Behind all great content lies a great content marketer (and Adria’s handy tips)

With SearchLove San Diego just around the corner (hello, Paradise!), in the latest DistilledLive video we catch up with Head of Outreach, Adria Saracino ahead of her presentation at this week’s event.

For those of you who feel as though your content marketing efforts are failing - be that internally, strategically or tactically - Adria serves up some tips to set up the right processes for smarter marketing.

Over to you, dear reader

What do you think lies behind great content? Do you have any methods that have helped your content strategies to succeed within your company? We’d love you to share your experiences in the comments below!

Cheri Percy

Cheri Percy

Cheri joined Distilled as a community intern and now heads up the Marketing department in the London office. She has co-ordinated and project managed some of Distilled's biggest content pieces to date and has doubled its social media growth.  When...   read more

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3 Comments

  1. Jim

    Hello Adria, I love the video and insights you provide. However you are talking about companies with in-house writers.

    What you would recommend for small agencies who work with clients not willing to create content and the people in the agency don't know clients business well enough to create content that's educational and worth sharing?

    reply >
  2. Cool! nice to see you in "video" rather than just email and blog. :) Was over here checking out your conference because I saw your out of office email. and will watch the rest of this video later. Just watched the first few minutes. for now. Love the conferences you're doing - the look great.

    reply >
  3. Hi Adria Thanks for sharing these tips. Nice video !!

    reply >

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