Client: WorldPay Zinc
Project type: PR - story creation
Project goals: Increase consumer awareness and trust of WorldPay Zinc and generate links to the WorldPay Zinc website.
What we did: We brainstormed, researched and designed a survey, report and infographic on gender stereotypes in certain industries. We then used these assets to pitch to relevant national, regional and trade media. We also worked with a case study (Gas Girl) who has faced stereotyping at work, to highlight the issues faced by people in certain jobs.
The results: The story generated almost 2500 social shares, more than 500 comments and more than 50 linking root domains.
Overall, the Gender stereotypes in the workplace campaign generated more than 60 pieces of coverage including:
- 7 pieces of national online coverage (Telegraph x3, Guardian, MSN, Yahoo)
- 3 pieces of National Print coverage (Daily Mail, Metro, Telegraph)
- 1 TV appearence (discussion on ITV’s ‘Lorraine’)
- 1 National Radio appearance (BBC Radio 2)
- 38 pieces of online, regional coverage
- 13 pieces of online, trade coverage. Including women’s lifestyle, beauty, business and HR.
We were very happy. I was anticipating some great coverage but this was about 3 times as much as I was hoping for!Alastair Douglas, WorldPay Zinc.
Project type: Technical Consulting
Project goal: Improve organic search rankings and traffic for themes.wordpress.com using simple, actionable technical improvements.
What we did: Operating within a very specific scope, we conducted a technical audit and created a prioritsed list of technical improvements for Wordpress.com. We also included guidance on how to implement these improvements including step-by-step processes and detailed explanations.
The results: For the primary target keyword "wordpress themes", the page moved from page 4 on Google to position 3. Other related keywords also improved rankings and led to a traffic increase for Wordpress.com.
Client: Simply Business
Project Type: Consulting, Creative Content and Outreach
Project Goal: Increase organic traffic to the domain along with number of links, social shares and conversions.
What we did: We created content that would establish Simply Business as the "champion" of small businesses. This content included many interactive guides on topics such as The Small Business Guide to Google Analytics, The Small Business Guide to Twitter and The Small Business Guide to Google+.
- Organic traffic increased by 45%
- Significant increase in revenue from organic traffic
- 912 (and counting) linking root domains to the website
- Increased rankings for head terms such as public liability insurance and professional indemnity insurance
- 32% increase in Twitter following
- 39% increase in Facebook fans
[Our relationship with Distilled] is like a real life relationship: you dare to disagree and to argue with each other but you agree on the core values of your relationship. It has delivered consistent results without our campaigns being classified as expected or traditional.Jasper Martens, Simply Business
Client: South African Hotels
Project Type: Conversion Rate Optimization
Project Goal: Increase number of sales by improving the hotel booking process.
What we did: Using a few pieces of software, we recorded a range of visitors to the website and noted how they were using the booking system. A few trends started to appear that highlighted a problem with the quick quote option. We formed a hypothesis that removing this option would make the booking process easier. We then split tested this hypothesis and found that conversion rate improved drastically for visitors who didn't have the quick quote option.
- 70% increase in sales
- 290% increase in number of people starting the booking process
This campaign has brought massive uplift in sales and booking conversions on site, thanks to Craig's considered approach to simplifying our checkout process and working to understand our buyers needs from the site. We couldn't be happier with the work and the relationship we've built up with Distilled through this project! They just continue to deliver...Ryan Mackie, Owner, South African Hotels
Project Type: Technical consulting, Content Strategy, Onsite Consulting, Hiring Consulting
Project Goal: Grovo is a venture-backed technology startup who needed to see traction in the education technology space online. The goal of the project was to increase organic traffic and begin a content strategy, working with the team, to see conversions from search.
What we did: Distilled's consultant worked onsite weekly with the Grovo team to diagnose and implement technical issues, plan and ship content to the blog and other parts of the Internet (such as their Facebook page), and leverage PR for outreach efforts.
- 243% increase in organic search traffic
- 303% increase in organic search traffic to the Grovo blog
Client: eBay Classifieds
Project goal: Increase number of links to the eBay Classifieds domain as well as the number of visitors to the blog.
What we did: We brainstormed, researched and designed an infographic based on the state of the jobs market in the United States. Once the content was created, we carried out outreach to bloggers and journalists to get coverage for the content.
- Over 5,800 page views within first two weeks
- Over 100 links to the blog post within first two weeks
Client: Simply Business
Project type: Digital PR
Project goals: Increase brand authority for Simply Business, position them as expects in the small business community and generate links to a creative asset, as well as the Simply Business homepage.
What we did: We brainstormed, researched and designed an interactive flowchart for small businesses looking to harness the value of Twitter. We then used the resource to pitch to relevant media in the business space. We complemented traditional PR efforts with a blogger outreach campaign, in which we offered guest posts to relevant bloggers.
The results: Overall, The Small Business guide to Twitter campaign generated more than 30 pieces of coverage, including:
Simply Business won a prestigious 'Marketing campaign of the year' award at the UK Broker awards 2012. The campaign was Distilled's idea and it has given us a massive uplift in traffic and customers. Thanks to their advice and input, I now work with a 5 strong internal content team, the result of Distilled's advice to invest more in inbound marketing.Jasper Martens, Head of Marketing and Communications, Simply Business.
At Distilled we love that almost 100% of our new business comes from referrals. We strive to be accessible experts with a strong dedication to client services and our reputation is hopefully evidence of that. Here is what some of our clients have been saying about us lately:
We’ve had the pleasure of working with Distilled on numerous projects over the years and always been extremely satisfied. They are always my primary recommendation for folks who need high quality, reliable service and creative, accurate solutions to web marketing issues. It’s the consistency of quality and the remarkable talent on their staff that made us choose them to help SEOmoz’s own SEO/marketing efforts as well as build a partnership that’s now lasted the better part of a decade. If you have the opportunity to work with Distilled, take it.
Distilled are the first SEO consultants that we didn’t want to punch in the face. Their team is a breath of fresh air in the SEO world. We love their attitude and approach and they delivered the results we needed.a cheeky distilled client
Distilled are great bunch of people that have so much enthusiasm and knowledge. They made us an extra £100k a month in week one. Can’t wait to see what they do in week two.
What makes Distilled stand out for us is that you will never get generic advice. They take the time to understand your business and provide advice that is specific advice to meet your goals – advice that is always backed up be a wealth of experience and research across the industry