What is online reputation monitoring?
With the growth of the internet has come the growth of social media and user generated content. Put simply, this means there are now more people than ever that are potentially reading and writing about you or your company. The audience for this content provides an enormous opportunity but also an enormous risk. The reason that reputation monitoring is so important is that with one negative or incorrect mention of your company this audience could ruin your brand taking with it all the time and effort you have spent building it up in the first place.
You brand should be one of the most important things to your company. Being aware of any negative or incorrect articles about your company could be the difference between a story that fizzles out or one that sweeps round the internet destroying your brand in the process. If nothing else the time and effort it would take to re-build your brand should be incentive enough to monitor each mention of your company so you can respond where necessary.
Of course the brand we are talking about may not be a company name or a product, but could be the name of a individual.
There are a host of great articles that go into a bit more depth, such as