The Sunday Times this week has an interesting story about online reputation management, entitled Smeared on the internet? Then call in the cleaners.
It covers some interesting ground including Kate Moss' online reputation (looks like someone has been at work there - no mention of drugs until page 2 of Google!).
Distilled gets a mention as a UK-based company that can offer online reputation management and I get a quick quote in at the end:
> It’s not about hiding it. It’s about getting the other side of the story across.
> We are not in any way interested in helping someone cover up something illegal. We research all our clients thoroughly.
This is our second mention in the Sunday Times (last one here) but it's a different journalist this time...