Google’s iPhone search not doing any geo-targeting?

While digging around a little bit into the various mobile versions of Google (and other large sites), I found their iPhone version. They also have a version at

Now, I don’t have an iPhone :( but I have changed my user agent to mimic the iPhone and done a few searches on there. It appears that the UK version isn’t doing any geo-targeting (but this might be because I’m not really using an iPhone so it can’t work out where I am).

I searched for [ebay] (and a few other major brands) on the UK version of iPhone Google and the results were all related to the US websites (unlike the results under most mobile versions of Google).

Localisation is even more important than normal with mobile search, so this surprised me a little. Does anyone have a UK iPhone? Can you verify my results?

Googling ebay on iPhone version of Google

Will Critchlow

Will Critchlow

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. Will is part...   read more

Get blog posts via email


  1. Hey Will,

    Just checked this on my iPhone and your findings are the same as mine. No localization in effect at all. Seems a little odd but the iPhone specific page was probably just knocked up by an engineer over lunch so doesn't surprise me too much.

    That said the inbuilt search in Safari goes to the SERPS so they're not completely off the ball :)

    reply >
  2. Thanks Dave.

    I'm not too worried about this - I think most iPhone users are using either grown-up google or some kind of iGoogle platform. I was just a little surprised since this seems to be designed for the iPhone...

    Thanks for checking it out so quickly though (any excuse to use the shiny gadget, right?).

    reply >

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>