peers and compare experiences
    • Widen your field of knowledge across a diverse range of topics
    Relevant topics, fact based analysis, real-life examples and engaging speakers gave sound advice and really reminded me why I love SEO. I'll definitely be back next year. James Bavington, Creare Group.
  • Marketing Managers

    • Get inspired by new ideas and different ways of thinking about marketing
    • Learn how to integrate marketing campaigns for optimum effect
    • Hear expert advice on what does and doesn’t work
    • Share experiences and ideas with other people in the industry
    Expect to be entertained, educated and instilled with confidence either that you are doing the right things or knowing exactly what to do to improve.  Katherine Dawson, Owner & Creative Director of Strategy Digital.
  • Business Owners

    • Get to grips with all the latest skills and techniques
    • Be inspired by success stories from a diverse range of companies
    • Meet people who can help you to achieve your aims
    • Ask questions to industry leaders
    Distilled events cut through all of the industry hype to focus on sensible and practical advice that I can use in my business right now. Ade Lewis, Teapot Creative.