Most of our posts will be in article format - though I'm sure we'll throw in some shorter and more flippant posts.
##What not to expect
We are not a news site. There are already a glut of SEO news sites, and to be honest, if you read Search Engine Land you'll hear all the significant news, and we get most of our analysis, comment and discussion from SEOmoz and Marketing Pilgrim. (If you want to see an up-to-date list of what I'm reading, you can check out my public bloglines blogroll - though note that I probably have a few thousand unread posts in there!).
##So if it's not news...?
We think the areas where we can be most interesting and useful are in writing articles about (mainly search-related) issues we come across in our day-to-day work, in-depth analysis pieces where we try to put our maths and computer-science backgrounds to some kind of use and also in being a (relatively) lone voice in the search world agitating for more reputation monitoring and reputation management.
I hope you enjoy reading and even participate from time to time in the comments. Please feel free to drop me a line any time: