NOTE: The folks over at Mozenda are offering a 25% off voucher code for all pay-as-you-go purchases just use "SMXL25" on all purchases before May 26th.
Whilst the talk of the day (and most of the jokes) yesterday at SMX London definitely seemed to be focused around the Ash Cloud and all the canceled flights, there were also definitely some good presentations to be heard on the first day. Obviously, being based in London has its advantages (beyond it being an amazing city) and the Distilled team were out in force yesterday- providing a wonderful support team/safety net for me.
As my first presentation as an SEO it was really incredible and humbling to receive such wonderful feedback yesterday and I can't say "thank you" enough to all the people who made me feel so good about my presentation, my career choice, and my choice for working at Distilled. Without the Distilled team and the support of people like Will and Tom I never would have thrown my hat in the ring to speak at the event.
The experience was absolutely amazing and I look forward to any future opportunities to speak!
I hope this deck speaks for itself for the most part. The links to all of the tools I used will be on the last slide and I'm happy to try to answer any questions in the comments section below. If you are at the event and have any questions you'd like to ask in person please just grab me today! Or send me a message on Twitter and I will try to get back to you as soon as possible.
As a word of warning (which I did provide to the attendees at SMX yesterday): I am not a lawyer. My aim with this presentation was not to suggest what you should be doing, but rather to illustrate the power of the tools included herein and as with all SEO tools it's up to you to use the power for good. The tips I actually had time to focus on were all created using Mozenda though the point here is in the 12 minutes allotted I was only really able to scratch the surface. If you have a chance please try out some of these tools and let us know what you think!
*I know a lot of people were particularly interested in the Google Suggest API. As I said in the presentation, it's a bit of a hack (i.e. the portal is through a blog rather than the Google site), but I'm sure if you poke around long enough you can find the API through Google, or you can manipulate the query string once you've landed on the Google page.