Have you ever made a mistake that cost your company $30,000? I suspect for most of us the answer is no, or at least we think the answer is no. What if the mistake was something that you didn't even notice was a mistake.
I was browsing through the power 150 top marketing blogs, and stumbled across the following blog from Mike Wagner about owning your brand. There are two recent posts that should make everyone out there sit up and listen. I would strongly recommend that you go read and inwardly digest them.
The first is a story entitled But you promised telling how not fulfilling a promise cost one hotel $30,000. The second is a follow up post and has some great comments about what people would do to rectify the situation.
What steps have YOU put in place to protect your brand?
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