New AdWords policy: um, Google, I think you mean ‘domain’, not ‘URL’

Google has a new policy that all AdWords display URLs must match destination URLs.

I think they must be confusing ‘domain’ with ‘URL’. The guidelines say:

In line with our existing policy, we will continue to require that your ad’s Display URL matches its Destination URL (the URL of your landing page).

But they then go on to say that:

Would be an acceptable display URL for the destination URL:

(the sub-domain is allowed because it is the same domain - this is explicitly allowed by the guideline).

Now, unless I am missing something, and are both URLs and they do not match (contravening the introduction to the new rule). What is true is that the domains of the two match and I think this is what they are trying to say.

Could be a helluva lot clearer, in my opinion.

Will Critchlow

Will Critchlow

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. Will is part...   read more

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  1. It is actually quite a silly mistake - which they should have checked. On a related note - I know that the US date of this switch is officially April 1st (what a date!) - any idea when the UK roll out is? I cant get anything out of my google rep who is unsure...?

    Though to be honest i have lost 2 Vanity URLs already.

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  2. Did you see their "do" vs. "don't" example? Once they started talking about destination URLs vs. landing page URLs, I assumed they had gone temporarily insane. It sounds like they're cracking down on certain kinds of redirection, but that's far from clear.

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  3. @rishil: I believe the date is the same in the UK

    @Pete: yeah, some decent copywriting wouldn't have gone amiss. I think they have got confused with double-negatives...

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