With SearchLove San Diego just around the corner (hello, Paradise!), in the latest DistilledLive video we catch up with Head of Outreach, Adria Saracino ahead of her presentation at this week's event.
For those of you who feel as though your content marketing efforts are failing - be that internally, strategically or tactically - Adria serves up some tips to set up the right processes for smarter marketing.
Over to you, dear reader
What do you think lies behind great content? Do you have any methods that have helped your content strategies to succeed within your company? We'd love you to share your experiences in the comments below!