Content Strategy vs. Link Building

Over the last couple of weeks we have been revealing what to expect from some of our LinkLove sessions. So far you’ve heard from Ross and Rhea, well in keeping with the ‘R’ theme, next up is Rand!

The process of link building sucks. We’ve all spent the hours slogging away, trying desperately to get a link from site after site, jealous of those “fun industries” where links simply pour in. Well, no more. Content can earn links in any niche – it just needs to be the right content, targeted at the right audience, promoted in the right way. In this presentation, Rand will walk through a process for doing just that – and winning the link battle through content that scales, engages and out-earns link “building” efforts every time.

Rand is of course joining us for LinkLove, and will be speaking at both London and Boston. London has completely sold out, but there’s still time to get your place in Boston! Don’t miss out on our only LinkLove series this year. In case you missed our announcement, we now have an additional session in Boston from the guys at 97th Floor, which you don’t want to miss.

Lynsey Little

Lynsey Little

Lynsey joined Distilled in September 2009. Lynsey heads up our events at Distilled, with plans in place to expand globally it’s her job to make this happen. The key to being a great events manager is planning, predicting and being ready for anything...   read more

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3 Comments

  1. The video keeps breaking, I spent 5 mins but no luck.

    reply >
  2. Rand with a grey beard?! How many years have I passed on the SEOmoz blog??

    reply >
  3. Lily the man's been working pretty hard. Looks tired

    reply >

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