Nofo or NoNoFo? That is a question.

But is it NoNoFo ?

As time progresses and technology adds to the way we live our lives, new words and phrases emerge. Some stay for a while, some become a part of everyday conversation, and some turn out to be no more than a passing fad.

Often, the creation and subsequent adoption of new words is driven by a lack of any word to describe an intangible concept.

Within our industry, Search Marketers have been forced to find new ways to understand and explain many of the concepts we deal with, that didn't exist 5 or 10 years ago. Some were not even a concern to us the week before last.

When Google foisted the concept of nofollow-ed links upon us, the name instantly became an everyday part of the Search Marketers vocabulary. Of course, what we are generally interested in are the 'links which do not have nofollow applied to them' - a phrase said almost often enough that a term was bound to emerge sooner or later.

And indeed it did, in a Distilled Skype conversation sometime in July 2008. When we started talking about links with nofollow on as nofo links, then the obvious next step was to refer to their link-juice passing cousins as nonofo links

Nonofo Squirl, photo by <a href=

New Media, New Language

There are other phrases that have crept into our language because of technology and the internet that wouldn't make sense a decade ago:

  • "I get 100 free minutes a month." - Is that all? How busy are you?
  • "I have a lot of friends in the blogosphere" - We have Bill Quick to thank for that one.
  • "lol" - You've not truly embarrassed yourself until you've accidental said this as an aside in a real-life conversation
  • "Rob keeps sending me spam" - maybe he thinks you look underfed?

So, today's topic for discussion: Do you have any favourite terms that fell out of favour or don't get used anymore? (and don't you dare say nonofo ;-) )

NoNoFo Squirl photo by richardlowkes.

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About the author
Rob Ousbey

Rob Ousbey

Rob joined Distilled’s London office in 2008 as an SEO Consultant. Over the years, he’s developed and executed SEO strategy for clients from small businesses to large organizations, and managed Distilled’s Reputation Management projects, where he’s...   read more