Announcing The Distilled Guide to Online Video Marketing

Following on from our recent piece on Video Infographicswe are excited to announce the launch of the Distilled Guide to Online Video Marketing.

To support our belief that every business can leverage video - our interactive guide helps take on the daunting task in easily accessed and saved chapters for your future reference. 

 

If your content depends on your personality or style, you need to consider using video so your viewers can connect with you on a more personal level.  After all, they do say that an image speaks a thousand words. So, if a moving image has 25 picture frames per second? Well, you do the maths. 

Check out the Distilled Guide now or download the pdf version to work through offline and start integrating video into your marketing plan.

Cheri Percy

Cheri Percy

Cheri joined Distilled as a community intern and now heads up the Marketing department in the London office. She has co-ordinated and project managed some of Distilled's biggest content pieces to date and has doubled its social media growth.  When...   read more

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6 Comments

  1. Marketing through video is the future of marketing. We've seen ads popping up while viewing video in YouTube or even the entire video casting for advertising purpose - like product demo, overview of services, etc.

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  2. Not to sharpshoot, bot 24, 29.97 are more frequent FPS rates ;-).

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  3. Here are my questions-

    1) When you talk about the difference in text vs video for engagement, what do you consider a good engagement rate? Look at my YouTube videos I tend to see a 25% drop off in the first couple of minutes with 60% of the entire audience reaching the end of the often lengthy videos. I have nothing to benchmark that against =/

    2) Is there a way to take advantage of both YouTube and self hosting the video simultanously? I mainly produce tutorials so YouTube is a good place to house them but ideally I want my content to only be available in one place, my blog and no where else. However the con of that is the missed additional traffic from YouTube. On top of that, Google seems to prefer to rank the YouTube video above the blog post when choosing to host it on YouTube. Surely there is a way to integrate both approaches to squeeze as much out of the video as possible?

    I looked at wistia for the hosting of the videos but felt it was fairly limited as a tool to convert viewers into subscribers or sales. I ended up settling on Simple Video Pro which allows you add multiple hot spots, banners, calls to action, social media buttons, video reveals etc throughout the video. Additionally you can add custom html which I use to display an opt in form at the end of the video. You can do all of this with YouTube hosted videos as well as self hosted.

    TIP: Every video I publish I also spend the time to create a transcript which I publish under the video on the blog to give the page more weight in terms of SEO. I also paste as much of the transcript as possible into the description field on YouTube to help it determine the content of the video, as well as upload the transcript as a closed caption as you advice. Seems to be working out pretty well for me.

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    • Phil Nottingham

      1) I would hesitantly say that that represents pretty good user engagement, but it really depends on whether you've got enough data to be able to make a solid conclusions. Given that most of your videos are in the Low thousands in terms of views (You need at least 1K to get any data), I would suggest that the data isn't desperately reliable and therefore it's difficult to draw any actionable conclusions. Also bear in mind that YouTube can show > 100% engagement, if users are rewatching parts of the video. A healthy video should ideally not drop beneath 50% engagement at any point, but it's a slightly different ballpark with the long-form content you've produced - as this invariably has high bouncerates.

      Having had a look at your videos, I would be hesitant to claim any conclusions one way or another. My experience suggests that this content will not do very well on YouTube, as it's quite slow moving, has low quality audio and is hard to digest in quick snippets. Such content normally does best as part of a wider blog framework - where you have a captive and engaged audience and so I would expect to see most of "converting" views coming from your blog, not YouTube -- thereby making the content available on YouTube somewhat superfluous.

      You can take advantage of both YouTube and self hosting if you want ( i detail the method here in part 4 http://moz.com/blog/hosting-and-embedding-for-video-seo) but you really need to have content carefully targeted towards a specific subset of a YouTube audience that won't find your site anyway. In your example, I would question how much value you're actually getting from your YouTube presence, even though it may be driving some traffic. (Such traffic would potentially come to your site instead if your videos weren't on YouTube). While you should certainly have some presence on YouTube, if you want to rank for a specific video - it probably shouldn't be on there (for general marketing as well as SEO reasons). The content you put on YouTube should be the kind of thing that will really help your brand awareness and identity, not the kind of thing you use to convert people from agnostic parties into customers.

  4. As always, incredibly useful info here guys. Thanks for sharing and helping to spread the knowledge about how to do video marketing the right way. Hope you don't mind if we share the info with our audience!

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