Google Analytics Resources for Beginners to Advanced Users

Analytics is what makes online marketing so valuable to many executives. We can track what is working on the site and how effective an online campaign is for the business bottom line. It’s like the wiring in a house, it’s not the foundation but just as imperative and not seen to the user of the site.

analytics proof Analytics lets us show how traffic is increasing over time. (or so we hope it will)


Many of our clients come to us and ask for help with marketing, community building, and of course increasing traffic. Part of that process is ensuring that the reporting is set up correctly so they can see the ROI. Many sites today prefer Google Analytics due to the price tag and ease of use. But the ease of use is just on the surface. Many search marketers love it due to what can be done with it on the fly.

Our newest team member at Distilled Seattle asked for some resources to learn about Google Analytics and that got me thinking about a good list of resources. Alas there are already some great guides out there. A particularly well done analytics guide for small business owners just flabbergasted me.

I tell my clients not to write content if they can’t be the best, and I’m going to take my own advice. This is not going to be the “complete” list of resources, but rather the busy person’s guide to learning Analytics fast. Rather than 50 articles, I am going to give each level (beginner, intermediate, and advanced) a list of three I think you should be reading.

Beginner: Learning Google Analytics

Intermediate: Starting to Customize

Advanced: Digging Deep and Hacking for Results

This is not EVERYTHING you can learn or do, but I think these are the most important things to learn when getting into Analytics at any level. I dare you to level up, and if you know all of the advanced stuff, I challenge you to do something new. The Google Referral Strings was something I planned on tasking someone at Distilled with and then someone else beat me to it! There is so much you can do with Analytics, you just have to ask the right questions. We even have the Analytics module launching soon on DistilledU. Check it out if you’re looking for an educational resource that is updated as things change.

Kate Morris

Kate Morris

Kate joined us after a year running her own search marketing consultancy in Austin, Texas. She brings with her a wealth of experience having worked in-house and agency-side in SEO and PPC. Kateh264 // A native Texan by birth, Kate got her BBA...   read more

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10 Comments

  1. thank you for the awesome resource!

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  2. Rajesh Magar

    Nice as always...."Kate Morris"

    Special thanks for featuring simple and clean "Small business guide to Google Analytic" which is really good enough of knowledge to kick start with tracking and motoring business reporting and performance.

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  3. Thank you...exactly what I needed when I needed it!

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  4. This is exactly what I needed this morning! Super helpful, Thanks

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  5. Kate!

    Great post on analytics. Super helpful and our team at Power Digital will be using this as a close resource for continued analytics leaning. Look forward to seeing you in SD for #SearchLoveSD!

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  6. Great post. Our team at Creative Media Alliance really enjoyed it. Our favorite is Measuring and Increasing the ROI of Your Content Resources:) Thanks again Kate!

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  7. Great that you have applied your own advice on your article. It paid off, I must say, Kate. I mean, I’ve checked the article you have just praised, and it was really good. But you were also right in implying that it might not be what “busy” people would have the time to read.

    Went ahead and read yours, definitely a thumbs up! Just what my kind needed. :)

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  8. Thanks for this Kate, I'm making a foray into GA and had been feeling a bit flummoxed by the huge amount of advice out there.... And then came along your post. Thanks for sorting the wheat from the chaff!

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