First, some background. A googler wrote a piece on the Google Health blog (aimed at healthcare advertisers) with a negative slant about Michael Moore's new film Sicko entitled does negative press make you Sicko. The author has since posted a statement saying it was a personal opinion rather than Google's opinion. I quite like the tone of the retraction - and the clarification that the main thrust of the original post wasn't intended to be a criticism of the movie but rather that an industry faced with criticism can respond through many media including online advertising.
Michael Arrington at Techcrunch, however thinks that:
> ...the damage has been done and egg is all over Google’s face.
##Company blogging 101
Matt Cutts (Google spam-buster and often-times public face) has a take that centres on what he calls company blogging 101 where he has some very good advice. Matt's advice will be highly useful to any company seeking to raise their profile through blogging, but some of the advice is also very good for situations when you are engaged in reputation management. In the reputation management context, the most relevant tips are:
- Don't criticize other companies or people - Don't post when you're angry - If you make a mistake, don't clam up
Finally, on a more light-hearted note, I love Matt's new measurement of blog interest: the "milli-iPhone":
> I’d say this Sicko controversy is only 100 milli-iPhones of blog storm