A client recently asked me to provide aid in getting Google Analytics installed in addition to their current install of WebTrends. I say in addition to because that's what I am going to end up recommending and what I think they are considering. For almost all of our clients, Distilled recommends Google Analytics, and this post is to explain why. I am hoping that others might be able to use it someday as a basis for getting Google Analytics added to their current tracking solution.
Why Google AnalyticsThese reasons all build on each other. If you have more, please let me know, I'll add and give you credit. The first one is the biggest pull to me and my business sense.
Google Analytics is FreeMonthly Cost: $0. Consultants needed: None. Training: Free.
There is no reason monetarily to not run Google Analytics. If your or your company wants to spend that $20k a month on another solution, go for it. But install GA as well. It's free. And if you can ever let go of the other one, ask for the savings as a bonus. Okay that might not fly, but maybe ask for that savings in budget? That'll get you a number of new team members to do outreach, social media, an SEO only development resource. There are so many other ways to spend that money.
Of course, you could always just run both, keep a back up of data when Analytics decides to mess with us.
Analytics API Access (Automagic Reports!)All of our clients at Distilled that use GA get sent monthly reports that include some awesome graphs of how their natural campaigns are going. These graphs are made in less than a minute via a program we have that was built off the Analytics API. The API gives you clean data access to everything in your GA account and even allows you to back up your account. No longer can people say that the data is not their own.
And yes, I know there is API access with other analytics packages, just few companies use it. If your current package has this and you are not utilizing it, we highly suggest it.