Managing the reputation of a company in need (or teaching them how to do it themselves) is an attractive opportunity for those in the SEO business. However, there's also no denying that the process itself is perfectly placed for a reputation slur.
From some viewpoints, Reputation Management is morally questionable; 'covering stuff up' is the most common criticism I've come across. Reputation Management is also the right kind of subject to be taken on by a jaded online community and shot down. There's already a massive 'anti-seo' movement on some social media sites: the real irony would be if Reputation Management was itself to get a negative reputation.
We'd be interested to hear your thoughts on this. Whether you have a solution to the potential problem, thoughts on why reputation management is a good (or bad) thing or just some ideas about reputation in general then comment below and let us know.
We've started the ball rolling with a few solutions/thoughts/ideas of our own:
- “A good reputation is more valuable than money”- Yes, yes it is. It can take literally years to build and can be threatened in days or hours by information that's either untrue or misinformed. That's simply not fair.
- It helps companies engage better with their customer base. A company that's been dragged through the mud, with or without justification, is much more likely to actually listen to what people are saying about it.
- It means you don't have to be dull. Hear me out. Imagine your company wanted to do something new and exciting but were worried that it might flop and attract negative attention online. A reputation should at the very least be interesting and reputation management means you can take those risks that would otherwise be too dangerous.