New AdWords policy: um, Google, I think you mean ‘domain’, not ‘URL’

Google has a new policy that all AdWords display URLs must match destination URLs.

I think they must be confusing ‘domain’ with ‘URL’. The guidelines say:

> In line with our existing policy, we will continue to require that your ad’s Display URL matches its Destination URL (the URL of your landing page).

But they then go on to say that:

> www.google.com/extratext

Would be an acceptable display URL for the destination URL:

> http://sub.google.com/miscellaneous

(the sub-domain is allowed because it is the same domain - this is explicitly allowed by the guideline).

Now, unless I am missing something, sub.google.com/miscellaneous and www.google.com/extratext are both URLs and they do not match (contravening the introduction to the new rule). What is true is that the domains of the two match and I think this is what they are trying to say.

Could be a helluva lot clearer, in my opinion.

About the author
Will Critchlow

Will Critchlow

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. For the...   read more