Wall Street Journal rubbishes Reputation Management

We came across an article in the Wall Street Journal via Reputation Advisor.

It's a shame the journalist didn't speak to some of the more responsible elements of the reputation management industry while writing the article. It comes across as a somewhat shady practice because the tactics of the companies featured are not necessarily best-practice. The analysis at Reputation Advisor is spot-on in terms of pointing out that these companies are dealing with individuals rather than companies. A tie-in to corporate reputation management services would have been interesting, I think.

I guess it's a good thing that online reputation issues are starting to creep into mainstream publications, but (just as with SEO), there is a lot of work to do in order to reassure readers of the honest intentions of the majority of an industry that contains some shady characters.

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About the author
Will Critchlow

Will Critchlow

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. For the...   read more