Today Google announced Google+, their latest attempt at a social network, in a TechCrunch article. In the days to come there will certainly be articles about why it will fail, why it will succeed, or why it will implode and destroy the whole world (you think I’m kidding, just watch. I’ll write it if needed).

But for now, let’s look at what people are seeing.

Here’s our first look at what we will soon be seeing, thanks to Ben Milleare, should Google+ continue to roll out (see, I’m hedging a bit already):

And according to Danny Sullivan, here is what the chat functionality might look like (click to enlarge):

And here’s a screenshot of a public Google+ status update, also from Danny Sullivan (once again, click to enlarge):

And a Google+ public profile, courtesy of Mr Sullivan:

Google+ Public Profile

And our own Tom Critchlow put up a Storify quickly to show his excitement:

Some writeups from around the Internet:

Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part Google’s Facebook Competitor, The Google+ Social Network, Finally Arrives

We’ve gathered some interesting data here at Distilled about +1 adoption and usage across a cross-section of well-trafficked sites. I can tell you right now that a surprisingly low number of these sites (well under 50%) have adopted the +1. But you’re going to have to wait for my upcoming SEOmoz post for all those numbers :-)

Will Google+ catch on? Leave your thoughts in the Comments!

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  1. Interesting stuff I wonder if the black bar will increase the adoption of the Plus 1 button on popular sites.

    Will you be looking at the differences between take up on US V’s UK sites.

    Perhaps I am wrong but I can imagine that percentage wise US users are more likely to have a Google Account than UK users.

    Although perhaps the Plus 1 Button will start to change this.

    reply >
    • John Doherty

      Hey Justin -

      Thanks for the comment! I don't know how we would be able to take a look at the differences between adoption on US vs UK sites. Do you have any thoughts on what data you would like to see collected?

      I know the UK SEO community is very active on Gmail, and I hear that a lot of people in the UK use it as well (just asked Tom), so I do not know if there will be a big discrepancy.

  2. The challenge for Google is getting people to put in the work to use a new tool if they're already using Facebook etc. I think it looks great from the outside, but it also seems to mean a change of habits, which is the hardest thing to do.

    reply >
    • John Doherty

      Hi Ben -

      Thanks for the comment. I agree, Google's challenge is now to get people to use it. After playing around with Plus for about 12 hours (ok, I slept for about 6 of those) I find it to be not completely intuitive, but it is actually simpler to set up than Facebook I think. I was thinking back this morning to the learning curve on Facebook, and it was definitely as steep as Plus, I think. Plus has some kinks to work out, but once they do those, I think it could be a very powerful tool.

  3. So far, I agreed that limiting the testing phase will trigger the interest and demand. But I think the opening of the Google + project should go hand in hand with the current media noise. Am I right?

    reply >
    • John Doherty

      Przemek -

      Agreed. Google now has the challenge of catering to demand, while still keeping the buzz alive. It will be exciting to see what happens over the coming months.

  4. I've been using Google plus for a while now and the simple fact is that you can share relevant information with your differing circles has massive benefits, so finally we can have a social life and not include our professional contacts within that arena.

    A few of my customers are struggling with the concept, but they all seem to think it will take over from Facebook on the business front but not effect twitter's growth too much.

    reply >

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