The Distilled Crew in London was busy last week at conferences, A4uexpo and SMX Advanced London to be exact. But the US team was doing the same. I presented at Search Exchange in Charlotte, NC last week. I promised the attendees my slides and a bonus PDF, and so you guys get them too.
This presentation was on PPC Account Reviews and what to look for when things are going wrong. It covers the steps of an account review, the red flags, and suggestions of what to check and test. The bonus is the PDF that gives you a checklist of sorts. I would suggest downloading, printing, and laminating this for any beginning PPC person. I don't cover everything, that's impossible, but it should spur some ideas when thingsare going great.
Download the PPC Account Review PDF