These days you can bet your bottom dollar that most business transactions are preceeded by some sort of a search on one of the major search engines for your company name. If those results don’t show your company in a positive light, then you are likely losing business.
It could be someone ranting on a forum about your company, or maybe it’s those embarrassing photos of you from your ‘less professional’ days. After a job interview, after pitching for business or after finally plucking up the courage to ask the girl of your dreams out you had better hope they don’t check up on you in the search engines.
The following links should provide all the information you need to help you to find out if this is happening and clean up your online presence. Not only that but by following the tips given in the various excellent reputation monitoring guides you should be able to protect you or your company from any reputation management issues going forward.
##Reputation Management Free Online Reputation Management Beginner’s Guide [Marketing Pilgrim]
Get Rid of Rip Off Report in 6 Weeks [97th Floor] - Warning - this is a sales page(!) but there are some good tips
##Using the Search Engines
##Using blogs / bloggers
##Aggressive Reputation Management
Making Link Bait and Viral Marketing Work - Part Ten [Search Engine Guide] - How to capitalise on your competitor’s failures