Date: March 5, 2013 Time: 5:30 pm Location: TheEasy @ TechStars, 511 Boren Ave N (Basement), Seattle, WA
It's that time again, another Distilled Seattle Meetup. A few things are changing this time around. First, we are going to be having this meetup at the TechStars office, at The Easy downstairs (map here). We have recently moved offices (closer to main downtown Seattle) and The Easy is such a great place to have meetups.
The topic and speakers have changed as well (as per the usual). This time we will be embarking on the current hot topic Content Marketing. This will not be a how to session though. Our speakers will be telling it like it is, the Distilled way, and talking about what Content Marketing is and, more importantly, is not.
Kane Jamison, a long time friend and uber smart online marketer will be looking at how data should drive content on your site. Here is the description of his talk, from his own typing fingers:
Why Data Needs To Be The Foundation of Your Content Strategy With the continued adoption of content marketing as a strategy, many companies will soon find themselves in the middle of a content arms race. Kane will discuss how to use both internal and external data to differentiate and rise above everyday content, and move beyond the usual data-based tactics like infographics.Adria Saracino, Distilled's Outreach leader, is going to explore how content is something that can be utilized by all business types.
Making Cool Sh!t Isn't Content Marketing Think content marketing is only for hip brands with a cool story to tell? Think again. Adria will reveal why and how all brands can adopt content marketing as a reliable strategy for improving their online business.RSVP Now.
We'll open the doors at 5:30, take some time to enjoy a few beers and chat, and then start the talks. There is free street parking available after 6pm and a number of paid lots. Hope to see you there!