Google’s iPhone search not doing any geo-targeting?

While digging around a little bit into the various mobile versions of Google (and other large sites), I found their iPhone version. They also have a version at

Now, I don't have an iPhone :( but I have changed my user agent to mimic the iPhone and done a few searches on there. It appears that the UK version isn't doing any geo-targeting (but this might be because I'm not really using an iPhone so it can't work out where I am).

I searched for [ebay] (and a few other major brands) on the UK version of iPhone Google and the results were all related to the US websites (unlike the results under most mobile versions of Google).

Localisation is even more important than normal with mobile search, so this surprised me a little. Does anyone have a UK iPhone? Can you verify my results?

Googling ebay on iPhone version of Google

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About the author
Will Critchlow

Will Critchlow

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. For the...   read more