First of all, I just wanted to give a big thank you to Kelvin Newman for putting together a really enjoyable #BrightonSEO conference on Friday. The event was well attended, well covered and offered a lot of new offerings for the folks in attendance... and best of all, it was free!
There were a number of excellent presentations on analytics, SEO, and general marketing. Please find below my contributions: effectively it offers a step-by-step guide to running competitions for links. It also offers a number of case studies, and things we have learned the hard way at Distilled.
Please enjoy and don't hesitate to share your own experiences in the comments below!