Yesterday at the #SMX West conference, Justin Briggs was on the "Actionable Metrics and Diagnostics" panel speaking about how he approaches some of the mountains of data available to SEOs. I happened to be closing up my work on a Microsoft Excel guide for SEOs at the same time, so it seemed a good time to release.
As SEOs we've got a ton of data available to us from all the awesome tools out there. At the same time, some of the best feedback we've gotten on our webinars, speaking presentations and blog posts are the ones that focus on using Excel to dig through this data. So it seemed a nice fit to create a guide.
Give it a read and let us know what you think!
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